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- Tasks: Lead a dynamic team and ensure exceptional customer experiences in a luxury retail environment.
- Company: Join Longchamp, a prestigious luxury brand with a rich Parisian heritage.
- Benefits: Enjoy competitive salary, bonuses, generous holidays, and private health cover.
- Why this job: Be part of a creative team that values elegance, authenticity, and sustainability.
- Qualifications: 3-5 years in luxury retail and strong leadership skills required.
- Other info: Flexible hours and opportunities for personal and professional growth.
The predicted salary is between 30000 - 40000 £ per year.
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
As a key member of the boutique leadership team, the Deputy Store Manager plays a vital role in supporting the Store Manager to lead business operations, deliver exceptional service, and drive team development. This position helps to maintain Longchamp’s standards of excellence across all areas of boutique performance.
Values & Culture
Longchamp embraces five core values:
- Elegance – Providing a refined and polished customer experience
- Authenticity – Acting with honesty and professionalism
- Creativity – Encouraging innovation and fresh thinking
- Quality – Striving for excellence in service and product
- Sustainability – Committing to thoughtful, responsible business practices
The Deputy Store Manager supports a culture of integrity, performance, and team collaboration, ensuring that every customer experience reflects Longchamp’s luxury heritage.
Job Purpose
To support the Store Manager in all aspects of boutique management—including sales performance, team leadership, operations, and client engagement—while acting as a role model of Longchamp’s values and standards. The Deputy Store Manager leads day-to-day floor operations and ensures smooth, efficient, and client-centred service.
Key Responsibilities
- Team Leadership & Development
- Lead and motivate the sales team during daily operations
- Support recruitment, onboarding, and training of team members
- Conduct daily briefings, performance coaching, and mentorship
- Create a motivating environment focused on team growth and development
- Act as the Store Manager in their absence, ensuring leadership continuity
- Maintain the highest standard of personalized luxury service
- Encourage and monitor CRM engagement, including new client capture and VIP retention
- Resolve elevated client concerns with professionalism and brand alignment
- Coach staff on building long-term customer relationships through exceptional service
- Support the achievement of daily, weekly, and monthly sales goals
- Monitor individual and team KPIs; drive improvement through action plans
- Identify commercial opportunities on the sales floor and in client behaviour
- Ensure full engagement in store campaigns and product launches
- Oversee stock management, deliveries, and transfers
- Ensure store opening, closing, and cash-handling procedures are executed properly
- Uphold loss prevention protocols and ensure audit compliance
- Assist with workforce planning and administrative tasks as delegated
- Ensure consistent adherence to visual merchandising guidelines
- Collaborate with VM team to execute floor set changes and in-store animations
- Maintain a premium environment reflective of the brand’s aesthetic
- Support the integration of marketing and visual initiatives into the store experience
Skills & Qualifications
- 3–5 years of experience in luxury or premium retail
- At least 1–2 years in a supervisory or assistant management role
- Strong leadership and coaching skills
- Proficiency in sales reporting, CRM, and inventory systems
- Excellent communication and interpersonal abilities
- Fluent in English; other languages a plus
- Proficient in MS Office and retail POS platforms
Person Specification
- Professional and refined presence with a client-first mindset
- Solution-focused, adaptable, and calm under pressure
- Motivated by results and team success
- Leads by example with integrity and consistency
- Flexible and willing to work evenings, weekends, and holidays as needed
Key Performance Indicators (KPIs)
- Achievement of store and individual sales targets
- Client retention, CRM capture rates, and VIP contribution
- Mystery shopper results and client feedback scores
- Staff training completion and performance progression
- Inventory accuracy, stock loss, and shrink prevention
- Compliance with visual standards and store audits
- Floor efficiency and productivity (coverage, conversion, ATV, UPT)
Benefits
- Competitive salary
- Monthly and annual performance bonuses
- Enhanced pension contribution
- Generous holiday allowance after qualifying period
- Private health cover after qualifying period
- Enhanced Maternity, Paternity and adoption pay
- Staff discount
Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. With a global presence, Longchamp promotes a culture that values authenticity and individuality, committing to equal employment opportunities for all employees. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.
Deputy Store Manager in London employer: Longchamp
Contact Detail:
Longchamp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Deputy Store Manager in London
✨Tip Number 1
Get to know the company inside out! Research Longchamp's history, values, and products. This way, when you walk into that interview, you can show off your knowledge and passion for the brand.
✨Tip Number 2
Practice makes perfect! Role-play common interview questions with a friend or in front of the mirror. This will help you articulate your experience and how it aligns with the Deputy Store Manager role.
✨Tip Number 3
Dress to impress! Since you're aiming for a luxury brand, make sure your outfit reflects that elegance and professionalism. First impressions matter, so show them you understand their aesthetic.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the position. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Deputy Store Manager in London
Some tips for your application 🫡
Show Your Passion for Luxury: When writing your application, let your love for luxury retail shine through! Share specific experiences that highlight your enthusiasm for high-quality products and exceptional customer service. We want to see how you embody Longchamp's values in your previous roles.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Deputy Store Manager position. Highlight relevant experience in team leadership and client engagement, and don’t forget to mention any achievements that align with Longchamp’s commitment to quality and elegance. We’re looking for a perfect fit!
Be Authentic and Professional: Authenticity is key! Be yourself while maintaining a professional tone in your application. Use clear and concise language, and ensure your personality comes through. We appreciate candidates who can communicate effectively and represent our brand with integrity.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. This way, your application will be reviewed promptly, and you’ll be one step closer to joining our amazing team at Longchamp. Don’t miss out on this opportunity!
How to prepare for a job interview at Longchamp
✨Know the Brand Inside Out
Before your interview, dive deep into Longchamp's history, values, and product lines. Understanding their commitment to elegance, authenticity, and sustainability will help you align your answers with their brand ethos.
✨Showcase Your Leadership Skills
As a Deputy Store Manager, you'll need to demonstrate strong leadership abilities. Prepare examples of how you've motivated teams, handled conflicts, or improved performance in previous roles. Be ready to discuss your coaching style and how you foster team development.
✨Client-Centric Mindset
Longchamp values exceptional customer service, so be prepared to share experiences where you went above and beyond for clients. Think about how you can contribute to building long-term relationships and enhancing the client experience in the boutique.
✨Prepare for Scenario Questions
Expect situational questions that assess your problem-solving skills and ability to handle pressure. Practice responses to scenarios like managing stock discrepancies or resolving client complaints, ensuring you highlight your solution-focused approach.