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- Tasks: Manage CRM operations and optimise marketing strategies using Klaviyo.
- Company: Join a fast-growing fashion marketplace focused on customer retention and personalisation.
- Benefits: Enjoy a competitive salary, hybrid work model, 25 days holiday, and evolving perks.
- Why this job: Shape the future of CRM in a dynamic environment with opportunities for growth.
- Qualifications: 2+ years in CRM/email marketing, strong Klaviyo skills, and an analytical mindset required.
- Other info: We're committed to diversity and inclusivity in our hiring process.
The predicted salary is between 28800 - 48000 £ per year.
CRM Manager – Premium Fashion, Luxury – Online/Digital Platform
Role Overview
We’re looking for a hands-on CRM Marketing Manager to own the execution and optimisation of our lifecycle marketing strategy through Klaviyo. This role is central to enhancing customer retention, personalisation, and LTV. You’ll manage campaigns, flows, and segmentation with precision and creativity and have the opportunity to grow into a leadership position as the business and team expands.
Key Responsibilities
1. Platform Management & Execution
· Manage day-to-day CRM operations in Klaviyo
· Build and optimise lifecycle flows (welcome, abandon, post-purchase, winback)
· Deploy automated and triggered campaigns
· Create and manage customer segments using dynamic content and tags
· Run A/B tests to refine performance
· Coordinate with tech to manage integrations and troubleshoot
2. Campaign Execution
· Own weekly/monthly CRM campaign calendar
· Write or brief copy, assemble assets, and oversee design coordination
· QA and deploy campaigns on time and to spec
3. Data, Reporting & Optimisation
· Track key KPIs (open rates, CTR, revenue per recipient, unsub rates, etc.)
· Maintain dashboards and performance reports
· Recommend improvements based on data insights
· Use learnings to inform content and segmentation strategy
4. Strategic & Cross-Functional Support
· Support the Head of Marketing with broader CRM and retention goals
· Contribute to cross-channel campaigns (e.g. brand launches, seasonal promos)
· Help shape lifecycle planning and segment strategy
· Collaborate on upcoming initiatives in loyalty, referral, and SMS
About You
· Minimum of 2 years professional hands-on CRM/email marketing experience in eCommerce, fashion, or lifestyle
· Deep Klaviyo experience (flows, integrations, liquid tags, segmentation)
· Strong campaign planning and execution skills (can write, brief, or manage creative)
· Analytical mindset—comfortable using data to inform strategy
· Detail-oriented with high QA standards and strong testing habits
· Self-motivated and happy to work independently in a fast-moving environment
· Collaborative and open to feedback; a team player with a proactive mindset
· Bonus: Basic HTML/CSS and an interest in customer behaviour and retention
What We Offer
· Competitive compensation package
· Hybrid work model with flexibility (three days in office)
· The chance to own and shape CRM in a scaling consumer tech business
· 25 days holiday, pension, and evolving employee perks
How to Apply
If you’re excited about shaping the CRM strategy at one of the UK’s fastest-growing fashion marketplaces, we’d love to hear from you.
Please send your CV and a short note on your suitability.
We are an equal opportunity employer. We welcome applicants from all backgrounds and are committed to fostering a diverse and inclusive team.
CRM Manager - Klaviyo Experience - Fashion, Retail, Ecommerce employer: Longes Consulting
Contact Detail:
Longes Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Klaviyo Experience - Fashion, Retail, Ecommerce
✨Tip Number 1
Familiarise yourself with Klaviyo's features and functionalities. Since this role requires deep Klaviyo experience, consider taking online courses or tutorials to enhance your skills in flows, integrations, and segmentation.
✨Tip Number 2
Showcase your analytical mindset by preparing examples of how you've used data to inform your CRM strategies in the past. Be ready to discuss specific KPIs you've tracked and how they influenced your decision-making.
✨Tip Number 3
Network with professionals in the fashion and eCommerce sectors. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the position.
✨Tip Number 4
Prepare to discuss your campaign planning and execution skills in detail. Think of successful campaigns you've managed, the challenges you faced, and how you overcame them, as this will demonstrate your hands-on experience.
We think you need these skills to ace CRM Manager - Klaviyo Experience - Fashion, Retail, Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in CRM and email marketing, particularly with Klaviyo. Use specific examples that demonstrate your skills in campaign management, data analysis, and customer retention strategies.
Craft a Compelling Cover Note: Write a short note that clearly outlines why you are a great fit for the role. Mention your hands-on experience with Klaviyo and how your analytical mindset can contribute to enhancing customer retention and personalisation.
Showcase Your Campaign Successes: In your application, include specific metrics or KPIs from past campaigns you've managed. This could be open rates, CTR, or revenue generated, as these will demonstrate your ability to drive results.
Highlight Collaboration Skills: Since the role involves cross-functional support, mention any experiences where you've successfully collaborated with other teams. This shows that you're a team player and can work well in a fast-paced environment.
How to prepare for a job interview at Longes Consulting
✨Showcase Your Klaviyo Expertise
Make sure to highlight your hands-on experience with Klaviyo during the interview. Be prepared to discuss specific campaigns you've managed, how you optimised lifecycle flows, and any A/B tests you've conducted. This will demonstrate your technical proficiency and understanding of the platform.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come ready to discuss how you've used data to inform your marketing strategies in the past. Bring examples of key performance indicators you've tracked and how those insights led to improvements in campaign performance.
✨Prepare for Creative Collaboration
As the role involves working with creative teams, be ready to talk about your experience in writing briefs or managing creative assets. Share examples of successful campaigns where you collaborated with designers or copywriters to achieve a cohesive vision.
✨Emphasise Your Proactive Mindset
The company values self-motivated individuals who can work independently. Prepare to share instances where you've taken initiative in your previous roles, whether it was launching a new campaign or suggesting improvements based on customer feedback.