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- Tasks: Lead a dynamic team in delivering exceptional luxury service and driving sales performance.
- Company: Join Longchamp, a prestigious luxury brand with a rich heritage and global presence.
- Benefits: Enjoy competitive salary, bonuses, generous holidays, and private health cover.
- Other info: Embrace diversity and grow in a supportive, inclusive workplace.
- Why this job: Be part of a creative environment where your leadership can shine and make an impact.
- Qualifications: 3-5 years in luxury retail with strong leadership and coaching skills.
The predicted salary is between 30000 - 40000 £ per year.
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
As a key member of the boutique leadership team, the Deputy Store Manager plays a vital role in supporting the Store Manager to lead business operations, deliver exceptional service, and drive team development. This position helps to maintain Longchamp’s standards of excellence across all areas of boutique performance.
- Elegance – Providing a refined and polished customer experience
- Creativity – Encouraging innovation and fresh thinking
- Quality – Striving for excellence in service and product
The Deputy Store Manager supports a culture of integrity, performance, and team collaboration, ensuring that every customer experience reflects Longchamp’s luxury heritage.
To support the Store Manager in all aspects of boutique management—including sales performance, team leadership, operations, and client engagement—while acting as a role model of Longchamp’s values and standards. The Deputy Store Manager leads day-to-day floor operations and ensures smooth, efficient, and client-centred service.
- Lead and motivate the sales team during daily operations
- Support recruitment, onboarding, and training of team members
- Conduct daily briefings, performance coaching, and mentorship
- Act as the Store Manager in their absence, ensuring leadership continuity
- Maintain the highest standard of personalized luxury service
- Encourage and monitor CRM engagement, including new client capture and VIP retention
- Resolve elevated client concerns with professionalism and brand alignment
- Coach staff on building long-term customer relationships through exceptional service
Sales & Commercial Objectives
- Support the achievement of daily, weekly, and monthly sales goals
- Identify commercial opportunities on the sales floor and in client behaviour
- Ensure full engagement in store campaigns and product launches
- Oversee stock management, deliveries, and transfers
- Ensure store opening, closing, and cash-handling procedures are executed properly
- Assist with workforce planning and administrative tasks as delegated
Visual Merchandising & Brand Representation
- Collaborate with VM team to execute floor set changes and in-store animations
- Maintain a premium environment reflective of the brand’s aesthetic
- Support the integration of marketing and visual initiatives into the store experience
Requirements
- 3–5 years of experience in luxury or premium retail
- At least 1–2 years in a supervisory or assistant management role
- Strong leadership and coaching skills
- Proficiency in sales reporting, CRM, and inventory systems
- Fluent in English; other languages a plus
- Proficient in MS Office and retail POS platforms
- Flexible and willing to work evenings, weekends, and holidays as needed
Key Performance Indicators (KPIs)
- Achievement of store and individual sales targets
- Client retention, CRM capture rates, and VIP contribution
- Staff training completion and performance progression
- Inventory accuracy, stock loss, and shrink prevention
- Compliance with visual standards and store audits
Benefits
- Competitive salary
- Monthly and annual performance bonuses
- Enhanced pension contribution
- Generous holiday allowance after qualifying period
- Private health cover after qualifying period
- Enhanced Maternity, Paternity and adoption pay
- Staff discount
Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.
Retail Deputy Store Manager in London employer: Longchamp
Contact Detail:
Longchamp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Deputy Store Manager in London
✨Tip Number 1
Get to know the brand inside out! Familiarise yourself with Longchamp's history, products, and values. This will not only help you stand out in interviews but also show your genuine interest in the role.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. They can provide insider tips and might even refer you for the position, giving you a leg up in the application process.
✨Tip Number 3
Prepare for situational questions! Think about how you would handle various scenarios related to team leadership and customer service. Practising your responses will help you feel more confident during the interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Longchamp family.
We think you need these skills to ace Retail Deputy Store Manager in London
Some tips for your application 🫡
Show Your Passion for Luxury: When writing your application, let your love for luxury retail shine through! Share specific examples of how you've delivered exceptional service in the past and why you’re excited about the opportunity to work with a brand like Longchamp.
Highlight Your Leadership Skills: As a Deputy Store Manager, you'll be leading a team, so make sure to showcase your leadership experience. Talk about times when you've motivated a team or handled challenges effectively, and how that aligns with Longchamp’s values.
Be Detail-Oriented: Attention to detail is key in luxury retail. Ensure your application is free from typos and clearly structured. This reflects your commitment to quality and professionalism, which are essential in maintaining Longchamp’s standards.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re proactive and genuinely interested in joining our team at Longchamp.
How to prepare for a job interview at Longchamp
✨Know the Brand Inside Out
Before your interview, dive deep into Longchamp's history, values, and product lines. Familiarise yourself with their iconic items like the Le Pliage® and understand what sets them apart in the luxury market. This knowledge will not only impress your interviewers but also show your genuine interest in the brand.
✨Showcase Your Leadership Skills
As a Deputy Store Manager, you'll need to demonstrate strong leadership abilities. Prepare examples from your past experiences where you've successfully led a team, resolved conflicts, or motivated staff. Highlight how you can foster a culture of collaboration and excellence, aligning with Longchamp’s values.
✨Prepare for Client-Centric Scenarios
Expect questions about handling elevated client concerns and delivering exceptional service. Think of specific instances where you've gone above and beyond for a customer. This will showcase your commitment to maintaining Longchamp’s high standards of personalized luxury service.
✨Engage with Sales and Performance Metrics
Be ready to discuss your experience with sales reporting, CRM systems, and inventory management. Bring examples of how you've achieved sales targets or improved client retention rates in previous roles. This will demonstrate your analytical skills and ability to drive commercial success in the boutique.