At a Glance
- Tasks: Capture business requirements and translate them into actionable user stories for digital marketing.
- Company: Boutique consultancy helping brands transition to data-driven marketing.
- Benefits: Full-time role with opportunities for professional growth in a dynamic environment.
- Other info: Collaborative culture with a focus on innovation and personalisation.
- Why this job: Join a team at the intersection of data, marketing, and technology to make a real impact.
- Qualifications: Experience as a Business Analyst with knowledge of marketing data and MarTech platforms.
The predicted salary is between 40500 - 49500 £ per year.
Loop Horizon is a boutique consultancy, providing expert advice and services to world leading brands to assist their transition to a data-driven marketing future. With specialists in Digital, Data & Analytics, MarTech and Marketing, we are predominantly ex-client side. Having delivered data-driven marketing before enables our clients to deliver more, faster and avoid missteps. We focus on enabling clients with data and technology capability and supporting their internal teams through strategy, planning, delivery and adopting new ways of working.
As a Business Analyst you will work closely with clients, product owners, data teams, and MarTech stakeholders to capture business requirements, translate them into actionable user stories, and support the delivery of targeted, real-time personalised experiences across digital channels. You will play a key role in understanding the customer journey, mapping data and content requirements, and supporting the tracking and measurement frameworks that monitor success. This role sits at the intersection of data, marketing, and technology.
- Lead discovery and requirements gathering for use cases across websites, apps and in-store, and as-is state.
- Work with business stakeholders to define objectives, KPIs, and customer journey goals.
- Collaborate with IT, Data, Marketing, Product and development teams to ensure proposed solutions are feasible, well understood, testable, and delivered to specification.
- Contribute to defining data and content requirements for personalisation use cases.
Proven experience as a Business Analyst on data projects. Deep understanding of marketing behavioural data, personalisation, segmentation, and customer journey orchestration. Experience working with MarTech platforms such as Salesforce Personalisation, Dynamic Yield, or similar. Ability to define data and content requirements for personalisation and activation use cases. Strong capability in writing user stories, epics, and process flows using tools like JIRA, Confluence, or similar. Experience working in Agile/Scrum environments. Comfortable working with cross-functional teams including product, UX, developers, and data analysts. Familiarity with A/B testing and experimentation methodologies.
Business Analyst Full Time Permanent in City of London employer: LOOP HORIZON
LOOP HORIZON is an exceptional employer located in Greater London, offering a dynamic work culture that fosters collaboration and innovation. With a strong emphasis on employee development, you will have access to flexible benefits and opportunities to enhance your skills in a supportive environment. Join us to be part of a forward-thinking team dedicated to driving impactful CRM initiatives.
