At a Glance
- Tasks: Lead the digital customer experience and optimise online performance for a top automotive retailer.
- Company: Join Lookers Motor Group, a leading automotive retailer in the UK.
- Benefits: Competitive salary, generous leave, health perks, and career development opportunities.
- Other info: Enjoy a supportive culture that celebrates success and promotes inclusivity.
- Why this job: Shape the future of digital experiences and make a real impact in a dynamic environment.
- Qualifications: Proven leadership in digital roles, data-driven mindset, and a passion for customer experiences.
The predicted salary is between 60000 - 80000 € per year.
About us: We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.
Hybrid - with travel as required
Salary - Competitive
Contract: Permanent, Full-Time
Are you ready to Drive the Future of Digital Customer Experience? Lookers Motor Group is on an exciting transformation journey and we’re looking for a visionary Head of Digital Experience to take our online presence to the next level. This is a high-impact leadership role at the heart of our growth strategy. You’ll own the end-to-end digital customer experience, ensuring our website not only reflects our brand but drives measurable commercial outcomes. From UX and CRO to SEO and content, you’ll lead a specialist team and shape a best-in-class digital platform. If you’re passionate about delivering exceptional customer journeys, leveraging data to drive performance and leading transformation at scale, this could be your next defining role.
What You'll Be Responsible For
- Owning Digital Experience & Performance
- Lead the end-to-end online customer experience (CX) across our website
- Champion digital performance, using insight and analytics to drive optimisation
- Deliver a continuous test-and-learn CRO strategy to maximise conversion and value
- Leading SEO, Content & Platform Integrity
- Champion technical SEO governance and best practice across the platform
- Define a customer-led, SEO-driven content strategy with marketing
- Ensure all content aligns with OEM brand standards and business priorities
- Optimising Commercial Performance
- Enhance vehicle merchandising and stock visibility online
- Improve how vehicles are presented to drive engagement and conversion
- Work cross-functionally to maximise commercial impact and performance
- Unlocking Value Through Data & Insight
- Build a robust suite of digital performance insights
- Translate data into clear, prioritised actions that improve engagement, conversion and ROI
What We're Looking For!
- Proven leadership experience in product marketing, digital product, UX, or optimisation roles
- Strong background in ecommerce or omnichannel retail (automotive helpful but not essential)
- Comfortable collaborating with engineering, product and marketing teams
- Highly data-driven, with a track record of delivering measurable results
- A customer-first mindset with a passion for exceptional digital experiences
- Ability to thrive in a fast-paced, delivery-focused environment
Why Join Lookers?
This is your opportunity to play a defining role in a major digital and customer experience transformation at one of the UK’s leading automotive retailers. You’ll have the autonomy to shape our digital future, influence senior stakeholders and deliver meaningful business impact at scale.
Core Benefits:
- Competitive salaries with structured pay scales and progression as you grow within the business
- Generous annual leave that increases with your length of service
- Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
- Access to Techscheme for discounted technology purchases with flexible payments
Health & Wellbeing:
- Eyecare vouchers to help cover vision care needs
- Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
- Dental insurance for everyday dental care and unexpected treatments
- Optional critical illness cover for peace of mind during life's most challenging moments
Financial Wellbeing:
- MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
- Free will writing services to help plan for the future
- Flexible life assurance options and partner life assurance for added protection
Leisure & Lifestyle:
- Discounted gym memberships to support an active lifestyle
- Travel insurance to help you explore with confidence
- Access to home and technology vouchers bYond card and a wide range of exclusive retail and lifestyle discounts
We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels. Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date. We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data including the types of data we collect, the purposes for which we use it, who we may share it with and how long we keep it are set out in our privacy notice. It also includes information about your individual privacy rights. Please make sure you read our Privacy Notice so that you understand how we may collect and use your data.
Head Of Digital Experience employer: Lookers
Lookers Motor Group is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. With a strong commitment to employee wellbeing, competitive salaries, and generous benefits, including enhanced family leave and access to health services, we empower our team members to grow and succeed. Join us in shaping the future of digital customer experience at one of the UK's leading automotive retailers, where your contributions will be recognised and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Digital Experience
✨Tip Number 1
Network like a pro! Reach out to people in the automotive and digital experience sectors. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital experience, UX, and optimisation. Use real examples to demonstrate how you've driven results in previous roles. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching Lookers Motor Group thoroughly. Understand their digital strategy and think about how you can contribute to their transformation journey. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Lookers. Let’s drive the future of digital customer experience together!
We think you need these skills to ace Head Of Digital Experience
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital experiences shine through! We want to see how passionate you are about creating exceptional customer journeys and driving performance.
Tailor Your Application:Make sure to customise your application to highlight your relevant experience in digital product, UX, or optimisation roles. We love seeing how your background aligns with our vision for the Head of Digital Experience!
Be Data-Driven:Since we're all about leveraging data, include specific examples of how you've used insights to drive measurable results in your previous roles. Show us how you can translate data into actions that improve engagement and conversion.
Apply Through Our Website:Don't forget to submit your application through our website! It's the best way for us to receive your details and ensures you’re considered for this exciting opportunity to shape our digital future.
How to prepare for a job interview at Lookers
✨Know Your Digital Experience Inside Out
Before the interview, dive deep into the company's digital presence. Familiarise yourself with their website, user experience, and any recent digital initiatives they've launched. This will not only show your genuine interest but also allow you to discuss specific areas where you can add value.
✨Data-Driven Insights are Key
Prepare to discuss how you've used data to drive performance in previous roles. Bring examples of how you've translated insights into actionable strategies that improved customer engagement or conversion rates. This aligns perfectly with the role's focus on leveraging data for optimisation.
✨Showcase Your Leadership Style
As a Head of Digital Experience, your leadership approach is crucial. Be ready to share your experiences leading teams, especially in fast-paced environments. Highlight how you foster collaboration across departments like engineering and marketing to achieve common goals.
✨Emphasise Customer-Centric Strategies
The role requires a strong customer-first mindset. Prepare to discuss how you've previously designed customer journeys or content strategies that prioritise user needs. Use specific examples to illustrate your passion for creating exceptional digital experiences.
