Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing and sales strategies for Lonely Planet in EMEA, driving revenue growth.
- Company: Join Lonely Planet, a renowned guidebook publisher with over 50 years of travel expertise.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and professional growth.
- Why this job: Be part of a passionate team shaping the future of travel publishing and making an impact.
- Qualifications: 10 years in senior sales & marketing roles, preferably in publishing; strong industry connections required.
- Other info: Ideal for those who thrive in high-performance cultures and love travel.
The predicted salary is between 48000 - 72000 £ per year.
Lonely Planet, the world’s leading guidebook publisher, is looking for a Director of Sales & Marketing to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our huge range of export markets.
We’re looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing best-in-class travel content.
- Set and deliver annual targets and longer-term sales and marketing strategy in both UK and export markets
- Build strong, professional relationships with key retail, distribution partners and customers
- Actively manage our 3rd party distributor relationships across the UK and EMEA
- Manage a small team of internal sales managers and an external contracted sales force
- Regularly manage partner performance against agreed objectives with timely reviews
- Partner with and work alongside Lonely Planet’s internal marketing team to drive compelling trade marketing initiatives that drive revenue and deliver a ROI
- Via new or existing contacts drive special sales opportunities from the depth of the Lonely Planet backlist
- Careful data management to ensure orders are being met and returns minimised
- Deliver market intelligence and trend information to our publishing team to drive product development and new title creation
10 years in a senior sales & marketing role within the publishing industry, preferably with experience in the UK or EMEA. Deep understanding of book retail - both physical and online. Direct experience with the creation and delivery of marketing campaigns. Confident public speaker who can persuasively express the opportunity and develop a narrative using data. At your best in a high performance culture. Both analytical and creative. Passionate about travel and travel publishing.
Head of Marketing and Online Sales employer: Lonely Planet
Contact Detail:
Lonely Planet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Online Sales
✨Tip Number 1
Network actively within the publishing industry, especially focusing on EMEA connections. Attend industry events, webinars, and conferences to meet key players and establish relationships that could benefit your application.
✨Tip Number 2
Showcase your understanding of both physical and online book retail by engaging with current trends and discussing them in conversations. This will demonstrate your expertise and passion for the industry during networking opportunities.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've created or delivered in the past. Be ready to share measurable outcomes and how they contributed to revenue growth, as this aligns with the role's focus on driving results.
✨Tip Number 4
Familiarise yourself with Lonely Planet's backlist and current offerings. Being knowledgeable about their products will allow you to speak confidently about potential sales opportunities and how you can leverage them in your role.
We think you need these skills to ace Head of Marketing and Online Sales
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Marketing and Online Sales position at Lonely Planet. Tailor your application to highlight your relevant experience in sales and marketing within the publishing industry.
Craft a Compelling CV: Your CV should clearly showcase your 10 years of experience in senior sales and marketing roles. Emphasise your achievements in driving revenue growth, managing teams, and developing successful marketing campaigns, particularly in the UK and EMEA markets.
Write a Strong Cover Letter: In your cover letter, express your passion for travel and how it aligns with Lonely Planet's mission. Highlight specific examples of how you've built professional relationships and driven sales strategies in previous roles, demonstrating your fit for the company culture.
Showcase Your Analytical Skills: Since the role requires both analytical and creative skills, include examples in your application that demonstrate your ability to analyse market trends and data. Discuss how you've used this information to inform marketing strategies and product development in the past.
How to prepare for a job interview at Lonely Planet
✨Showcase Your Industry Connections
As a candidate for the Head of Marketing and Online Sales, it's crucial to highlight your existing relationships within the book industry. Be prepared to discuss how these connections can open new doors and enhance sales opportunities for Lonely Planet.
✨Demonstrate Your Strategic Thinking
This role requires setting ambitious growth strategies. During the interview, share specific examples of how you've successfully developed and implemented marketing strategies in the past, particularly in the UK or EMEA markets.
✨Prepare for Data-Driven Discussions
Given the emphasis on data management and market intelligence, be ready to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've analysed trends to inform product development and marketing campaigns.
✨Exhibit Your Public Speaking Skills
As a confident public speaker, you’ll need to express ideas persuasively. Practice articulating your vision for the role and how you would narrate the opportunities at Lonely Planet using compelling data and storytelling techniques.
