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- Tasks: Lead sales and marketing strategies for EMEA, driving revenue and creative campaigns.
- Company: Join Lonely Planet, the iconic guidebook publisher with over 50 years of travel expertise.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a passionate team shaping travel experiences and making an impact in the industry.
- Qualifications: 10 years in senior sales & marketing roles, preferably in publishing, with strong industry connections.
- Other info: Ideal for those who thrive in high-performance cultures and love travel.
The predicted salary is between 43200 - 72000 £ per year.
Lonely Planet, the world’s leading guidebook publisher, is looking for a Director of Sales & Marketing to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our huge range of export markets.
We’re looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing best-in-class travel content.
- Set and deliver annual targets and longer-term sales and marketing strategy in both UK and export markets
- Build strong, professional relationships with key retail, distribution partners and customers
- Actively manage our 3rd party distributor relationships across the UK and EMEA
- Manage a small team of internal sales managers and an external contracted sales force
- Regularly manage partner performance against agreed objectives with timely reviews
- Partner with and work alongside Lonely Planet’s internal marketing team to drive compelling trade marketing initiatives that drive revenue and deliver a ROI
- Via new or existing contacts drive special sales opportunities from the depth of the Lonely Planet backlist
- Careful data management to ensure orders are being met and returns minimised
- Deliver market intelligence and trend information to our publishing team to drive product development and new title creation
Requirements:
- 10 years in a senior sales & marketing role within the publishing industry, preferably with experience in the UK or EMEA
- Deep understanding of book retail - both physical and online
- Direct experience with the creation and delivery of marketing campaigns
- Confident public speaker who can persuasively express the opportunity and develop a narrative using data
- At your best in a high performance culture
- Both analytical and creative
- Passionate about travel and travel publishing
Contact Detail:
Lonely Planet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Director (EMEA)
✨Tip Number 1
Network actively within the publishing industry, especially focusing on EMEA connections. Attend industry events, webinars, and conferences to meet key players and establish relationships that could lead to opportunities at Lonely Planet.
✨Tip Number 2
Familiarise yourself with Lonely Planet's current marketing strategies and sales performance. Understanding their approach will allow you to propose innovative ideas that align with their goals during any discussions or interviews.
✨Tip Number 3
Prepare to showcase your experience in managing teams and driving sales growth. Be ready to discuss specific examples of how you've successfully led marketing campaigns and built strong partnerships in previous roles.
✨Tip Number 4
Stay updated on market trends in travel publishing and be prepared to share insights during your conversations. Demonstrating your knowledge of the industry will show your passion and commitment to the role.
We think you need these skills to ace Sales and Marketing Director (EMEA)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in sales and marketing within the publishing industry. Focus on your achievements, particularly those related to revenue growth and successful marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how your background aligns with Lonely Planet's mission. Mention specific strategies you would implement to drive growth in the EMEA region.
Showcase Your Network: Emphasise your connections within the book industry. Provide examples of how you've leveraged these relationships to create opportunities or drive sales in previous roles.
Demonstrate Analytical Skills: Include examples of how you've used data to inform marketing strategies or sales decisions. Highlight any experience you have with market intelligence and trend analysis relevant to the publishing sector.
How to prepare for a job interview at Lonely Planet
✨Showcase Your Industry Connections
As a Sales and Marketing Director, your network is crucial. Be prepared to discuss your existing relationships within the book industry and how you can leverage them to benefit Lonely Planet. Highlight specific examples of how you've opened doors or built networks in previous roles.
✨Demonstrate Your Strategic Thinking
This role requires setting growth strategies and hitting revenue targets. Come equipped with ideas on how you would approach these challenges. Discuss past experiences where you've successfully implemented marketing campaigns or sales strategies that led to measurable growth.
✨Prepare for Data-Driven Discussions
Lonely Planet values analytical skills alongside creativity. Be ready to talk about how you've used data to inform your decisions in previous roles. Bring examples of how market intelligence has influenced your strategies and led to successful outcomes.
✨Exhibit Your Passion for Travel Publishing
Your enthusiasm for travel and publishing should shine through during the interview. Share personal stories or experiences that reflect your passion for the industry. This will help convey your genuine interest in the role and the company’s mission.
