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- Tasks: Lead sales and marketing strategies for EMEA, driving revenue and creative campaigns.
- Company: Join Lonely Planet, a renowned guidebook publisher with over 50 years of travel expertise.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a passionate team shaping the future of travel publishing and making an impact.
- Qualifications: 10 years in senior sales & marketing roles, preferably in publishing, with strong industry connections.
- Other info: Ideal for those who thrive in high-performance cultures and love travel.
The predicted salary is between 43200 - 72000 £ per year.
Lonely Planet, the world’s leading guidebook publisher, is looking for a Director of Sales & Marketing to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our huge range of export markets.
We’re looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing best-in-class travel content.
- Set and deliver annual targets and longer-term sales and marketing strategy in both UK and export markets
- Build strong, professional relationships with key retail, distribution partners and customers
- Actively manage our 3rd party distributor relationships across the UK and EMEA
- Manage a small team of internal sales managers and an external contracted sales force
- Regularly manage partner performance against agreed objectives with timely reviews
- Partner with and work alongside Lonely Planet’s internal marketing team to drive compelling trade marketing initiatives that drive revenue and deliver a ROI
- Via new or existing contacts drive special sales opportunities from the depth of the Lonely Planet backlist
- Careful data management to ensure orders are being met and returns minimised
- Deliver market intelligence and trend information to our publishing team to drive product development and new title creation
Requirements:
- 10 years in a senior sales & marketing role within the publishing industry, preferably with experience in the UK or EMEA
- Deep understanding of book retail - both physical and online
- Direct experience with the creation and delivery of marketing campaigns
- Confident public speaker who can persuasively express the opportunity and develop a narrative using data
- At your best in a high performance culture
- Both analytical and creative
- Passionate about travel and travel publishing
Sales and Marketing Director (EMEA) employer: Lonely Planet
Contact Detail:
Lonely Planet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Director (EMEA)
✨Tip Number 1
Network actively within the publishing industry, especially focusing on EMEA connections. Attend industry events, webinars, and conferences to meet key players and establish relationships that could benefit your application.
✨Tip Number 2
Showcase your understanding of both physical and online book retail by engaging with current trends and discussing them in conversations. This will demonstrate your expertise and passion for the industry during networking opportunities.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've created or delivered in the past. Be ready to share measurable outcomes and how they contributed to revenue growth, as this will highlight your capability to drive results.
✨Tip Number 4
Familiarise yourself with Lonely Planet's backlist and current offerings. Being knowledgeable about their products will allow you to speak confidently about potential sales opportunities and how you can leverage them in your role.
We think you need these skills to ace Sales and Marketing Director (EMEA)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing within the publishing industry. Emphasise your achievements in hitting revenue targets and managing teams, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for travel and how your background aligns with Lonely Planet's mission. Mention specific strategies you've implemented in previous roles that led to growth and success.
Highlight Industry Connections: Since the role requires strong networking skills, be sure to mention any key relationships you have within the book industry. This could include partnerships with retailers or distributors that could benefit Lonely Planet.
Showcase Analytical Skills: Demonstrate your ability to analyse market trends and data in your application. Provide examples of how you've used data to inform marketing strategies or improve sales performance in past roles.
How to prepare for a job interview at Lonely Planet
✨Showcase Your Industry Connections
As a Sales and Marketing Director, your network is crucial. Be prepared to discuss specific relationships you've built in the publishing industry and how they can benefit Lonely Planet. Highlight any partnerships or collaborations that have led to successful outcomes.
✨Demonstrate Your Strategic Thinking
This role requires setting growth strategies and hitting revenue targets. Come equipped with examples of past strategies you've implemented, the results achieved, and how you adapted to challenges. Use data to back up your claims and show your analytical side.
✨Prepare for Creative Campaign Discussions
Lonely Planet values creativity in marketing campaigns. Think of innovative ideas you've executed in the past and be ready to discuss how you would approach marketing for their diverse range of products. Show your passion for travel and how it influences your marketing strategies.
✨Exhibit Strong Leadership Skills
Managing a team is part of this role, so be prepared to talk about your leadership style. Share experiences where you've successfully led teams, managed performance, and fostered a high-performance culture. Highlight how you motivate and develop your team members.
