Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Engage customers, provide immersive experiences, and accompany them on test drives.
- Company: Join Lookers, a top UK motor vehicle retailer with over 150 dealerships.
- Benefits: Enjoy competitive salary, enhanced holidays, health support, and potential company car.
- Why this job: Be a brand ambassador for BMW, sharing your passion and knowledge with customers.
- Qualifications: Strong communication skills and a full UK driving licence required; no automotive experience needed.
- Other info: Opportunities for career development and recognition through annual awards.
The predicted salary is between 24000 - 28000 £ per year.
OTE
Overview
Lookers Stoke BMW
Contract Type: Permanent, Full-Time
Salary: £24,000; plus OTE up to £4,000
Hours: (42) Monday – Friday 8:30am – 6:00pm with a day off in the week, including Saturday 8:45am – 5:00pm and Sunday 10am – 4:00pm with alternate weekends off
Lookers Stoke BMW are recruiting for a passionate and ambitious Product Genius to join our hard-working and friendly team on site. You don’t need to have automotive experience to deliver exceptional customer experiences at BMW. Just plenty personality and a true passion for our cars. Our market is changing and our customers are too. That is why we are dedicated to bringing tomorrows driving experiences to our customers today
- Communicating with customers in a friendly and polite manner via email, telephone and in person
- As a BMW Product Genius, you will act as a brand ambassador, providing a truly immersive, educational, and thrilling experience to our customers. It will be your mission to ensure that every one of our customers leaves our space with unforgettable memories.
- Arranging and accompanying customers on test drives
- Completing mandatory paperwork and processes as required
- Become a true ambassador of the sales process, driving forwards all enquiry leads, whilst building a rapport with the customer to convert appointments into sales and ensuring all leads are maximised
The ideal candidate will have strong communication skills, a dedication to flawless customer service and will be passionate about the motor trade industry. Having lots of enthusiasm, drive and motivation is key to consistently achieve fantastic results. You will dazzle our customers with your passion for the brand, and in-depth knowledge of our range of vehicles, guiding them through the specifications – remember this is not a sales site/role, this is an innovative space where we share our knowledge of the amazing vehicles with the potential customers!
You will need to hold a full UK driving license as you may be expected to drive some of the most prestigious cars on the market!
If your skills and experience match what we are looking for, please apply today and a member of the Talent Acquisition Team will be in touch. Or, if you require further information about this vacancy, please email georgiarayner@lookers.co.uk
About us
Lookers are proud to be one of the top three motor vehicle retailers in the UK, representing 32 vehicle manufacturers, selling and servicing a huge range of cars at over 150 franchised dealerships across hundreds of locations throughout the UK & Ireland. We recognise the hard work, flexibility and commitment of our people so we offer an industry leading benefits package. This includes competitive basic salaries plus;
- Enhanced holidays that increase with service
- Eligibility to join one of our car schemes
- Critical illness cover after 2 years and Life Assurance
- Smart Health – free access to support 24 hours a day, 365 days a year
- Enhanced paid maternity, paternity and adoption leave
- For some roles a company car and additional earning potential through commission or bonus.
We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels with our annual Lookers Excellence Awards. So? What are you waiting for?
Lookers are an equal opportunities employer. We are committed to a working environment that is free from all types of discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
If your application is successful we will conduct relevant employment checks prior to you starting with us. Depending on the role and responsibilities, these could include us verifying your recent employment, address and credit history. We may also conduct a criminal record check and a driving licence check.
#J-18808-Ljbffr
BMW Product Genius employer: Lookers
Contact Detail:
Lookers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BMW Product Genius
✨Tip Number 1
Familiarise yourself with BMW's latest models and technologies. Being knowledgeable about the features and specifications will help you engage customers effectively and demonstrate your passion for the brand.
✨Tip Number 2
Practice your communication skills by engaging in conversations with friends or family about cars. This will help you become more comfortable discussing vehicle details and enhance your ability to connect with potential customers.
✨Tip Number 3
Visit local BMW dealerships to observe how current Product Geniuses interact with customers. Take notes on their techniques and customer engagement strategies, which you can incorporate into your own approach.
✨Tip Number 4
Network with automotive enthusiasts and professionals through social media platforms or local events. Building connections in the industry can provide valuable insights and potentially lead to job referrals.
We think you need these skills to ace BMW Product Genius
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a BMW Product Genius. Highlight your passion for cars and customer service in your application.
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the job description. Emphasise your communication skills, enthusiasm for the automotive industry, and any relevant experience, even if it's not directly related to cars.
Craft a Compelling Cover Letter: Write a cover letter that showcases your personality and passion for BMW. Explain why you want to work as a Product Genius and how you can contribute to creating unforgettable customer experiences.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Lookers
✨Show Your Passion for BMW
Make sure to express your enthusiasm for the BMW brand during the interview. Share any personal experiences you have with BMW cars or how they inspire you. This will demonstrate that you are genuinely interested in the role and the company.
✨Highlight Your Communication Skills
As a Product Genius, strong communication is key. Prepare examples of how you've successfully interacted with customers in the past, whether in person, over the phone, or via email. This will show that you can create a friendly and engaging atmosphere for potential customers.
✨Prepare for Test Drive Scenarios
Since you'll be arranging and accompanying customers on test drives, think about how you would handle this situation. Be ready to discuss how you would make the experience memorable and informative for the customer, showcasing your knowledge of the vehicles.
✨Demonstrate Your Customer Service Dedication
The role requires a commitment to exceptional customer service. Be prepared to share specific examples of how you've gone above and beyond for customers in previous roles. This will illustrate your dedication to providing an unforgettable experience.
