At a Glance
- Tasks: Design and execute targeted customer communications across the full lifecycle.
- Company: Top automotive retailer in the UK with a diverse range of brands.
- Benefits: Competitive salary, generous leave, health support, and discounts.
- Other info: Collaborative environment with opportunities for growth and development.
- Why this job: Join a dynamic team and make a real impact on customer engagement.
- Qualifications: 3-5 years in CRM or lifecycle marketing, strong HTML skills, and data analysis experience.
The predicted salary is between 35000 - 45000 £ per year.
We are one of the top three automotive retailers in the UK, representing 32 manufacturer brands and selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland.
Location: East Midlands – Hybrid – with travel as required
Salary: Competitive
Contract: 6‑Month Fixed Term Contract
About the Role
We are seeking a driven and customer‑focused Customer Lifecycle Manager to join our team. This key role is responsible for designing, building and executing targeted customer communications across the full lifecycle. It is a hands‑on, delivery‑focused role requiring strong experience of building journeys and campaigns in platforms such as Dotdigital, alongside strong cross‑functional working to get things done.
Key Responsibilities
- Define, build and optimise multi‑channel customer journeys across email and SMS, spanning the full customer lifecycle including new enquiry, vehicle purchase, aftersales and service reminders, retention and win‑back.
- Own end‑to‑end journey management in Dotdigital – including programme logic, triggers, segmentation and A/B testing.
- Continuously review journey performance and make data‑led optimisations to improve engagement, conversion and retention metrics.
- Write clear, engaging and on‑brand copy for all email and SMS communications, tailored to different lifecycle stages and audience segments.
- Work with the design team to create highly engaging and responsive communications, and lead the build of email templates and modular content blocks using HTML and Dotdigital's drag‑and‑drop tools.
- Coordinate with stakeholders across Marketing, Commercial and Digital teams to define briefs, confirm propositions, define target audiences and agree campaign strategy.
- Ensure accurate audience segmentation and data selection for every campaign, working with available data to build relevant, targeted lists.
- Identify trends, opportunities and areas for improvement through ongoing performance analysis.
Key Skills & Experience
- 3-5 years' experience in a CRM or lifecycle marketing role, ideally within a B2C environment.
- Proven hands‑on experience with an ESP or marketing automation platform; experience with Dotdigital is highly desirable.
- Strong HTML skills for building and editing email templates and content blocks.
- Demonstrated ability to write compelling, conversion‑focused copy across email and SMS.
- Competent in Microsoft Excel for data analysis, campaign reporting and audience segmentation.
- Experience designing and building automated customer journeys, including trigger logic, branching and personalisation.
- Ability to manage multiple campaigns simultaneously in a fast‑paced environment.
- Strong stakeholder management skills and confidence in cross‑functional collaboration.
- Commercially aware with the ability to connect CRM activity to business outcomes.
What We're Looking For
- Experience in the automotive retail sector or a similarly considered‑purchase environment.
- Self‑starter with the ability to hit the ground running in a contract role with limited onboarding time.
- Highly organised with strong attention to detail.
- Proactive and solutions‑focused, comfortable navigating ambiguity.
- Collaborative team player who builds strong relationships across departments.
- Curiosity‑driven approach to data and performance – always looking for ways to improve.
Core Benefits
- Competitive salaries with structured pay scales and progression as you grow within the business.
- Generous annual leave that increases with your length of service.
- Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave.
- Access to Techscheme for discounted technology purchases with flexible payments.
- Eyecare vouchers to help cover vision care needs.
- Smart Health – 24/7 access to GP services to support your mental and physical wellbeing.
- Dental insurance for everyday dental care and unexpected treatments.
- Optional critical illness cover for peace of mind during life's most challenging moments.
Financial Wellbeing
- MyView PayNow – access a portion of your pay as you earn, with features to stream, save and track your money through a user‑friendly app.
- Free will writing services to help plan for the future.
- Flexible life assurance options and partner life assurance for added protection.
- Discounted gym memberships to support an active lifestyle.
- Travel insurance to help you explore with confidence.
- Access to home and technology vouchers.
- bYond card and a wide range of exclusive retail and lifestyle discounts.
Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
Customer Lifecycle Manager United Kingdom employer: Lookers plc
As one of the top three automotive retailers in the UK, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and well-being. Our hybrid working model in the East Midlands allows for flexibility, while our competitive salaries, generous leave policies, and comprehensive benefits package ensure that our employees feel valued and supported. Join us to be part of a collaborative team that encourages innovation and offers opportunities to make a meaningful impact in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Manager United Kingdom
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry or those already working at the company. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising common questions related to customer lifecycle management. Think about your past experiences and how they relate to the role. We want you to shine when it’s your turn to talk!
✨Tip Number 3
Show off your skills! If you’ve worked with platforms like Dotdigital, bring examples of your work to the interview. Demonstrating your hands-on experience can really set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Customer Lifecycle Manager United Kingdom
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in CRM and lifecycle marketing. We want to see how your skills align with the role of Customer Lifecycle Manager, so don’t hold back on showcasing your relevant achievements!
Show Off Your Copywriting Skills:Since writing engaging copy is a key part of this role, include examples of your best work in your application. Whether it’s email campaigns or SMS communications, we love to see how you can craft compelling messages that resonate with customers.
Highlight Your Technical Know-How:Don’t forget to mention your experience with platforms like Dotdigital and your HTML skills. We’re looking for someone who can hit the ground running, so let us know how you’ve used these tools to create successful customer journeys in the past.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Lookers plc
✨Know Your Customer Journeys
Before the interview, make sure you understand the different stages of customer journeys in a lifecycle marketing context. Be ready to discuss how you would define and optimise these journeys, especially using platforms like Dotdigital.
✨Showcase Your Copywriting Skills
Prepare examples of your previous work that demonstrate your ability to write engaging and on-brand copy for emails and SMS. Highlight how your writing has improved engagement or conversion rates in past campaigns.
✨Data-Driven Mindset
Be prepared to talk about how you've used data analysis to inform your marketing strategies. Discuss specific metrics you've tracked and how you've made data-led optimisations to improve campaign performance.
✨Collaboration is Key
Since this role involves working with various teams, think of examples where you've successfully collaborated across departments. Emphasise your stakeholder management skills and how you ensure everyone is aligned on campaign strategies.
