At a Glance
- Tasks: Lead global marketing campaigns and drive brand awareness through innovative strategies.
- Company: Join Lonza, a leading biotech company with a focus on collaboration and innovation.
- Benefits: Enjoy competitive pay, flexible work options, and a dynamic workplace culture.
- Other info: Opportunity for career growth in a diverse and inclusive environment.
- Why this job: Make a real impact in the biotech industry while developing your marketing skills.
- Qualifications: Experience in B2B marketing, event management, and strong data analysis skills required.
The predicted salary is between 50000 - 65000 € per year.
Location: Slough, Manchester or Cambridge, United Kingdom. The actual location of this job is in the United Kingdom. Relocation assistance is available for eligible candidates and their families, if needed. Based at one of our UK sites, this role offers the opportunity to shape and deliver high-impact global marketing campaigns that support Lonza’s Integrated Biologics business. You will play a key role in driving brand awareness, customer engagement and lead generation while ensuring our reporting and analytics capabilities provide clear insights that guide strategic decisions. This is an office-first role. Working together in person supports close, real-time collaboration and team alignment, enabling us to deliver our best work. You will work primarily in the office, with the flexibility to work remotely for 20% of your time (one day per week).
What you will get:
- An agile career and dynamic working culture.
- An inclusive and ethical workplace built on Lonza’s core values.
- Compensation programs that recognize high performance.
- A variety of benefits dependent on role and location.
What you will do:
- Lead the execution of integrated global marketing campaigns that build brand awareness, generate leads and support customer engagement across events, webinars, content and digital channels.
- Coordinate closely with Strategic Marketing, Sales, Digital, and Branding & Advertising teams to ensure campaign alignment, content accuracy and timely delivery.
- Manage planning, logistics and on-site support for industry conferences, tradeshows, customer events and site visits, ensuring seamless execution and strong commercial impact.
- Oversee reporting and analytics for Global Marketing Operations, ensuring PowerBI dashboards and Wrike data are accurate, up to date and translated into actionable insights.
- Support the development of digital content, including Marketo email programs, landing pages and promotional assets aligned to campaign objectives.
- Track and manage campaign and event budgets, ensuring accurate documentation and spend visibility.
- Build strong cross-functional relationships and contribute to continuous improvement through process development and standard operating procedures.
What we are looking for:
- Experience in marketing communications, campaign execution or event management within a B2B environment; experience in pharma/biotech or CDMO services is highly beneficial.
- Strong skills in multi-channel campaign execution, event coordination, stakeholder management and content alignment.
- Skilled in data management, reporting and presenting insights; familiarity with PowerBI, Wrike, Salesforce or Marketo is an advantage.
- Excellent communication, organization and project-management abilities, with strong attention to detail and a data-driven mindset.
- Ability to manage multiple projects, vendors and deadlines in a fast-paced environment.
- A collaborative, proactive and adaptable approach, with a commitment to Lonza’s values of Collaboration, Accountability, Excellence, Passion and Integrity.
- Ability to travel up to 20% domestically and internationally to support events and customer engagements.
About Lonza:
At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of. Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.
Senior Marketing Campaigns & Analytics Lead – Hybrid UK in Slough employer: Lonza
At Lonza, we pride ourselves on being an excellent employer, offering a dynamic and inclusive work culture that fosters collaboration and innovation. With opportunities for professional growth and a commitment to ethical practices, our employees enjoy competitive compensation and a variety of benefits tailored to their needs. Located in vibrant cities like Slough, Manchester, or Cambridge, this role allows you to engage in meaningful work while enjoying the flexibility of a hybrid working model.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Campaigns & Analytics Lead – Hybrid UK in Slough
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You should be able to clearly explain your experience and how it aligns with the role. Keep it concise but impactful—think of it as your personal marketing campaign.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Marketing Campaigns & Analytics Lead – Hybrid UK in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your experience in marketing communications and campaign execution, especially in a B2B environment like pharma or biotech.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our values of Collaboration, Accountability, Excellence, Passion, and Integrity.
Showcase Your Data Skills:Since this role involves reporting and analytics, don’t forget to mention your familiarity with tools like PowerBI, Wrike, or Salesforce. Give examples of how you've used data to drive marketing decisions in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Lonza
✨Know Your Campaigns
Before the interview, dive deep into Lonza's recent marketing campaigns. Understand their objectives, target audience, and outcomes. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Analytics Skills
Be prepared to discuss your experience with data management and reporting tools like PowerBI or Marketo. Bring examples of how you've used analytics to drive campaign success in the past, as this role heavily relies on data-driven insights.
✨Demonstrate Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve managed stakeholder expectations to ensure campaign alignment.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities in fast-paced environments. Prepare scenarios where you had to manage multiple projects or events simultaneously, detailing how you prioritised tasks and ensured successful execution.
