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- Tasks: Lead brand and content strategies across global markets, enhancing awareness and positioning.
- Company: Join William Blake Group, a top recruitment consultancy in the buy-side investment landscape.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be at the forefront of brand innovation in investment management, making a real impact.
- Qualifications: Experience in asset management branding, strong digital marketing skills, and excellent communication abilities required.
- Other info: This is a newly created role, offering a chance to shape brand strategy from the ground up.
The predicted salary is between 43200 - 72000 £ per year.
Head of Brand and Content, International
I am privileged to be working on this exciting newly created role, whereby you will be integral in driving distribution through key markets across the US, EMEA, and APAC. Working closely with the CMO and the exec, you will oversee the brand management and content creation at this international Investment Management Group.
Key responsibilities will include but not limited to:
- Develop and implement brand strategies to enhance brand awareness and market positioning.
- Ensure all content aligns with brand voice and messaging guidelines.
- Stay informed about industry trends to identify opportunities and areas for differentiation.
- Collaborate with digital marketing to ensure brand strategies are effectively executed across all digital channels, including websites, social media, email marketing, and digital events.
- Utilize marketing analytics to measure the impact of brand strategies and make data-driven adjustments to optimize performance.
- Execute comprehensive content marketing strategies aligned with business objectives, product prioritization, and target audiences.
- Originate and execute ideas for differentiated product messages aligned with distribution priorities.
- Lead product marketing efforts, including developing messaging and positioning strategies to effectively communicate product value propositions.
- Implement an SEO strategy across websites to improve search engine rankings and drive organic traffic.
Experience and skills required:
- Proven track record in leading on content and brand strategy within Asset Management.
- Deep understanding of global markets, financial markets, investment products, and economic concepts, including marketing equity, fixed income, alternative credit asset classes, and ESG/impact investment products.
- Proven ability to create content in various formats (written, video, audio) and drive results through effective content marketing strategies, including SEO.
- Strong knowledge of digital marketing channels, including websites, social media, email marketing, and digital events, with the ability to create content that drives traffic and engagement.
- Proficiency in content management systems and digital marketing tools, with the ability to interpret data and metrics to generate actionable insights.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Proven capability to tailor messages for different regions and audiences.
- Excellent communication, collaboration, and interpersonal skills, with the ability to work effectively with cross-functional teams and senior stakeholders.
- Strong project management skills with the ability to manage multiple priorities.
William Blake Group is a market-leading Buy-side recruitment consultancy focusing on 3 vertical specialisms across EMEA:
- Asset Management Distribution
- Private Markets
- Buy-side Digital Solutions
Our goal is to be the pre-eminent Recruitment consultancy across the buy-side investment landscape.
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Head of Brand and Content, International employer: London, United Kingdom
Contact Detail:
London, United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand and Content, International
✨Tip Number 1
Make sure to showcase your experience in leading brand and content strategies specifically within the Asset Management sector. Highlight any successful campaigns or projects you've managed that demonstrate your ability to enhance brand awareness and market positioning.
✨Tip Number 2
Stay updated on the latest trends in global financial markets and investment products. Being knowledgeable about ESG and impact investment products can set you apart, so be prepared to discuss how these trends can influence brand strategies.
✨Tip Number 3
Demonstrate your proficiency in various content formats by preparing examples of your work. Whether it's written articles, videos, or podcasts, having a diverse portfolio will show your versatility and ability to engage different audiences.
✨Tip Number 4
Familiarize yourself with digital marketing tools and analytics. Be ready to discuss how you've used data to drive content strategies and optimize performance, as this is crucial for the role.
We think you need these skills to ace Head of Brand and Content, International
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Brand and Content position. Tailor your application to highlight your relevant experience in brand strategy and content creation within the asset management sector.
Showcase Your Experience: In your CV and cover letter, emphasize your proven track record in leading content and brand strategies. Provide specific examples of how you've enhanced brand awareness and market positioning in previous roles.
Highlight Digital Marketing Skills: Since the role involves collaboration with digital marketing, be sure to detail your experience with various digital channels. Mention any successful campaigns you've led and how you utilized analytics to drive results.
Tailor Your Application: Customize your cover letter to reflect your understanding of global markets and investment products. Address how your skills align with the company's goals and how you can contribute to their brand strategy across different regions.
How to prepare for a job interview at London, United Kingdom
✨Showcase Your Brand Strategy Experience
Be prepared to discuss your previous experience in leading brand and content strategies, especially within the asset management sector. Highlight specific examples where you successfully enhanced brand awareness and market positioning.
✨Demonstrate Industry Knowledge
Stay informed about current trends in global financial markets and investment products. Be ready to share insights on how these trends can influence brand strategies and content creation.
✨Highlight Your Content Creation Skills
Discuss your ability to create diverse content formats, such as written articles, videos, and podcasts. Provide examples of how your content marketing strategies have driven engagement and results.
✨Prepare for Collaboration Scenarios
Since this role involves working closely with cross-functional teams, think of examples that showcase your collaboration and communication skills. Be ready to explain how you effectively manage projects and prioritize tasks in a team setting.
