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- Tasks: Lead digital engagement and create compelling social media content for a life-saving charity.
- Company: A charity dedicated to saving lives and supporting patients across London.
- Benefits: Flexible working, creative environment, and the chance to make a real difference.
- Other info: Join a dynamic team and help shape impactful fundraising campaigns.
- Why this job: Combine creativity with data to amplify our mission and engage supporters.
- Qualifications: Experience in digital marketing and a passion for storytelling.
The predicted salary is between 30000 - 40000 £ per year.
Our vision is to bring hope to every one of our patients across London, when they need us most, where they need us most. Our mission is to use everything we know, our specialist skills and unmatched experience to save lives and ensure the best outcomes for every one of our patients and their families. We’re a charity that works alongside the NHS and our life-saving service is made possible by our supporters.
The Social and Digital Media Manager will sit within the marketing team and play a key role in our Engagement Strategy to put the people of London at the heart of our fundraising. This is a fantastic opportunity for a digital and social media expert to lead on our digital engagement as a key driver to this; engaging new and existing charity supporters, strengthening understanding of the service and amplifying brand awareness and fundraising campaigns.
About the roleThe Social and Digital Media Manager will execute and evolve our social and digital media approach, managing a small team to create and promote compelling social media content and campaigns. Pivotal to this is harnessing and growing existing channels, identifying new opportunities and channels, monitoring trends in the wider digital media landscape. They will use audience insights and platform analytics to optimise performance and shape the creation and editing of compelling digital-first and platform-tailored assets.
This role will also support the Senior Digital Fundraising Manager and Head of Marketing with paid digital campaigns, supporting multi-channel campaigns across Meta, PPC and YouTube and wider channels, maximising ROI whilst working within a tight budget. This role will work across our marketing and digital function, as well as the wider communications and fundraising teams and the wider service, including our operational frontline staff, building key relationships to allow us to test and progress different propositions, products and fundraising initiatives.
About the personYou’re a digital native looking for the opportunity to combine creativity with performance data to lead our digital engagement/marketing across organic and paid channels. You embrace applying a deep understanding of our audiences, critical insight and testing and optimisation to deliver measurable impact. With an inspiring mind and ability to ideate, this role is for someone who can truly harness digital content creation and storytelling. You’re motivated by the chance to continue to build strong foundations in our social engagement, as well as identify and lead the development of many new opportunities, to maximise reach, reputation and response — ultimately making a tangible difference in helping us achieve our mission to bring hope to every patient.
Social and Digital Media Manager (Maternity Cover) in London employer: London's Air Ambulance Charity
Contact Detail:
London's Air Ambulance Charity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social and Digital Media Manager (Maternity Cover) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best social media campaigns and digital content. This is your chance to shine and demonstrate how you can bring value to the team.
✨Tip Number 3
Prepare for interviews by researching the charity's mission and values. Be ready to discuss how your experience aligns with their goals and how you can contribute to their engagement strategy. Authenticity goes a long way!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our mission to make a difference.
We think you need these skills to ace Social and Digital Media Manager (Maternity Cover) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Social and Digital Media Manager role. Highlight your digital expertise and any relevant campaigns you've led, as this will show us you understand what we're looking for.
Showcase Your Creativity: We want to see your creative side! Include examples of compelling social media content or campaigns you've worked on. This could be links to your portfolio or case studies that demonstrate how you've engaged audiences and driven results.
Be Data-Driven: Since this role involves optimising performance through audience insights and analytics, make sure to mention any experience you have with data analysis. Share how you've used data to inform your strategies and improve campaign outcomes in the past.
Apply Through Our Website: Don't forget to submit your application through our website! This helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at London's Air Ambulance Charity
✨Know Your Audience
Before the interview, take some time to research the charity and its mission. Understand who their supporters are and how they engage with them. This will help you tailor your responses and show that you're genuinely interested in making a difference.
✨Showcase Your Creativity
Prepare examples of past campaigns you've worked on, especially those that involved digital and social media. Be ready to discuss your creative process and how you used data to inform your decisions. This will demonstrate your ability to combine creativity with performance metrics.
✨Familiarise Yourself with Trends
Stay updated on the latest trends in digital media and social engagement. Bring insights about new platforms or strategies that could benefit the charity. This shows that you're proactive and can think outside the box when it comes to engaging audiences.
✨Prepare Questions
Have a list of thoughtful questions ready for the interviewers. Ask about their current digital strategies, challenges they face, or how they measure success. This not only shows your interest but also gives you valuable insights into the role and the organisation.