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For Companies At a Glance
- Tasks: Engage customers and create memorable experiences at the CUPRA City Garage.
- Company: Join Lookers, a dynamic team in the automotive industry, based in Manchester city centre.
- Benefits: Enjoy competitive salary, vehicle incentives, and access to top-notch employee benefits.
- Why this job: Be part of a unique brand experience and connect with customers in an innovative environment.
- Qualifications: Passion for customer service, excellent communication skills, and a valid driving licence required.
- Other info: Flexible working hours and opportunities for professional growth await you!
The predicted salary is between 24000 - 36000 £ per year.
Location: Manchester city centre on site
Department: Lookers CUPRA
Salary: £30,000 per year
Hours: 42 hours per week on a rota basis, covering Monday to Sunday. Rota’s will be planned in advance so there is time to plan and opportunities for evening event cover will be available with time back in lieu.
About the Role
Are you passionate about delivering exceptional customer experience? Join Lookers as a CUPRA Specialist at the first of its kind city garage and become part of a dynamic, forward-thinking team. You’ll play a pivotal role in ensuring our customers receive the world-class experience they expect from CUPRA while collaborating with our dealership sales teams to drive enquiries, appointments, and build lasting relationships. CUPRA Specialists represent the core of the CUPRA brand’s distribution strategy. They are the game changers and the key differentiators to offer our customers a unique and distinctive experience. CUPRA Specialists in the Manchester City Garage will not be focused on selling cars, but rather on accompanying any visitor or customer as they discover and experience the brand and its vehicles. They will instil passion and provide in-depth expertise, and where appropriate assist the customer in taking the next best step towards a purchase. In a world moving towards digitalisation, this role is also responsible for connecting the online and offline worlds, personalising the experience for every customer.
RESPONSIBILITIES
- A CUPRA Specialist will:
- CREATE CUPRA EXPERIENCES FOR CUSTOMERS
- Greet customers with a warm welcome, ensuring every customer is acknowledged instantly.
- Provide the highest level of customer service to both current and future customers, ensuring each interaction is memorable.
- Ask openly about each visitor’s needs. Be interested in knowing their interests, motivations and lifestyle.
- Listen actively and tailor the experience accordingly.
- Know the models, values and attitude of the CUPRA brand in depth, and be ready to share.
- Present a suitable proposition for the visitor and explain how it meets their needs.
- Accompany the visitor in getting to know the vehicle and any related technology.
- Be prepared for any concerns or objections, listen closely, and handle them appropriately.
- Recommend and facilitate appropriate next steps for prospective customers, e.g. visiting a CUPRA retailer for a test drive, part-exchange valuation etc.
- Process enquiries through our digital journey and capture all interested customers details into the system.
- Build brand awareness, embodying and sharing the passion of the CUPRA style and values.
- Drive awareness and promotion of the CUPRA City Garage through social media, events and online presence.
- Excite, engage and educate all prospective and existing customers through dynamic communication and local events/initiatives.
- Keep customers informed and excited by CUPRA brand and product news.
- Exemplify the CUPRA Specialist role for the benefit of retailer staff who will visit the City Garage as part of their training and engagement.
- Embrace the role of the City Garage as a hub of innovation and a test-bed for sales tools on behalf of the whole UK network.
- Actively manage customers through the purchase funnel, collecting data and facilitating follow-ups at an appropriate CUPRA retailer for conversations to continue.
- Recognise/reward the loyalty of existing CUPRA customers who pass through, validating their choices and encouraging their repeat business.
REQUIREMENTS
We look for CUPRA Specialists who have:
- A bold, passionate and proactive outlook on life
- Excellent traditional and digital communication skills
- Demonstrable experience within a customer service environment
- Genuine interest in the automotive and mobility sectors, including broad trends such as electrification
- A flexible approach to the working environment
- A flexible approach to working hours/patterns
In addition to:
- A valid driving licence and acceptable driving record
- Legal authorisation to work in the UK
COMPETENCIES
The CUPRA Specialist must have:
- ESSENTIAL
- Energy & Enthusiasm
- Customer Orientation
- Communication Skills
- Technical Credibility
- An Open Mind
- Digital Skills
- Integrity & Trust
- Collaboration & Cooperation
- Desire To Learn
Why Lookers?
At Lookers, we don’t just hire people; we invest in them. By joining our team, you’ll gain access to opportunities for professional growth, work with industry-leading brands, and contribute to delivering exceptional service to our customers. We also offer vehicle incentives, access to class-leading employee benefits and a host of training and succession opportunities. Ready to take the next step in your career? Apply today and let’s achieve great things together!
Cupra City Specialist employer: Lookers
Contact Detail:
Lookers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cupra City Specialist
✨Tip Number 1
Familiarise yourself with the CUPRA brand and its values. Understanding the unique selling points of CUPRA vehicles will help you engage customers effectively and demonstrate your passion for the brand.
✨Tip Number 2
Showcase your customer service skills by preparing examples of how you've created memorable experiences for customers in previous roles. This will highlight your ability to connect with visitors and tailor their experience.
✨Tip Number 3
Engage with CUPRA's online community through social media platforms. By participating in discussions and sharing content related to CUPRA, you'll demonstrate your enthusiasm and knowledge about the brand.
✨Tip Number 4
Be ready to discuss current trends in the automotive industry, especially around electrification and digitalisation. Showing that you're informed about these topics will position you as a knowledgeable candidate who can contribute to the role.
We think you need these skills to ace Cupra City Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CUPRA Specialist. Highlight your passion for customer service and your ability to create memorable experiences in your application.
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the job description. Emphasise your customer service experience and any relevant knowledge of the automotive industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the CUPRA brand and your proactive approach to customer engagement. Mention specific examples of how you've delivered exceptional service in the past.
Showcase Your Digital Skills: Since the role involves connecting online and offline experiences, highlight any digital skills or experience you have. This could include social media management, digital communication, or familiarity with online customer engagement tools.
How to prepare for a job interview at Lookers
✨Show Your Passion for Customer Experience
As a CUPRA Specialist, your role revolves around delivering exceptional customer experiences. Be prepared to share examples of how you've gone above and beyond for customers in previous roles. This will demonstrate your commitment to customer service.
✨Know the CUPRA Brand Inside Out
Familiarise yourself with the CUPRA brand, its values, and its models. During the interview, be ready to discuss what makes CUPRA unique and how you can embody its spirit. This knowledge will show your genuine interest in the automotive sector.
✨Demonstrate Your Communication Skills
Effective communication is key in this role. Practice articulating your thoughts clearly and confidently. You might be asked to role-play a customer interaction, so be ready to showcase your ability to listen actively and tailor your responses to meet customer needs.
✨Emphasise Your Flexibility and Adaptability
The job requires a flexible approach to working hours and patterns. Be prepared to discuss how you've adapted to changing environments or schedules in the past. Highlighting your willingness to embrace new challenges will resonate well with the interviewers.
