At a Glance
- Tasks: Lead creative direction and content strategy for a groundbreaking wellness hotel and private members club.
- Company: Join Long Lane, a unique wellness destination in West Sussex, redefining health and performance.
- Benefits: Hybrid work model, dynamic team environment, and the chance to shape a cultural brand.
- Other info: Fast-paced, pre-opening environment with opportunities for creativity and leadership.
- Why this job: Be at the forefront of a revolutionary project that transforms lives and builds better futures.
- Qualifications: Proven social media growth, strong aesthetic sense, and experience in community-building.
The predicted salary is between 60000 - 80000 € per year.
Long Lane is building something the UK has never seen before. A 53-acre estate in West Sussex. A Grade II listed manor house, 20 bedrooms, forest cabins, a precision nutrition restaurant, diagnostics lab, and performance gym, all designed around one idea: what happens when you remove everything that numbs you and replace it with everything that sharpens you.
We're a wellness hotel and private members club opening soon in Midhurst, West Sussex. It's for people who take their health, performance, and time seriously. Our members don't come here to escape their lives. They come here to build better ones. And we're assembling a small, exceptional team to bring it to life.
If you want to work somewhere with a clear vision, a genuine culture, and the kind of opening story that only happens once, this is it.
The Brands You'll Lead:
- Long Lane — Wellness hotel and private members club (Midhurst, West Sussex)
- Harrison Hide — Personal brand, founder journey, 200K+ audience across platforms
- Louie Blake — Personal brand, founder journey, 80K+ audience across platforms
What You'll Do:
- Creative & Brand Direction
- Own the creative identity across brands; visual tone, editorial voice, storytelling framework
- Lead content ideation for every major milestone: membership launches, brand activations, partnerships, opening
- Direct multi-platform execution across Instagram, TikTok, YouTube, LinkedIn, and email
- Content Strategy & Production
- Oversee the full production lifecycle from shoot concept to publishing
- Build and manage a content calendar that balances real-time founder storytelling with long-form brand worldbuilding
- Run performance analysis and translate it into smarter creative decisions, not just better numbers
- Launch & Activation Management
- Lead the content strategy for Long Lane's opening
- Build campaign funnels, teaser arcs, and asset plans for key brand moments
- Manage partnerships from creative brief to final delivery; events, brand collaborators, press
- Team Leadership
- Build and lead a lean, high-output content team (videographers, editors, social managers)
- Brief, direct, and develop talent who can execute at a cinematic standard
What We're Looking For:
- Proven growth across Instagram, TikTok, and YouTube; with specific results you can point to
- Experience building personal brands and founder-led narratives, not just brand accounts
- Strong aesthetic sensibility; you know the difference between content that performs and content that builds a world
- Analytical enough to read what's working; creative enough not to be ruled by it
- Experience with community-building: newsletters, memberships, live events
- Comfortable in a fast-moving pre-opening environment where the strategy is still being written
What This Isn't:
This isn't a scheduling role. It isn't reactive posting and monthly reports. We're building a cultural brand from the ground up and the person in this seat will shape how the world first understands what Long Lane is.
If you've only worked in established brand teams, this probably isn't for you. If you've helped build something from nothing and have the content to prove it, we want to hear from you. No freelancers or agencies.
Head of Social Media in London employer: Long Lane
Long Lane is an exceptional employer, offering a unique opportunity to be part of a pioneering wellness hotel and private members club in the stunning surroundings of West Sussex. With a strong focus on employee growth, a vibrant work culture, and the chance to shape a brand from the ground up, we provide a fulfilling environment for those passionate about health and performance. Join us in creating a transformative experience for our members while enjoying the benefits of a hybrid working model and a collaborative team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media in London
✨Tip Number 1
Get your networking game on! Connect with people in the wellness and social media space. Attend events, join online communities, and don’t be shy to slide into DMs. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media. Include case studies of successful campaigns you've led, especially those that showcase growth and community engagement. This will make you stand out when you apply through our website.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Long Lane, and express your interest. A well-crafted message can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on trends! Follow industry leaders and keep an eye on emerging social media strategies. Being knowledgeable about the latest trends will not only help you in interviews but also show that you're passionate about the field.
We think you need these skills to ace Head of Social Media in London
Some tips for your application 🫡
Show Your Creative Side:When you’re applying for the Head of Social Media role, let your creativity shine through in your written application. Use engaging language and showcase your unique voice to reflect the brand's identity. Remember, we’re looking for someone who can tell a story, so make sure your application tells yours!
Highlight Your Achievements:Don’t just list your past roles; highlight specific achievements that demonstrate your growth on platforms like Instagram, TikTok, and YouTube. We want to see the numbers and results that back up your experience. Show us how you've built personal brands and what impact you've made!
Tailor Your Application:Make sure to tailor your application to Long Lane’s vision and values. Research our wellness hotel concept and align your skills and experiences with what we’re building. This shows us you’re genuinely interested and understand what we’re all about!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re proactive and keen to be part of our exceptional team!
How to prepare for a job interview at Long Lane
✨Know the Brand Inside Out
Before your interview, dive deep into Long Lane's vision and values. Understand their unique approach to wellness and how they differentiate themselves in the market. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Creative Portfolio
Prepare a portfolio that highlights your previous work in social media, especially any personal brands or founder-led narratives you've developed. Be ready to discuss specific campaigns, the strategies behind them, and the results achieved. This will demonstrate your capability to lead content ideation and execution.
✨Be Ready for Analytical Discussions
Since the role requires performance analysis, brush up on how to interpret social media metrics. Be prepared to discuss how you've used data to inform creative decisions in the past. This shows that you're not just creative but also strategic in your approach.
✨Emphasise Team Leadership Skills
Highlight your experience in building and leading teams, especially in fast-paced environments. Share examples of how you've briefed and developed talent to achieve high-quality outputs. This will reassure them that you can manage a lean, high-output content team effectively.
