At a Glance
- Tasks: Lead the digital customer experience and optimise our online presence for maximum impact.
- Company: Join one of the UK's top automotive retailers with a focus on innovation.
- Benefits: Competitive salary, generous leave, health support, and discounts on tech and lifestyle.
- Other info: Dynamic environment with opportunities for career growth and personal development.
- Why this job: Shape the future of digital experiences in a transformative role with real impact.
- Qualifications: Proven leadership in digital roles, data-driven mindset, and a passion for customer experience.
The predicted salary is between 60000 - 80000 £ per year.
About Us
We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.
Head of Digital Experience
Hybrid - with travel as required
Salary - Competitive
Contract: Permanent, Full-Time
Are you ready to Drive the Future of Digital Customer Experience? Lookers Motor Group is on an exciting transformation journey and we’re looking for a visionary Head of Digital Experience to take our online presence to the next level. This is a high-impact leadership role at the heart of our growth strategy. You’ll own the end-to-end digital customer experience, ensuring our website not only reflects our brand but drives measurable commercial outcomes. From UX and CRO to SEO and content, you’ll lead a specialist team and shape a best-in-class digital platform. If you’re passionate about delivering exceptional customer journeys, leveraging data to drive performance and leading transformation at scale, this could be your next defining role.
What You'll Be Responsible For:
- Owning Digital Experience & Performance
- Lead the end-to-end online customer experience (CX) across our website
- Champion digital performance, using insight and analytics to drive optimisation
- Deliver a continuous test-and-learn CRO strategy to maximise conversion and value
- Leading SEO, Content & Platform Integrity
- Champion technical SEO governance and best practice across the platform
- Define a customer-led, SEO-driven content strategy with marketing
- Ensure all content aligns with OEM brand standards and business priorities
- Enhance vehicle merchandising and stock visibility online. Improve how vehicles are presented to drive engagement and conversion.
- Work cross-functionally to maximise commercial impact and performance.
- Unlocking Value Through Data & Insight
- Build a robust suite of digital performance insights
- Translate data into clear, prioritised actions that improve engagement, conversion and ROI
What We're Looking For:
- Proven leadership experience in product marketing, digital product, UX, or optimisation roles
- Strong background in e-commerce or omnichannel retail (automotive helpful but not essential)
- Comfortable collaborating with engineering, product and marketing teams
- Highly data-driven, with a track record of delivering measurable results
- Customer-first mindset with a passion for exceptional digital experiences
- Ability to thrive in a fast-paced, delivery-focused environment
Why Join Lookers?
This is your opportunity to play a defining role in a major digital and customer experience transformation at one of the UK’s leading automotive retailers. You’ll have the autonomy to shape our digital future, influence senior stakeholders and deliver meaningful business impact at scale.
Core Benefits:
- Competitive salaries with structured pay scales and progression as you grow within the business
- Generous annual leave that increases with your length of service
- Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
- Access to Techscheme for discounted technology purchases with flexible payments
- Eyecare vouchers to help cover vision care needs
- Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
- Dental insurance for everyday dental care and unexpected treatments
- Optional critical illness cover for peace of mind during life's most challenging moments
- Financial Wellbeing MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
- Free will writing services to help plan for the future
- Flexible life assurance options and partner life assurance for added protection
- Discounted gym memberships to support an active lifestyle
- Travel insurance to help you explore with confidence
- Access to home and technology vouchers bYond card and a wide range of exclusive retail and lifestyle discounts
Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
Head Of Digital Experience New Chelmsford, England, United Kingdom in Essex employer: Lookers plc
Lookers Motor Group is an exceptional employer, offering a dynamic work environment that champions innovation and personal growth. With a strong commitment to employee wellbeing, we provide a comprehensive benefits package, including competitive salaries, generous leave policies, and access to health and wellness resources. Join us in Chelmsford to lead transformative digital experiences at one of the UK's top automotive retailers, where your contributions will be valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Digital Experience New Chelmsford, England, United Kingdom in Essex
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry, especially those at Lookers. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your digital skills! Prepare a portfolio or case studies that highlight your achievements in digital experience and customer journeys. This will make you stand out during interviews.
✨Tip Number 3
Be ready to discuss data! Brush up on how you've used analytics to drive performance in past roles. Lookers is all about measurable results, so come prepared with examples.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of our team.
We think you need these skills to ace Head Of Digital Experience New Chelmsford, England, United Kingdom in Essex
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital experiences shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our transformation journey.
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in digital customer experience, UX, and data-driven performance. We love seeing how your background aligns with what we’re looking for!
Be Data-Driven:Since this role is all about leveraging data, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to drive results in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our digital future!
How to prepare for a job interview at Lookers plc
✨Know Your Digital Landscape
Before the interview, dive deep into the company's digital presence. Familiarise yourself with their website, social media channels, and any recent digital campaigns. This will not only show your genuine interest but also help you discuss how you can enhance their digital customer experience.
✨Showcase Your Data Skills
Since this role is highly data-driven, prepare to discuss specific examples of how you've used data to drive performance in previous roles. Bring along metrics or case studies that highlight your success in optimising digital experiences and improving conversion rates.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with engineering, product, and marketing teams. Think of examples where you've successfully collaborated across departments. Be ready to discuss how you can bridge gaps and foster teamwork to achieve common goals.
✨Emphasise a Customer-First Mindset
The company values a customer-first approach, so be prepared to share your philosophy on delivering exceptional digital experiences. Discuss how you’ve previously prioritised customer needs and how you plan to implement this mindset in your new role.
