At a Glance
- Tasks: Analyse guest behaviour and create insightful reports to enhance visitor experiences.
- Company: Join Longleat, a unique attraction blending history and wildlife.
- Benefits: Enjoy 29 days holiday, free entry, discounts, and flexible working options.
- Other info: Work in a vibrant environment surrounded by nature and historic landscapes.
- Why this job: Shape guest experiences using data and make a real impact.
- Qualifications: Strong analytical skills and experience with data tools like Excel and Power BI.
The predicted salary is between 50000 - 60000 £ per year.
About the role: Are you curious about what makes guests choose, visit, spend and return? We are looking for a Commercial Insights Analyst to help Longleat's Attractions (Longleat, Cheddar Gorge and Shearwater) better understand guest behaviour, visitation patterns and spend, using data to support experience design, commercial optimisation and smarter operational decision-making. This is a new and important role within our Commercial team, providing dedicated insight across admissions, ticketing, pricing, memberships, accommodation, retail, food and beverage, marketing and digital channels. You will help create one clear view of commercial performance and turn complex data into practical recommendations that improve both the guest experience and business performance.
As Commercial Insights Analyst, you will use data to tell the story behind how guests engage with Longleat. You will analyse ticketing, footfall, retail, food and beverage, digital and customer behaviour data to identify trends, opportunities and areas for improvement. You will build clear dashboards, reports and insight packs that help teams understand performance, track guest journeys, improve conversion and make better decisions around pricing, promotions, yield, product development and seasonal activity. Working closely with Commercial, Marketing, Operations and Finance colleagues you will support a fast-paced, guest-focused environment where insight directly shapes the visitor experience.
What you’ll be doing:
- Analyse guest behaviour, visitation patterns, ticketing, footfall, spend, conversion and satisfaction data.
- Build dashboards, reports and insight packs that provide a consistent view of commercial and operational performance.
- Support pricing, promotions, yield management, memberships and product decisions through data-driven insight.
- Identify trends and opportunities across admissions, accommodation, retail, food and beverage, marketing and digital channels.
- Work with operational teams to improve efficiency, guest flow, dwell time and the overall visitor experience.
- Provide insight to support new attraction launches, experience redesigns, seasonal events and commercial growth plans.
- Support segmentation, forecasting, performance modelling and benchmarking activity.
- Help improve data quality, reporting standards and the use of business intelligence tools across the business.
About you: You will be analytical, commercially curious and confident turning data into clear stories that non-technical colleagues can use. You will enjoy working with different teams, asking good questions and using insight to improve both performance and the guest experience. You may already have experience in leisure, hospitality, visitor attractions, retail, ecommerce or another multi-site consumer environment, but most importantly you will bring strong analytical ability, commercial awareness and a practical collaborative approach.
What we’re looking for:
- Experience analysing commercial, customer, sales, pricing, marketing or operational performance data.
- Strong Excel skills and experience using BI or dashboarding tools such as Power BI or Tableau.
- Experience working with large or multi-source datasets, such as ticketing, EPOS, CRM, digital, web analytics or customer data.
- Ability to communicate insight clearly to operational and commercial stakeholders.
- Strong attention to detail and confidence challenging data inconsistencies.
- Commercial curiosity, with the ability to spot trends, risks and opportunities.
- SQL or more advanced data modelling experience would be an advantage.
Why join us? This is an opportunity to shape how Longleat uses data to understand our guests, improve their experience and support future commercial growth. Your insight will help teams make better decisions, from day-to-day trading performance through to new experiences, seasonal events and long-term planning. If you enjoy storytelling with data and want to see your analysis make a real difference in a unique guest-focused environment, we would love to hear from you.
Your contract: You will be employed on a salaried contract working 37.5 hours per week over 5 days, predominantly Monday to Friday.
A little about us: At Longleat we offer a day out like no other, our guests are invited to step into the Thynn family home where they will find the finest example of Elizabethan Architecture. They are also immersed into the wild side, where they can visit over 120 species of animals by car, foot, train, bus, and boat. With a core business welcoming around 1 million guests every year, we are passionate about providing unforgettable experiences that bring family and friends together to create memories that will last a lifetime.
Why join the Longleat team? In this unique work environment, you will be surrounded by historic landscapes and listed buildings, all whilst listening to our lions roar and wolves howl. You will even have the opportunity to visit our adorable Koalas and cheeky meerkats during your lunch break. You will receive attractive benefits that include:
- 29 days holiday inclusive of bank holidays, rising to 31 days at 5 years’ service.
- Unlimited free entry to Longleat for our employees.
- Complimentary tickets to Longleat and Cheddar Gorge and Caves, 18 per annum pro rata.
- 50% off Membership for Friends and Family.
- Discounts on food and beverages and retail merchandise.
- Discounts on VIP Experiences and Accommodation.
- Discretionary bonus scheme.
- Employee Assistance Programme.
- Employer contributory pension scheme.
- Life assurance scheme.
- Perks at work.
- Range of flexible working schemes.
Commercial Insights Analyst in Warminster employer: Longleat Enterprises Ltd
Longleat Estate is an exceptional employer, offering a unique opportunity to work in a stunning natural environment while being part of a team that values engagement, accountability, and continuous improvement. As a Forestry Retail Team Member, you will enjoy attractive benefits such as generous holiday allowances, complimentary tickets, and discounts, all within a supportive culture that prioritises employee well-being and growth. Join us in our mission to provide outstanding customer service and contribute to sustainable forestry practices in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Insights Analyst in Warminster
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Longleat Enterprises Ltd!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Commercial Insights Analyst in Warminster
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Longleat Enterprises Ltd, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Longleat Enterprises Ltd
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Longleat Enterprises Ltd’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
