At a Glance
- Tasks: Lead insights and analytics to shape campaign measurement strategies and drive client success.
- Company: Join LoopMe, a dynamic tech company at the forefront of advertising analytics.
- Benefits: Enjoy flexible hours, competitive pay, stock options, and wellness perks.
- Other info: Be part of a vibrant culture with opportunities for career growth and social events.
- Why this job: Make a real impact by transforming data into actionable insights for clients.
- Qualifications: 8+ years in marketing or media analytics with strong analytical and communication skills.
The predicted salary is between 56250 - 68750 £ per year.
You’ll join LoopMe’s Revenue team in a senior, high-visibility role at the centre of the commercial organisation partnering with Sales, Product, and Client Services leadership to shape campaign measurement strategy, own the analytical narrative behind our platform, and help clients understand the real business impact of their advertising. You’ll report to the SVP of Agency Partnerships and be a trusted advisor across the organisation on all things measurement.
- Lead research and analytics support for Sales and Marketing, including audience data, network metrics, normative benchmarks, and campaign insights that power case studies and sales collateral.
- Leverage LoopMe’s proprietary measurement solutions and syndicated tools to develop and present audience and campaign analyses to senior client and internal stakeholders.
- Own the internal product story and market narrative — benchmarks, meta-analyses, and case studies that define how LoopMe is positioned in market.
- Partner directly with Product leadership to shape new measurement capabilities and enhancements to LoopMe’s advertising outcomes platform.
- Manage third-party measurement vendors and partners, evaluating new solutions against vendor capabilities, industry trends, and evolving client needs.
- Lead the market research and tentpole insights function end to end — developing and launching surveys, identifying key insights and audiences, and building collateral for the sales team.
- Partner with revenue leadership to build and scale the insights function in support of key accounts.
- Serve as the senior point of contact for research and measurement conversations with clients.
- Design and implement AI-enabled workflows to solve high-priority client measurement problems.
- Set the bar for analytical rigor across the function — methodology validation, cross-checking, and defensible documentation of assumptions and limitations.
Benefits
- Paid Annual Leave and Bank Holidays
- Competitive holiday allowance
- Competitive stock options
- Paid phone bill
- Flexible working hours
- Pension contribution
- Paid Parental Leave - 20 weeks maternity & 4 weeks paternity leave
- Season Ticket Loan
- Travel benefits
- Cycle to work scheme
- Gym Discount & Free Yoga
- Breakfast & great selection of refreshments
- Great company equipment MacBooks for employees
- Career and performance management
- Social events and culture club
- Medical & Dental benefits for US & APAC
Qualifications
- Media research experience at a web publisher, media agency, DSP, SSP, DMP, or ad network.
- Clear, precise communication of findings and recommendations to senior client and internal stakeholders, with strong attention to detail.
- Proficiency working with AI tools, including Claude and Gemini.
- Strong analytical ability, with the confidence to build and interpret quantitative analyses across complex data sets and media metrics.
- Deep understanding of media planning and media math — reach, frequency, audience composition, uplift, and outcomes measurement.
- Working knowledge of R and Python.
- Experience with syndicated media research tools, ad effectiveness platforms, and analytics tools.
- Proficiency in Excel and PowerPoint.
- Knowledge of measurement methodologies including brand lift, MMM, and geo incrementality testing.
- Proven track record operating as a senior IC — owning ambiguous problems and driving them to defensible, shipped outcomes with minimal direction.
- Strong knowledge of the programmatic ecosystem.
- 8+ years of experience in marketing or media analytics (agency- or brand-side experience preferred).
- Experience building measurement POVs or research collateral in support of a sales or new business team.
- Familiarity with brand lift, foot traffic attribution, sales outcomes, MMM, and geo-based incrementality measurement methodologies.
Senior Manager of Insights & Analytics employer: LoopMe
LoopMe is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to take ownership of their projects and contribute to cutting-edge AI solutions in advertising. With a strong focus on employee growth, the company offers extensive learning and development support, hybrid working arrangements, and generous benefits including wellness initiatives and a month of remote work flexibility. Located in the vibrant Farringdon area of London, LoopMe provides a collaborative environment that encourages creativity and teamwork, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager of Insights & Analytics
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LoopMe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LoopMe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LoopMe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LoopMe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager of Insights & Analytics
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LoopMe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LoopMe:Show us that you’ve done your homework! In your application, briefly mention what you admire about LoopMe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LoopMe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LoopMe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LoopMe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
