Deputy Retail Store Manager in London

Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.

As a key member of the boutique leadership team, the Deputy Store Manager plays a vital role in supporting the Store Manager to lead business operations, deliver exceptional service, and drive team development. This position helps to maintain Longchamp’s standards of excellence across all areas of boutique performance.

• Elegance – Providing a refined and polished customer experience
• Creativity – Encouraging innovation and fresh thinking
• Quality – Striving for excellence in service and product

The Deputy Store Manager supports a culture of integrity, performance, and team collaboration, ensuring that every customer experience reflects Longchamp’s luxury heritage.

To support the Store Manager in all aspects of boutique management—including sales performance, team leadership, operations, and client engagement—while acting as a role model of Longchamp’s values and standards. The Deputy Store Manager leads day-to-day floor operations and ensures smooth, efficient, and client-centred service.

• Lead and motivate the sales team during daily operations
• Support recruitment, onboarding, and training of team members
• Conduct daily briefings, performance coaching, and mentorship
• Act as the Store Manager in their absence, ensuring leadership continuity
• Maintain the highest standard of personalized luxury service
• Encourage and monitor CRM engagement, including new client capture and VIP retention
• Resolve elevated client concerns with professionalism and brand alignment
• Coach staff on building long-term customer relationships through exceptional service

Sales & Commercial Objectives

• Support the achievement of daily, weekly, and monthly sales goals
• Identify commercial opportunities on the sales floor and in client behaviour
• Ensure full engagement in store campaigns and product launches
• Oversee stock management, deliveries, and transfers
• Ensure store opening, closing, and cash-handling procedures are executed properly
• Assist with workforce planning and administrative tasks as delegated

Visual Merchandising & Brand Representation

• Collaborate with VM team to execute floor set changes and in-store animations
• Maintain a premium environment reflective of the brand’s aesthetic
• Support the integration of marketing and visual initiatives into the store experience

Requirements:

• 3–5 years of experience in luxury or premium retail
• At least 1–2 years in a supervisory or assistant management role
• Strong leadership and coaching skills
• Proficiency in sales reporting, CRM, and inventory systems
• Fluent in English; other languages a plus
• Proficient in MS Office and retail POS platforms
• Flexible and willing to work evenings, weekends, and holidays as needed

Key Performance Indicators (KPIs)

• Achievement of store and individual sales targets
• Client retention, CRM capture rates, and VIP contribution
• Staff training completion and performance progression
• Inventory accuracy, stock loss, and shrink prevention
• Compliance with visual standards and store audits

Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.