At a Glance
- Tasks: Lead a luxury store, inspire your team, and deliver exceptional customer experiences.
- Company: Join Longchamp, a prestigious brand known for its craftsmanship and Parisian design.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Embrace diversity and innovation in a dynamic retail environment.
- Why this job: Be a part of a renowned brand and shape the future of luxury retail.
- Qualifications: 5+ years in luxury retail with leadership experience and strong commercial skills.
The predicted salary is between 45000 - 60000 £ per year.
Location: Central London
Reports To: Retail Manager
Company Overview
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
Store Managers are ambassadors of the Longchamp brand. They are entrusted with overseeing the day-to-day operations of the boutique, driving commercial results, managing high-performing teams, and delivering a refined and luxurious client experience in line with Longchamp's heritage and values.
Values & Culture
- Elegance – Providing a refined and polished customer experience
- Authenticity – Acting with honesty and professionalism
- Creativity – Encouraging innovation and fresh thinking
- Quality – Striving for excellence in service and product
- Sustainability – Committing to thoughtful, responsible business practices
As a Store Manager, you are expected to foster a culture of performance, inclusivity, client-centricity, and continuous growth within your boutique.
Job Purpose
To lead and manage the store to commercial success by inspiring and developing a high-performing team, ensuring operational excellence, and delivering a world-class customer experience aligned with Longchamp's brand identity and luxury service standards.
Key Responsibilities
- Team Leadership & Development
- Recruit, onboard, train, and retain top talent aligned with Longchamp values
- Conduct regular performance reviews and coaching sessions
- Foster an engaging, supportive, and goal-driven team culture
- Manage team scheduling and delegation to optimize boutique coverage
- Client Experience & CRM
- Champion a customer-first mindset, ensuring an exceptional service journey
- Build, manage, and grow a VIP client base through clientelling initiatives
- Drive CRM targets including client data capture, reactivation, and loyalty
- Resolve complex customer issues with diplomacy and professionalism
- Sales & Commercial Strategy
- Develop and execute sales plans to meet or exceed store targets
- Monitor KPIs daily, analyse trends, and take corrective action as needed
- Partner with local management on forecasts, opportunities, and challenges
- Leverage morning briefs to update the team on current performance and action plan
- Operations & Compliance
- Ensure compliance with operational, HR, security, and loss prevention policies
- Manage store budgets, payroll, and controllable expenses
- Oversee stock management, deliveries, inventory accuracy, and shrinkage
- Lead store audits and ensure all operational procedures are properly followed
- Visual Merchandising & Brand Standards
- Ensure consistent application of visual merchandising guidelines
- Maintain a pristine and luxury retail environment
- Coordinate seasonal VM moves
- Uphold the highest standards of store presentation
Skills & Qualifications
- 5+ years of progressive experience in luxury or premium retail, including at least 2 years in store leadership
- Proven ability to lead and inspire teams to exceed sales and service goals
- Strong commercial and operational acumen
- Proficiency in CRM systems, POS, and retail management tools
- Excellent interpersonal, analytical, and problem-solving skills
- Fluent in English (additional languages a plus)
- Proficient in Microsoft Office (Excel, Word, Outlook)
Person Specification
- Visionary and empowering leader who leads by example
- Strong sense of ownership, accountability, and integrity
- Client-focused with a refined and polished presence
- Adaptable, composed, and able to manage change effectively
- Strategic thinker with attention to detail and strong execution skills
- Energetic, collaborative, and performance-driven
Key Performance Indicators (KPIs)
- Boutique sales revenue and profitability
- Average Transaction Value (ATV) and Units per Transaction (UPT)
- Client retention, CRM growth, and VIP sales contribution
- Staff turnover, development, and engagement scores
- Visual compliance and marketing execution
- Stock accuracy and shrink reduction
- Operational audit scores and loss prevention compliance
- Mystery shopper scores and client satisfaction (NPS)
Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. With a global presence, Longchamp promotes a culture that values authenticity and individuality, committing to equal employment opportunities for all employees. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.
Store Manager in London employer: Longchamp
Longchamp is an exceptional employer that champions a culture of elegance, authenticity, and creativity, making it a prime choice for those seeking a rewarding career in luxury retail. Located in the vibrant heart of Central London, employees benefit from a dynamic work environment that prioritises inclusivity and personal growth, alongside opportunities to lead high-performing teams and deliver unparalleled client experiences. With a commitment to sustainability and excellence, Longchamp not only values its employees but also empowers them to thrive within a globally renowned brand.
StudySmarter Expert Advice🤫
We think this is how you could land Store Manager in London
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Longchamp, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Longchamp!
We think you need these skills to ace Store Manager in London
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Longchamp, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Longchamp and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Longchamp that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Longchamp
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
