At a Glance
- Tasks: Design and execute targeted customer communications across the full lifecycle.
- Company: Top automotive retailer in the UK with a diverse range of brands.
- Benefits: Competitive salary, generous leave, health support, and financial wellbeing perks.
- Other info: Hybrid role with opportunities for career progression and personal development.
- Why this job: Join a dynamic team and make a real impact on customer engagement.
- Qualifications: 3-5 years in CRM or lifecycle marketing, strong HTML skills, and data analysis experience.
The predicted salary is between 35000 - 45000 £ per year.
We are one of the top three automotive retailers in the UK, representing 32 manufacturer brands and selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland.
Location: East Midlands – Hybrid – with travel as required
Salary: Competitive
Contract: 6‑Month Fixed Term Contract
About the Role
We are seeking a driven and customer‑focused Customer Lifecycle Manager to join our team. This key role is responsible for designing, building and executing targeted customer communications across the full lifecycle. It is a hands‑on, delivery‑focused role requiring strong experience of building journeys and campaigns in platforms such as Dotdigital, alongside strong cross‑functional working to get things done.
Key Responsibilities
- Define, build and optimise multi‑channel customer journeys across email and SMS, spanning the full customer lifecycle including new enquiry, vehicle purchase, aftersales and service reminders, retention and win‑back.
- Own end‑to‑end journey management in Dotdigital – including programme logic, triggers, segmentation and A/B testing.
- Continuously review journey performance and make data‑led optimisations to improve engagement, conversion and retention metrics.
- Write clear, engaging and on‑brand copy for all email and SMS communications, tailored to different lifecycle stages and audience segments.
- Work with the design team to create highly engaging and responsive communications, and lead the build of email templates and modular content blocks using HTML and Dotdigital's drag‑and‑drop tools.
- Coordinate with stakeholders across Marketing, Commercial and Digital teams to define briefs, confirm propositions, define target audiences and agree campaign strategy.
- Ensure accurate audience segmentation and data selection for every campaign, working with available data to build relevant, targeted lists.
- Identify trends, opportunities and areas for improvement through ongoing performance analysis.
Key Skills & Experience
- 3-5 years' experience in a CRM or lifecycle marketing role, ideally within a B2C environment.
- Proven hands‑on experience with an ESP or marketing automation platform; experience with Dotdigital is highly desirable.
- Strong HTML skills for building and editing email templates and content blocks.
- Demonstrated ability to write compelling, conversion‑focused copy across email and SMS.
- Competent in Microsoft Excel for data analysis, campaign reporting and audience segmentation.
- Experience designing and building automated customer journeys, including trigger logic, branching and personalisation.
- Ability to manage multiple campaigns simultaneously in a fast‑paced environment.
- Strong stakeholder management skills and confidence in cross‑functional collaboration.
- Commercially aware with the ability to connect CRM activity to business outcomes.
What We're Looking For
- Experience in the automotive retail sector or a similarly considered‑purchase environment.
- Self‑starter with the ability to hit the ground running in a contract role with limited onboarding time.
- Highly organised with strong attention to detail.
- Proactive and solutions‑focused, comfortable navigating ambiguity.
- Collaborative team player who builds strong relationships across departments.
- Curiosity‑driven approach to data and performance – always looking for ways to improve.
Core Benefits
- Competitive salaries with structured pay scales and progression as you grow within the business.
- Generous annual leave that increases with your length of service.
- Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave.
- Access to Techscheme for discounted technology purchases with flexible payments.
- Eyecare vouchers to help cover vision care needs.
- Smart Health – 24/7 access to GP services to support your mental and physical wellbeing.
- Dental insurance for everyday dental care and unexpected treatments.
- Optional critical illness cover for peace of mind during life's most challenging moments.
Financial Wellbeing
- MyView PayNow – access a portion of your pay as you earn, with features to stream, save and track your money through a user‑friendly app.
- Free will writing services to help plan for the future.
- Flexible life assurance options and partner life assurance for added protection.
- Discounted gym memberships to support an active lifestyle.
- Travel insurance to help you explore with confidence.
- Access to home and technology vouchers.
- bYond card and a wide range of exclusive retail and lifestyle discounts.
Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
Customer Lifecycle Manager East Midlands, England, United Kingdom employer: Lookers plc
As one of the top three automotive retailers in the UK, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With competitive salaries, generous annual leave, and a commitment to employee wellbeing through initiatives like Smart Health and enhanced family leave, we offer a supportive environment for growth and development. Join us in the East Midlands as a Customer Lifecycle Manager and be part of a team that values collaboration, innovation, and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Manager East Midlands, England, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry or those who work at the company you're eyeing. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising common questions related to customer lifecycle management. Think about your past experiences and how they relate to the role. We want you to shine when it’s your turn to talk!
✨Tip Number 3
Show off your skills! If you’ve got experience with Dotdigital or similar platforms, be ready to discuss specific campaigns you've worked on. Real examples will make your application pop!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Customer Lifecycle Manager East Midlands, England, United Kingdom
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Customer Lifecycle Manager role. Highlight your experience with CRM systems, especially Dotdigital, and showcase how your skills align with the responsibilities outlined in the job description.
Showcase Your Copywriting Skills:Since writing engaging copy is a key part of this role, include examples of your best work in your application. Whether it's email campaigns or SMS communications, let us see how you can craft compelling messages that resonate with customers.
Highlight Your Data Savvy:We love data-driven decision-making! In your application, mention any experience you have with data analysis and how you've used insights to optimise customer journeys. This will show us you're ready to hit the ground running.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Lookers plc
✨Know Your Customer Journeys
Make sure you understand the full customer lifecycle and how it applies to the automotive retail sector. Be ready to discuss specific examples of how you've designed and optimised multi-channel journeys in previous roles, especially using platforms like Dotdigital.
✨Showcase Your Copywriting Skills
Prepare to demonstrate your ability to write engaging and on-brand copy. Bring examples of your work that highlight your skills in crafting compelling messages for different audience segments and lifecycle stages, particularly for email and SMS communications.
✨Data-Driven Mindset
Be prepared to talk about how you've used data to inform your decisions in past campaigns. Discuss any experience you have with A/B testing, audience segmentation, and performance analysis, and how these have led to improved engagement and conversion rates.
✨Collaboration is Key
Highlight your experience working cross-functionally with teams like Marketing, Commercial, and Digital. Share examples of how you've successfully coordinated with stakeholders to define campaign strategies and ensure alignment across departments.
