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- Tasks: Lead sales and marketing strategies for EMEA, driving revenue and creative campaigns.
- Company: Join Lonely Planet, the top guidebook publisher with over 50 years of travel expertise.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a passionate team shaping travel experiences and making an impact in the industry.
- Qualifications: 10 years in senior sales & marketing roles, ideally in publishing, with strong industry connections.
- Other info: Ideal for those who thrive in high-performance cultures and love travel.
The predicted salary is between 43200 - 72000 £ per year.
Lonely Planet, the world’s leading guidebook publisher, is looking for a Director of Sales & Marketing to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our huge range of export markets.
We’re looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing best-in-class travel content.
- Set and deliver annual targets and longer-term sales and marketing strategy in both UK and export markets
- Build strong, professional relationships with key retail, distribution partners and customers
- Actively manage our 3rd party distributor relationships across the UK and EMEA
- Manage a small team of internal sales managers and an external contracted sales force
- Regularly manage partner performance against agreed objectives with timely reviews
- Partner with and work alongside Lonely Planet’s internal marketing team to drive compelling trade marketing initiatives that drive revenue and deliver a ROI
- Via new or existing contacts drive special sales opportunities from the depth of the Lonely Planet backlist
- Careful data management to ensure orders are being met and returns minimised
- Deliver market intelligence and trend information to our publishing team to drive product development and new title creation
10 years in a senior sales & marketing role within the publishing industry, preferably with experience in the UK or EMEA. Deep understanding of book retail - both physical and online. Direct experience with the creation and delivery of marketing campaigns. Confident public speaker who can persuasively express the opportunity and develop a narrative using data. At your best in a high performance culture. Both analytical and creative. Passionate about travel and travel publishing.
Director Of Sales & Marketing Manager employer: Lonely Planet
Contact Detail:
Lonely Planet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Of Sales & Marketing Manager
✨Tip Number 1
Network, network, network! Connect with professionals in the publishing industry, especially those who have experience in sales and marketing roles. Attend industry events, webinars, and conferences to meet potential contacts who can provide insights or even refer you to opportunities at Lonely Planet.
✨Tip Number 2
Showcase your understanding of both physical and online book retail. Familiarise yourself with current trends and challenges in the market, and be ready to discuss how you can leverage this knowledge to drive sales and marketing strategies for Lonely Planet.
✨Tip Number 3
Prepare to demonstrate your experience with creating and delivering successful marketing campaigns. Think of specific examples where your initiatives led to measurable results, as this will highlight your ability to contribute effectively to Lonely Planet's growth strategy.
✨Tip Number 4
Brush up on your public speaking skills. As a Director of Sales & Marketing, you'll need to confidently present ideas and strategies. Practice articulating your vision clearly and persuasively, using data to back up your points, so you can impress during interviews or networking opportunities.
We think you need these skills to ace Director Of Sales & Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing within the publishing industry. Focus on achievements that demonstrate your ability to hit revenue targets and manage teams effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how your background aligns with Lonely Planet's mission. Mention specific strategies you would implement to drive growth in the EMEA region.
Showcase Your Network: Highlight your connections within the book industry. Provide examples of how you've successfully built relationships with retail and distribution partners, as this is crucial for the role.
Demonstrate Analytical Skills: Include examples of how you've used data to inform marketing campaigns or sales strategies. This will show your analytical side, which is important for the position.
How to prepare for a job interview at Lonely Planet
✨Showcase Your Industry Connections
As a Director of Sales & Marketing, your network is crucial. Be prepared to discuss specific relationships you've built in the book industry and how they can benefit Lonely Planet. Highlight any partnerships or collaborations that have led to successful outcomes.
✨Demonstrate Your Strategic Thinking
This role requires setting growth strategies and hitting revenue targets. Come equipped with examples of past strategies you've implemented, the results achieved, and how you adapted to challenges. Use data to back up your claims and show your analytical side.
✨Prepare for Creative Marketing Discussions
Lonely Planet values creativity in marketing campaigns. Think of innovative ideas you've executed in previous roles and be ready to discuss how you would apply similar concepts to their brand. Show your passion for travel and how it influences your marketing approach.
✨Exhibit Leadership Skills
Managing a team is part of this role, so be prepared to talk about your leadership style. Share experiences where you've successfully led teams, managed performance, and fostered a high-performance culture. Highlight how you motivate and develop talent within your team.
