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- Tasks: Lead marketing and sales strategies for Lonely Planet in EMEA, driving growth and revenue.
- Company: Join Lonely Planet, a renowned guidebook publisher with over 50 years of travel expertise.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and professional growth.
- Why this job: Be part of a passionate team shaping the future of travel publishing and making an impact.
- Qualifications: 10 years in senior sales & marketing roles, preferably in publishing, with strong industry connections.
- Other info: Ideal for those who thrive in high-performance cultures and love travel.
The predicted salary is between 48000 - 84000 £ per year.
Lonely Planet, the world’s leading guidebook publisher, is looking for a Director of Sales & Marketing to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our huge range of export markets.
We’re looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing best-in-class travel content.
- Set and deliver annual targets and longer-term sales and marketing strategy in both UK and export markets
- Build strong, professional relationships with key retail, distribution partners and customers
- Actively manage our 3rd party distributor relationships across the UK and EMEA
- Manage a small team of internal sales managers and an external contracted sales force
- Regularly manage partner performance against agreed objectives with timely reviews
- Partner with and work alongside Lonely Planet’s internal marketing team to drive compelling trade marketing initiatives that drive revenue and deliver a ROI
- Via new or existing contacts drive special sales opportunities from the depth of the Lonely Planet backlist
- Careful data management to ensure orders are being met and returns minimised
- Deliver market intelligence and trend information to our publishing team to drive product development and new title creation
10 years in a senior sales & marketing role within the publishing industry, preferably with experience in the UK or EMEA. Deep understanding of book retail - both physical and online. Direct experience with the creation and delivery of marketing campaigns. Confident public speaker who can persuasively express the opportunity and develop a narrative using data. At your best in a high performance culture. Both analytical and creative. Passionate about travel and travel publishing.
Contact Detail:
Lonely Planet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Online Sales
✨Tip Number 1
Network actively within the publishing industry, especially focusing on EMEA connections. Attend industry events, webinars, and conferences to meet key players and establish relationships that could benefit your application.
✨Tip Number 2
Showcase your understanding of both physical and online book retail by engaging with current trends and challenges in the market. This will help you speak confidently about how you can drive sales and marketing strategies effectively.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've created or delivered in the past. Be ready to share measurable outcomes and how they contributed to revenue growth, as this will demonstrate your capability to meet ambitious targets.
✨Tip Number 4
Familiarise yourself with Lonely Planet's backlist and current offerings. Understanding their product range will allow you to identify special sales opportunities and present innovative ideas during discussions.
We think you need these skills to ace Head of Marketing and Online Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing within the publishing industry. Emphasise your achievements in setting growth strategies and hitting revenue targets, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how it aligns with Lonely Planet's mission. Discuss your experience in building professional relationships and managing teams, showcasing your leadership skills.
Showcase Your Campaign Experience: Provide specific examples of successful marketing campaigns you have created and delivered. Highlight your analytical and creative skills, and how they contributed to the success of those campaigns.
Demonstrate Industry Knowledge: Research current trends in the publishing industry, particularly in the EMEA region. Mention any insights or market intelligence you can bring to the role, showing that you are well-informed and ready to contribute from day one.
How to prepare for a job interview at Lonely Planet
✨Showcase Your Industry Connections
As a well-connected professional in the book industry, be prepared to discuss your network and how it can benefit Lonely Planet. Highlight specific relationships you've built and how they could open new doors for the company.
✨Demonstrate Your Strategic Thinking
This role requires setting growth strategies and hitting revenue targets. Be ready to share examples of past strategies you've implemented, the results achieved, and how you plan to apply similar tactics at Lonely Planet.
✨Prepare for Data-Driven Discussions
Since the role involves careful data management and market intelligence, come equipped with insights from your previous roles. Discuss how you've used data to drive decisions and improve sales performance.
✨Exhibit Your Creative Marketing Skills
Lonely Planet is looking for someone who can implement creative marketing campaigns. Prepare to present ideas for innovative campaigns that could resonate with both UK and export markets, showcasing your ability to think outside the box.
