Job Description Title: Senior Sales Associate - Flagship Regent St Reports To: Store Manager Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal. As a Senior Sales Associate, you are a key player on the boutique team—combining deep product knowledge, exceptional client service, and leadership presence to support both customer experience and team performance. Creativity – Encouraging innovation and fresh thinking Quality – Striving for excellence in service and product Senior Sales Associates lead by example and contribute to a culture of respect, team collaboration, and elevated service. To serve as a role model on the sales floor by delivering exceptional client service, meeting and exceeding personal sales goals, and supporting junior staff with day-to-day selling and service standards. The Senior Sales Associate acts as a product expert and clienteling ambassador, helping to drive performance and uphold Longchamp’s luxury values. Client Service & Sales Leadership Deliver world-class service to each client, providing tailored styling advice and storytelling around Longchamp’s heritage and product craftsmanship Actively drive personal sales and assist others in achieving team goals Support CRM initiatives by cultivating long-term relationships and managing follow-ups Serve as a coach and mentor for junior Sales Associates during floor operations Provide peer-to-peer training on product knowledge and selling techniques Help reinforce service protocols and team standards, particularly during peak periods Product & Brand Expertise Maintain deep, up-to-date knowledge of collections, materials, and product care Share feedback on product performance and customer preferences with leadership Support store operations including stock handling, delivery processing, and replenishment Maintain floor presentation and cleanliness throughout the shift Ready-to-Wear Ambassador Requirements: Proven success in developing a portfolio of VIC clients, building trusted relationships that drive loyalty, repeat business and long-term client value. Commercially driven and results-oriented, with a talent for converting styling opportunities into complete wardrobe solutions while achieving ambitious sales and clienteling KPIs. 2–3 years of experience in premium or luxury retail, preferably in a leadership or mentorship role ~ Strong customer service and sales acumen ~ POS and inventory system proficiency ~ Fluent in English; other languages a plus Demonstrates a polished and elegant appearance in line with brand standards Reliable, proactive, and performance-driven Open to feedback, coaching, and personal development Available to work flexible hours, including weekends and holidays Key Performance Indicators (KPIs) Personal sales target achievement Units per Transaction (UPT) and Average Transaction Value (ATV) CRM data capture, client retention, and reactivation Team support contribution (e.g. mentoring, shift leadership) Competitive salary · Monthly and annual performance bonuses · Enhanced pension contribution · Generous holiday allowance after qualifying period · Private health cover after qualifying period · Enhanced Maternity, Paternity and adoption pay · Staff discount Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.
