Head of SEO & Organic in Bristol

As our Head of SEO and Organic, you’ll lead the development and delivery of impactful SEO and GEO strategies that drive real business results for our clients. You’ll oversee and inspire a small team initially, with the opportunity to grow and shape that team over the coming years. This role is perfect for someone with strong strategic and leadership experience who’s ready to step up, take ownership, and help define the future of organic search at Loom.

About Loom Digital: Loom Digital is an ambitious and growing, B Corp certified, digital marketing agency with big plans for the next three years, and we’re looking for a forward-thinking Head of SEO and Organic to help us get there. This is an exciting opportunity to join us as we enter a new 3 year growth plan. Our client base is solid and varied, encompassing a diverse range of sectors, including both B2B and e-commerce. You’ll play a key role in shaping our organic search offering, driving innovation, and leading the way in how we deliver SEO in a rapidly changing search landscape — from traditional search engines to gaining visibility across emerging AI and GEO platforms.

The Role: You’ll lead the development and delivery of impactful SEO and GEO strategies that drive real business results for our clients. You’ll oversee and inspire a small team initially, with the opportunity to grow and shape that team over the coming years. Reporting into a member of our Senior Leadership Team, this role is perfect for someone with strong strategic and leadership experience who’s ready to step up, take ownership, and help define the future of organic search at Loom.

• Key Responsibilities:
• Strategic SEO Leadership

• Onboard new clients, immersing yourself in their needs and developing a tailored organic strategy that aims to deliver visibility for their audiences.
• Develop and implement high-impact, long-term SEO strategies tailored to client goals and industry opportunities. Expect a combination of delivery and delegation.
• Oversee and support keyword research and competitor analysis across diverse sectors and niche markets. Collaborate and inform a content strategy.
• Ensure consistent delivery of SEO campaigns that meet Loom’s quality standards and achieve measurable results.
• Lead intent-based and large-scale keyword research projects, and guide team members through complex or specialist areas.
• Take full ownership of campaign performance and client results.

• Champion the role of SEO and GEO internally and externally, positioning Loom as a leader in the organic space.
• Keep up-to-date with industry changes and new opportunities for innovation and future-proofing our service.
• Continuously evolve our organic offering, keeping it relevant in an era of AI and evolving search behaviours.
• Define and communicate Loom’s SEO value proposition, both to clients and the internal team.
• Identify opportunities to integrate AI tools for technical SEO and scalable content creation — while ensuring human expertise remains at the core of impactful, business-critical work.

• Build trusted relationships with clients and help them understand the value of SEO.
• Secure buy-in from key client stakeholders by clearly communicating strategies, insights, and results.
• Collaborate closely with Loom’s technical SEO specialist, content writers, and other organic team members to deliver seamless, multi-channel campaigns.

• Manage and mentor one SEO team member, fostering a culture of collaboration, commitment and high performance. Provide quality assurance to ensure Loom is delivering to the highest standards. Opportunity to grow the team over time.
• Shape and refine internal processes to ensure efficiency and excellence in delivery.
• Closely collaborate with Head of Content and team to achieve alignment, shape our service and deliver the most impactful service to clients.
• Support new business efforts by contributing to proposals, pitches, and strategic recommendations.

About You: You’ll bring a mix of strategic thinking, technical expertise, and leadership confidence. You’re comfortable with change and see innovation as an opportunity — not a threat. Proven track record of delivering successful SEO strategies and measurable business outcomes. Comprehensive understanding of SEO, from technical foundations to content and off-site optimisation. Experience in website migrations, new websites and wider transformation projects. Strong leadership skills, with experience managing and developing a team. Excellent communication and stakeholder management abilities. Agency experience (or experience managing multiple campaigns simultaneously). An ideal candidate is likely to have at least 5 years SEO experience. Entrepreneurial mindset with a passion for driving growth — for clients, for the business, and for your own career. Enthusiasm for AI and emerging trends in search and digital marketing. Experience with non-Google search platforms (e.g. LLMs, TikTok, Reddit etc).

Our Culture & Values: At Loom, we’re proud of our values and the way we work. The right person for this role will embody our core principles:

• Connected: We build genuine, lasting relationships based on trust and care, enabling both Loom and our clients to thrive by tackling any challenge together.
• Good Citizen: We’re a positive, collaborative team of equals who celebrate each other, support one another, and ensure every voice is heard.
• Confident: We continuously strive for improvement, embracing change, innovation, and a no-blame culture that drives performance and progress.
• Considered: We achieve exceptional digital solutions by taking time to understand challenges, think deeply, and collaborate with care.

Why Join Loom? A chance to shape the future of SEO at one of Bristol’s most forward-thinking digital agencies. Work with a passionate, supportive, and innovative team. Loom is home to some of the brightest and most experienced digital specialists in the Bristol area. We support and upskill each other in this fast‑paced industry. Real opportunities to grow your role and build a team over time. We have solid growth plans place for the next 3 years and our organic service is a key part of it. We are proud of our strong team retention and this year we have introduced a generous loyalty scheme. A collaborative culture that values creativity, learning, and strategic impact. We carve out time for personal development and have a dedicated training budget for every team member. We have a strong and loyal base of clients who we collaborate closely with. We carefully pick the businesses that we work with to ensure they are the right fit for us as an agency, leading to long‑term relationships and the opportunity to deliver our best work.

Hybrid working – we are an office‑first agency. Option to work up to 50% of your time from home. 25 days holiday per year (plus 1 extra day for each year of service, capped at 32). Annual discretionary company bonus. Paid day off to celebrate your birthday. Christmas office closure. Company pension. Enhanced parental leave. Flexible employee benefits including private healthcare, gym or yoga memberships. Eyecare and annual glasses allowance. Two days of paid leave for charity work each year to support our B Corp work. Supportive work environment & investment in training. Early finish Fridays. Friday afternoons off in summer. Length of Service reward.

Loom is an equal opportunity employer and values diversity in the workplace. We encourage applications from individuals of all backgrounds, including those traditionally underrepresented in our industry. We embrace diversity in our workplace, ensuring fair treatment for all job applicants and employees, irrespective of age, gender, disability, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.