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- Tasks: Lead and develop management teams across multiple BMW and MINI sites.
- Company: Top automotive retailer in the UK with a focus on people and culture.
- Benefits: Competitive salary, generous leave, health support, and lifestyle discounts.
- Why this job: Shape the future of iconic brands and drive exceptional customer experiences.
- Qualifications: Proven senior leadership experience in the automotive industry.
- Other info: Inclusive environment with strong career development and training opportunities.
The predicted salary is between 43200 - 72000 ÂŁ per year.
We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.
Location: UK based with Travel Required across sites
Lookers Motor Group Limited is seeking an exceptional Brand Director to lead our BMW and MINI division — a prestigious opportunity to shape the performance, culture, and strategic direction of two of the world’s most iconic automotive brands. This high‑profile role carries full responsibility for the operational and commercial success of our BMW/MINI sites across Stoke, Stafford, and Crewe, ensuring each location delivers outstanding customer experience, strong financial performance, and consistent brand excellence.
As Brand Director, you will oversee a multi‑site operation, guiding leadership teams and ensuring each centre operates to the highest standards. You will be the driving force behind performance, culture, and customer satisfaction across all three locations.
Your Responsibilities Will Include:
- Leading and developing management teams across Stoke, Stafford, and Crewe
- Ensuring each site delivers exceptional sales, aftersales, and profitability results
- Maintaining strong relationships with BMW Group UK and representing Lookers at a senior level
- Embedding premium brand standards and operational excellence across all departments
- Driving customer satisfaction, retention, and loyalty across the region
- Identifying growth opportunities and implementing strategic initiatives
- Creating a high‑performance culture that motivates and empowers colleagues
About You:
We’re looking for a dynamic, commercially astute leader with a proven track record in senior automotive management. You’ll bring strategic vision, operational discipline, and the ability to inspire teams across multiple sites.
The Ideal Candidate Will:
- Have significant experience in a senior leadership role within the motor trade
- Demonstrate strong financial acumen and a history of delivering commercial success
- Be an influential communicator with exceptional stakeholder‑management skills
- Thrive in a premium‑brand environment with high customer expectations
- Bring a forward‑thinking, customer‑centric approach to leadership
- Possess the credibility to represent Lookers and BMW/MINI at the highest level
Core Benefits:
- Competitive salaries with structured pay scales and progression as you grow within the business
- Generous annual leave that increases with your length of service
- Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
- Access to Techscheme for discounted technology purchases with flexible payments
Health & Wellbeing:
- Eyecare vouchers to help cover vision care needs
- Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
- Dental insurance for everyday dental care and unexpected treatments
- Critical illness cover for peace of mind during life’s most challenging moments
Financial Wellbeing:
- MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
- Free will writing services to help plan for the future
- Flexible life assurance options and partner life assurance for added protection
Leisure & Lifestyle:
- Discounted gym memberships to support an active lifestyle
- Travel insurance to help you explore with confidence
- Access to home and technology vouchers bYond card and a wide range of exclusive retail and lifestyle discounts
We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels. Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
Brand Director in Stoke-on-Trent employer: Lookers Motor Group Limited
Contact Detail:
Lookers Motor Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at Lookers. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for the brands! When you get the chance to chat with hiring managers or during interviews, make sure to express your enthusiasm for BMW and MINI. Share your ideas on how you can enhance their brand presence and customer experience—this will set you apart from other candidates.
✨Tip Number 3
Prepare for those interviews! Research Lookers and understand their values, culture, and recent achievements. Think about how your experience aligns with their goals, especially in terms of operational excellence and customer satisfaction. This will help you answer questions confidently and show you’re the right fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team. Keep an eye on our careers page for updates and new opportunities that match your skills and ambitions.
We think you need these skills to ace Brand Director in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Director role. Highlight your experience in senior automotive management and any achievements that showcase your financial acumen and leadership skills. We want to see how you can bring value to our BMW and MINI division!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for the automotive industry and how your strategic vision aligns with our goals at Lookers. Don’t forget to mention your ability to inspire teams and drive customer satisfaction.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your success in driving sales and profitability. Numbers speak volumes, so include metrics where possible to back up your claims. We love seeing results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Lookers Motor Group Limited
✨Know Your Brands Inside Out
As a Brand Director for BMW and MINI, it's crucial to have an in-depth understanding of both brands. Research their latest models, brand values, and market positioning. This knowledge will not only impress your interviewers but also show that you're genuinely passionate about the brands you'll be representing.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past, especially in a multi-site environment. Highlight your ability to inspire and motivate others, as well as how you've driven performance and culture in previous roles. This is key for a position that requires overseeing multiple locations.
✨Demonstrate Financial Acumen
Since the role involves ensuring strong financial performance, be ready to discuss your experience with budgets, sales targets, and profitability. Bring specific examples of how you've achieved commercial success in previous positions, as this will resonate well with the interviewers.
✨Prepare for Stakeholder Management Questions
Expect questions about how you manage relationships with key stakeholders, including manufacturers and senior management. Think of instances where you've successfully navigated complex stakeholder dynamics and how you maintained strong partnerships. This will showcase your communication skills and strategic thinking.
