At a Glance
- Tasks: Design and execute targeted customer communications across the full lifecycle.
- Company: Top automotive retailer in the UK with a focus on people and innovation.
- Benefits: Competitive salary, generous leave, health perks, and career development opportunities.
- Other info: Collaborative culture with a commitment to inclusivity and personal growth.
- Why this job: Make a real impact by creating exceptional customer journeys in a dynamic environment.
- Qualifications: 3-5 years in CRM or lifecycle marketing, strong HTML skills, and data analysis experience.
The predicted salary is between 35000 - 45000 € per year.
About us: We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.
Location: East Midlands - Hybrid - with travel as required
Salary - Competitive
Contract: 6 Month Fixed Term Contract
About the Role: We are seeking a driven and customer-focused Customer Lifecycle Manager to join our team. This is a key role responsible for designing, building and executing targeted customer communications across the full lifecycle. This is a hands-on, delivery-focused role requiring strong experience of building journeys and campaigns in platforms like Dotdigital, alongside strong cross-functional working to get things done.
Key Responsibilities:
- Define, build and optimise multi-channel customer journeys across email and SMS, spanning the full customer lifecycle including new enquiry, vehicle purchase, aftersales and service reminders, retention and win-back.
- Own end-to-end journey management in Dotdigital - including programme logic, triggers, segmentation, and A/B testing.
- Continuously review journey performance and make data-led optimisations to improve engagement, conversion and retention metrics.
- Write clear, engaging and on-brand copy for all email and SMS communications, tailored to different lifecycle stages and audience segments.
- Work with the design team to create highly engaging and responsive communications, and lead the build of email templates and modular content blocks using HTML and Dotdigital's drag-and-drop tools.
- Coordinate with stakeholders across Marketing, Commercial and Digital teams to define briefs, confirm propositions, define target audiences and agree campaign strategy.
- Ensure accurate audience segmentation and data selection for every campaign, working with available data to build relevant, targeted lists.
- Identify trends, opportunities and areas for improvement through ongoing performance analysis.
Key Skills & Experience:
- 3-5 years' experience in a CRM or lifecycle marketing role, ideally within a B2C environment.
- Proven hands-on experience with an ESP or marketing automation platform; experience with Dotdigital is highly desirable.
- Strong HTML skills for building and editing email templates and content blocks.
- Demonstrated ability to write compelling, conversion-focused copy across email and SMS.
- Competent in Microsoft Excel for data analysis, campaign reporting and audience segmentation.
- Experience designing and building automated customer journeys, including trigger logic, branching and personalisation.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Strong stakeholder management skills and confidence in cross-functional collaboration.
- Commercially aware with the ability to connect CRM activity to business outcomes.
What We're Looking For!
- Experience in the automotive retail sector or a similarly considered-purchase environment.
- Self-starter with the ability to hit the ground running in a contract role with limited onboarding time.
- Highly organised with strong attention to detail.
- Proactive and solutions-focused, comfortable navigating ambiguity.
- Collaborative team player who builds strong relationships across departments.
- Curiosity-driven approach to data and performance - always looking for ways to improve.
Why Join Lookers?
If you’re passionate about creating exceptional customer journeys and want to make a real impact, we’d love to hear from you. Submit your application today!
Core Benefits:
- Competitive salaries with structured pay scales and progression as you grow within the business.
- Generous annual leave that increases with your length of service.
- Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave.
- Access to Techscheme for discounted technology purchases with flexible payments.
Health & Wellbeing:
- Eyecare vouchers to help cover vision care needs.
- Smart Health – 24/7 access to GP services to support your mental and physical wellbeing.
- Dental insurance for everyday dental care and unexpected treatments.
- Optional critical illness cover for peace of mind during life's most challenging moments.
Financial Wellbeing:
- MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app.
- Free will writing services to help plan for the future.
- Flexible life assurance options and partner life assurance for added protection.
Leisure & Lifestyle:
- Discounted gym memberships to support an active lifestyle.
- Travel insurance to help you explore with confidence.
- Access to home and technology vouchers bYond card and a wide range of exclusive retail and lifestyle discounts.
We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels. Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date. We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data including the types of data we collect, the purposes for which we use it, who we may share it with and how long we keep it are set out in our privacy notice. It also includes information about your individual privacy rights. Please make sure you read our Privacy Notice so that you understand how we may collect and use your data.
Customer Lifecycle Manager employer: Lookers
At Lookers, we pride ourselves on being one of the UK's leading automotive retailers, where our people are at the heart of everything we do. With a strong commitment to employee wellbeing and career development, we offer a competitive salary, generous benefits, and a collaborative work culture that encourages innovation and growth. Join us in the East Midlands for a rewarding opportunity to shape exceptional customer journeys while enjoying a supportive environment that celebrates success and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Manager
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Know their values and how they align with your own. This will help you stand out as someone who truly fits into their team.
✨Tip Number 3
Show off your skills! If you’ve got experience with platforms like Dotdigital, be ready to discuss specific campaigns you've worked on. Bring examples of your work to the interview to demonstrate your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Customer Lifecycle Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Customer Lifecycle Manager role. Highlight your experience with CRM systems, especially Dotdigital, and showcase how your skills align with the key responsibilities mentioned in the job description.
Showcase Your Copywriting Skills:Since writing engaging copy is a big part of this role, include examples of your previous work. Whether it’s email campaigns or SMS communications, let us see how you can craft compelling messages that resonate with different audiences.
Be Data-Driven:We love numbers! Mention any experience you have with data analysis and how you've used insights to optimise customer journeys. This will show us that you're not just creative but also analytical, which is crucial for this position.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Lookers
✨Know Your Customer Journeys
Before the interview, brush up on customer lifecycle management and be ready to discuss how you would define and optimise multi-channel journeys. Familiarise yourself with the specific stages mentioned in the job description, like vehicle purchase and retention strategies.
✨Showcase Your Technical Skills
Be prepared to talk about your hands-on experience with marketing automation platforms, especially Dotdigital. Bring examples of campaigns you've built, including any A/B testing you've conducted, and be ready to discuss how you used data to drive decisions.
✨Craft Compelling Copy
Since writing engaging copy is a key part of the role, think of examples where your communication made a difference. Prepare to share how you tailor messages for different audience segments and lifecycle stages, and maybe even bring a portfolio of your work.
✨Demonstrate Stakeholder Collaboration
This role requires strong cross-functional teamwork, so come armed with examples of how you've successfully collaborated with other departments. Highlight your ability to manage multiple campaigns and how you ensure everyone is aligned on strategy and goals.
