At a Glance
- Tasks: Manage CRM operations and optimise marketing strategies using Klaviyo.
- Company: Join a fast-growing fashion marketplace focused on customer retention and personalisation.
- Benefits: Enjoy a competitive salary, hybrid work model, 25 days holiday, and evolving perks.
- Other info: We're committed to diversity and inclusivity in our hiring process.
- Why this job: Shape the future of CRM in a dynamic environment with opportunities for growth.
- Qualifications: 2+ years in CRM/email marketing, strong Klaviyo skills, and an analytical mindset required.
The predicted salary is between 28800 - 48000 £ per year.
CRM Manager - Premium Fashion, Luxury - Online/Digital Platform
Role Overview
We’re looking for a hands-on CRM Marketing Manager to own the execution and optimisation of our lifecycle marketing strategy through Klaviyo. This role is central to enhancing customer retention, personalisation, and LTV. You’ll manage campaigns, flows, and segmentation with precision and creativity and have the opportunity to grow into a leadership position as the business and team expands.
Key Responsibilities
1. Platform Management & Execution
· Manage day-to-day CRM operations in Klaviyo
· Build and optimise lifecycle flows (welcome, abandon, post-purchase, winback)
· Deploy automated and triggered campaigns
· Create and manage customer segments using dynamic content and tags
· Run A/B tests to refine performance
· Coordinate with tech to manage integrations and troubleshoot
2. Campaign Execution
· Own weekly/monthly CRM campaign calendar
· Write or brief copy, assemble assets, and oversee design coordination
· QA and deploy campaigns on time and to spec
3. Data, Reporting & Optimisation
· Track key KPIs (open rates, CTR, revenue per recipient, unsub rates, etc.)
· Maintain dashboards and performance reports
· Recommend improvements based on data insights
· Use learnings to inform content and segmentation strategy
4. Strategic & Cross-Functional Support
· Support the Head of Marketing with broader CRM and retention goals
· Contribute to cross-channel campaigns (e.g. brand launches, seasonal promos)
· Help shape lifecycle planning and segment strategy
· Collaborate on upcoming initiatives in loyalty, referral, and SMS
About You
· Minimum of 2 years professional hands-on CRM/email marketing experience in eCommerce, fashion, or lifestyle
· Deep Klaviyo experience (flows, integrations, liquid tags, segmentation)
· Strong campaign planning and execution skills (can write, brief, or manage creative)
· Analytical mindset—comfortable using data to inform strategy
· Detail-oriented with high QA standards and strong testing habits
· Self-motivated and happy to work independently in a fast-moving environment
· Collaborative and open to feedback; a team player with a proactive mindset
· Bonus: Basic HTML/CSS and an interest in customer behaviour and retention
What We Offer
· Competitive compensation package
· Hybrid work model with flexibility (three days in office)
· The chance to own and shape CRM in a scaling consumer tech business
· 25 days holiday, pension, and evolving employee perks
How to Apply
If you’re excited about shaping the CRM strategy at one of the UK’s fastest-growing fashion marketplaces, we’d love to hear from you.
Please send your CV and a short note on your suitability.
We are an equal opportunity employer. We welcome applicants from all backgrounds and are committed to fostering a diverse and inclusive team.
CRM Manager - Klaviyo Experience - Fashion, Retail, Ecommerce in London employer: Longes Consulting
Join a dynamic and innovative team at one of the UK's fastest-growing fashion marketplaces, where you will have the opportunity to take ownership of the CRM strategy and make a significant impact on customer retention and engagement. With a hybrid work model that promotes flexibility, a competitive compensation package, and a commitment to employee growth and inclusivity, this role offers a rewarding environment for those looking to advance their careers in a vibrant industry. Embrace the chance to collaborate with creative minds and shape the future of CRM in a scaling consumer tech business.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager - Klaviyo Experience - Fashion, Retail, Ecommerce in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Longes Consulting are looking for when hiring for a CRM Manager - Klaviyo Experience - Fashion, Retail, Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Longes Consulting for the CRM Manager - Klaviyo Experience - Fashion, Retail, Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Longes Consulting as a CRM Manager - Klaviyo Experience - Fashion, Retail, Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Longes Consulting’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRM Manager - Klaviyo Experience - Fashion, Retail, Ecommerce.
We think you need these skills to ace CRM Manager - Klaviyo Experience - Fashion, Retail, Ecommerce in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Longes Consulting, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Longes Consulting's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Longes Consulting. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Longes Consulting
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Longes Consulting uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Longes Consulting. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
