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For Companies At a Glance
- Tasks: Lead and inspire teams across multiple sites for BMW and MINI brands.
- Company: Top automotive retailer in the UK with a focus on people and culture.
- Benefits: Competitive salary, generous leave, health support, and exclusive discounts.
- Why this job: Shape the future of iconic brands and drive exceptional customer experiences.
- Qualifications: Proven senior leadership experience in the automotive industry.
- Other info: Join a dynamic team committed to your growth and success.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About us
We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.
Brand Director – BMW & MINI
Location: UK based with Travel Required across sites
Lookers Motor Group Limited is seeking an exceptional Brand Director to lead our BMW and MINI division — a prestigious opportunity to shape the performance, culture, and strategic direction of two of the world’s most iconic automotive brands. This high‑profile role carries full responsibility for the operational and commercial success of our BMW/MINI sites across Stoke, Stafford, and Crewe, ensuring each location delivers outstanding customer experience, strong financial performance, and consistent brand excellence.
About the Role
As Brand Director, you will oversee a multi‑site operation, guiding leadership teams and ensuring each centre operates to the highest standards. You will be the driving force behind performance, culture, and customer satisfaction across all three locations. Your responsibilities will include:
- Leading and developing management teams across Stoke, Stafford, and Crewe
- Ensuring each site delivers exceptional sales, aftersales, and profitability results
- Maintaining strong relationships with BMW Group UK and representing Lookers at a senior level
- Embedding premium brand standards and operational excellence across all departments
- Driving customer satisfaction, retention, and loyalty across the region
- Identifying growth opportunities and implementing strategic initiatives
- Creating a high‑performance culture that motivates and empowers colleagues
About You
We’re looking for a dynamic, commercially astute leader with a proven track record in senior automotive management. You’ll bring strategic vision, operational discipline, and the ability to inspire teams across multiple sites. The ideal candidate will:
- Have significant experience in a senior leadership role within the motor trade
- Demonstrate strong financial acumen and a history of delivering commercial success
- Be an influential communicator with exceptional stakeholder‑management skills
- Thrive in a premium‑brand environment with high customer expectations
- Bring a forward‑thinking, customer‑centric approach to leadership
- Possess the credibility to represent Lookers and BMW/MINI at the highest level
Core Benefits:
- Competitive salaries with structured pay scales and progression as you grow within the business
- Generous annual leave that increases with your length of service
- Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
- Access to Techscheme for discounted technology purchases with flexible payments
- Eyecare vouchers to help cover vision care needs
- Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
- Dental insurance for everyday dental care and unexpected treatments
- Critical illness cover for peace of mind during life's most challenging moments
- Financial Wellbeing: MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
- Free will writing services to help plan for the future
- Flexible life assurance options and partner life assurance for added protection
- Discounted gym memberships to support an active lifestyle
- Travel insurance to help you explore with confidence
- Access to home and technology vouchers and a wide range of exclusive retail and lifestyle discounts
We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.
Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date.
We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data including the types of data we collect, the purposes for which we use it, who we may share it with and how long we keep it are set out in our privacy notice. It also includes information about your individual privacy rights. Please make sure you read our Privacy Notice so that you understand how we may collect and use your data.
Brand Director New Crewe, England, United Kingdom; Stafford, England, United Kingdom; Stoke-on-[...] employer: Lookers plc
Contact Detail:
Lookers plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director New Crewe, England, United Kingdom; Stafford, England, United Kingdom; Stoke-on-[...]
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry, especially those connected to BMW and MINI. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Lookers and its brand values. Understand their customer experience philosophy and think about how you can contribute to their success. Tailor your answers to reflect their culture and show that you’re the perfect fit for the Brand Director role.
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss specific examples of how you've led teams to success in previous roles. Highlight your ability to inspire and motivate others, as this is crucial for a multi-site operation like the one at Lookers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining Lookers and being part of our amazing team.
We think you need these skills to ace Brand Director New Crewe, England, United Kingdom; Stafford, England, United Kingdom; Stoke-on-[...]
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the automotive industry shine through. We want to see that you’re genuinely excited about leading our BMW and MINI division!
Tailor Your Experience: Make sure to highlight your relevant experience in senior automotive management. We’re looking for someone with a proven track record, so don’t be shy about showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand and directly relate to the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Lookers plc
✨Know Your Brands Inside Out
As a Brand Director for BMW and MINI, it's crucial to have an in-depth understanding of both brands. Research their latest models, innovations, and market positioning. This knowledge will not only impress your interviewers but also demonstrate your genuine passion for the automotive industry.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams across multiple sites. Discuss how you've motivated and empowered colleagues in previous roles, especially in high-pressure environments. This will show that you can drive performance and culture effectively.
✨Demonstrate Financial Acumen
Be ready to discuss your track record in delivering commercial success. Bring specific examples of how you've improved profitability or sales in past positions. This will reassure the interviewers that you have the financial savvy needed to oversee operations across Stoke, Stafford, and Crewe.
✨Engage with Customer-Centric Strategies
Since customer satisfaction is key in this role, prepare to talk about strategies you've implemented to enhance customer experience and loyalty. Share any metrics or feedback that illustrate your success in this area, as it aligns perfectly with the expectations for this position.
