At a Glance
- Tasks: Create and execute targeted CRM campaigns to connect with customers in innovative ways.
- Company: Join one of the UK's top automotive retailers, committed to employee growth and wellbeing.
- Benefits: Enjoy competitive pay, generous leave, health perks, and discounts on tech and fitness.
- Other info: Remote role with opportunities for face-to-face collaboration and career development.
- Why this job: Be part of a transformative journey in marketing, using AI to personalise customer experiences.
- Qualifications: 3-4 years in CRM marketing, strong copywriting skills, and experience with campaign management.
The predicted salary is between 31500 - 38500 £ per year.
We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.
This is an exciting time to join Lookers, one of the UK’s largest automotive retail groups, as we embark on a journey to transform how we connect with our customers. We're moving away from one-size-fits-all marketing towards communications that are personalised, digital-first, AI-enabled and built around the moments that matter most in a customer's ownership journey. It's a genuine step change, and you'll join at exactly the right time to help shape that transformation.
We’re looking for a CRM Campaign Manager with proven experience of creating marketing programmes from scratch to deliver incremental business value. You’ll be responsible for planning and executing targeted, personalised campaigns that support commercial priorities across the business (e.g. after sales, used car sales etc.) This role will be initially centred on campaigns — rather than automated journeys — that are targeted, segmented and personalised. The successful candidate will be a strong marketer first and foremost, comfortable working at pace across multiple concurrent campaigns, and will work closely with the Customer Lifecycle Manager and wider Marketing team to ensure campaign activity complements always-on lifecycle programmes. This is a remote working role, combined with face-to-face meetings as needed, typically monthly.
RESPONSIBILITIES
- Define an overall campaign plan to support specific areas of the business (e.g. used car sales, after sales, retention etc.)
- Work with stakeholders across Marketing, Commercial and Digital teams to confirm propositions, define target audiences, agree campaign approach and align with broader marketing activity.
- Plan and execute targeted campaign activity in response to commercial priorities such as used car offers, stock priorities and seasonal promotions.
- Work with commercial stakeholders to understand current offers, stock priorities and sales objectives, translating these into effective, well-targeted CRM campaigns.
- Build and execute campaign sends across relevant channels, personalising content to different audience segments, where it matters and delivers incremental value.
- Use and extend our AI capabilities & extensions wherever possible to improve targeting, personalisation and time-to-market.
- Drive best practice in the creation of marketing campaigns (design, copy and build) with ability to write compelling and on-brand copy tailored to the audience, offer and occasion.
- Using our Power BI dashboards, create campaign performance summaries, providing regular insight to relevant stakeholders.
- Identify key performance insights to inform future targeting, content and offer decisions.
Person Specification
Essential Experience & Skills
- 3–4 years’ experience in a CRM marketing role, ideally within a B2C environment.
- Proven experience planning and delivering targeted marketing campaigns, including defining the targeting strategy.
- Demonstrated ability to write compelling, conversion-focused copy across email and SMS.
- Hands-on experience using an ESP or CRM platform to build and send campaigns using drag-and-drop tools; experience with Dotdigital is desirable but not essential.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Strong stakeholder management skills and confidence in cross-functional collaboration.
- Commercially aware with the ability to connect CRM activity to business outcomes.
- HTML skills for building and editing email templates and content blocks.
Desirable
- Experience in the automotive retail sector or a similarly considered-purchase environment.
- Familiarity with Power BI or similar BI/reporting tools.
- Experience working within a multi-brand or multi-site retail environment.
- Experience in leveraging AI capabilities to help drive improved performance and efficiencies.
- Understanding of data protection regulations (UK GDPR, PECR) as they apply to CRM and direct marketing.
Personal Attributes
- Strong marketer with a natural instinct for what makes a campaign land.
- Commercially aware, focussed on tangible KPI’s that drive tangible and incremental business value.
- Highly organised with strong attention to detail.
- Proactive and solutions-focused, comfortable navigating ambiguity.
- Collaborative team player who builds strong relationships across departments.
- Curiosity-driven approach to data and performance - always looking for ways to improve.
Core Benefits:
- Competitive salaries with structured pay scales and progression as you grow within the business.
- Generous annual leave that increases with your length of service.
- Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave.
- Access to Techscheme for discounted technology purchases with flexible payments.
Health & Wellbeing:
- Eyecare vouchers to help cover vision care needs.
- Smart Health – 24/7 access to GP services to support your mental and physical wellbeing.
- Dental insurance for everyday dental care and unexpected treatments.
- Optional critical illness cover for peace of mind during life's most challenging moments.
Financial Wellbeing:
- MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app.
- Free will writing services to help plan for the future.
- Flexible life assurance options and partner life assurance for added protection.
Leisure & Lifestyle:
- Discounted gym memberships to support an active lifestyle.
- Travel insurance to help you explore with confidence.
- Access to home and technology vouchers bYond card and a wide range of exclusive retail and lifestyle discounts.
We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels. Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date. We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data including the types of data we collect, the purposes for which we use it, who we may share it with and how long we keep it are set out in our privacy notice. It also includes information about your individual privacy rights. Please make sure you read our Privacy Notice so that you understand how we may collect and use your data.
CRM Campaign Manager employer: Lookers
Lookers Ellesmere Port is an exceptional employer, offering a dynamic work environment where ambition and passion for automotive sales are rewarded. With a strong focus on employee development, you will have access to comprehensive training and growth opportunities, alongside a competitive salary package that includes a company car. Join a supportive team that values first-class customer service and fosters a culture of success and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lookers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lookers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lookers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lookers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Campaign Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lookers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lookers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lookers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lookers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lookers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lookers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
