At a Glance
- Tasks: Lead the digital customer experience and optimise our online presence for maximum impact.
- Company: Join one of the UK's top automotive retailers with a focus on innovation.
- Benefits: Competitive salary, generous leave, health perks, and discounts on tech and gym memberships.
- Other info: Inclusive workplace committed to empowering every individual.
- Why this job: Shape the future of digital experiences in a fast-paced, transformative environment.
- Qualifications: Proven leadership in digital roles, data-driven mindset, and a passion for customer experience.
The predicted salary is between 60000 - 80000 € per year.
About Us
We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.
Head of Digital Experience
Hybrid - with travel as required
Salary - Competitive
Contract: Permanent, Full-Time
Are you ready to Drive the Future of Digital Customer Experience? Lookers Motor Group is on an exciting transformation journey and we’re looking for a visionary Head of Digital Experience to take our online presence to the next level. This is a high-impact leadership role at the heart of our growth strategy. You’ll own the end-to-end digital customer experience, ensuring our website not only reflects our brand but drives measurable commercial outcomes. From UX and CRO to SEO and content, you’ll lead a specialist team and shape a best-in-class digital platform. If you’re passionate about delivering exceptional customer journeys, leveraging data to drive performance and leading transformation at scale, this could be your next defining role.
What You'll Be Responsible For
- Owning Digital Experience & Performance
- Lead the end-to-end online customer experience (CX) across our website
- Champion digital performance, using insight and analytics to drive optimisation
- Deliver a continuous test-and-learn CRO strategy to maximise conversion and value
- Leading SEO, Content & Platform Integrity
- Champion technical SEO governance and best practice across the platform
- Define a customer-led, SEO-driven content strategy with marketing
- Ensure all content aligns with OEM brand standards and business priorities
- Enhance vehicle merchandising and stock visibility online
- Improve how vehicles are presented to drive engagement and conversion
- Work cross-functionally to maximise commercial impact and performance
- Unlocking Value Through Data & Insight
- Build a robust suite of digital performance insights
- Translate data into clear, prioritised actions that improve engagement, conversion and ROI
What We're Looking For!
- Proven leadership experience in product marketing, digital product, UX, or optimisation roles
- Strong background in e-commerce or omnichannel retail (automotive helpful but not essential)
- Comfortable collaborating with engineering, product and marketing teams
- Highly data-driven, with a track record of delivering measurable results
- Customer-first mindset with a passion for exceptional digital experiences
- Ability to thrive in a fast-paced, delivery-focused environment
Why Join Lookers?
This is your opportunity to play a defining role in a major digital and customer experience transformation at one of the UK’s leading automotive retailers. You’ll have the autonomy to shape our digital future, influence senior stakeholders and deliver meaningful business impact at scale.
Core Benefits
- Competitive salaries with structured pay scales and progression as you grow within the business
- Generous annual leave that increases with your length of service
- Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
- Access to Techscheme for discounted technology purchases with flexible payments
- Eyecare vouchers to help cover vision care needs
- Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
- Dental insurance for everyday dental care and unexpected treatments
- Optional critical illness cover for peace of mind during life's most challenging moments
Financial Wellbeing
- MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
- Free will writing services to help plan for the future
- Flexible life assurance options and partner life assurance for added protection
- Discounted gym memberships to support an active lifestyle
- Travel insurance to help you explore with confidence
- Access to home and technology vouchers bYond card and a wide range of exclusive retail and lifestyle discounts
Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
Head Of Digital Experience New Chelmsford, England, United Kingdom employer: Lookers plc
Lookers Motor Group is an exceptional employer, offering a dynamic work environment that champions innovation and personal growth. As a leader in the automotive retail sector, we provide competitive salaries, generous benefits, and a commitment to employee wellbeing, ensuring that our team members thrive both professionally and personally. Join us in Chelmsford to play a pivotal role in transforming digital customer experiences while enjoying a supportive culture that values your contributions and fosters career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Digital Experience New Chelmsford, England, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to people in the automotive industry, especially those who work at Lookers. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your digital prowess! Prepare a portfolio or case studies showcasing your past successes in digital experience and customer journeys. This will help us see how you can drive our digital transformation.
✨Tip Number 3
Be ready for a deep dive into data! Brush up on your analytics skills and be prepared to discuss how you've used data to improve customer experiences in previous roles. We love a candidate who can back their ideas with numbers!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of our team at Lookers. Let’s drive the future together!
We think you need these skills to ace Head Of Digital Experience New Chelmsford, England, United Kingdom
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital experiences shine through. We want to see that you’re genuinely excited about transforming customer journeys and making a real impact in the automotive industry.
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in digital product, UX, or optimisation roles. We love seeing how your background aligns with our vision for the Head of Digital Experience position.
Be Data-Driven:Since we’re all about leveraging data to drive performance, don’t forget to include specific examples of how you've used data insights to improve digital experiences in your previous roles. Show us the measurable results you've achieved!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our digital future.
How to prepare for a job interview at Lookers plc
✨Know Your Digital Landscape
Before the interview, dive deep into the company's digital presence. Familiarise yourself with their website, social media channels, and any recent digital campaigns. This will not only help you understand their current strategies but also allow you to suggest improvements during your conversation.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples where you've used data to drive decisions in previous roles. Highlight how you translated insights into actionable strategies that improved customer experience or conversion rates. This aligns perfectly with the role's focus on leveraging data for performance.
✨Emphasise Cross-Functional Collaboration
Since the role involves working with various teams, be ready to share experiences where you've successfully collaborated with engineering, marketing, or product teams. Discuss how you navigated challenges and achieved common goals, showcasing your ability to thrive in a fast-paced environment.
✨Prepare Questions That Matter
Think of insightful questions to ask your interviewers about their digital transformation journey. Inquire about their current challenges in digital experience or how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
