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For Companies At a Glance
- Tasks: Drive revenue by managing MICE and group bookings across three hotels.
- Company: Join a leading hotel group in the vibrant London Paddington area.
- Benefits: Enjoy global hotel discounts, complimentary meals, and 28 days of holiday.
- Why this job: Be part of a dynamic team focused on growth and client satisfaction.
- Qualifications: 2 years of hotel sales experience, especially in MICE and group business.
- Other info: Full-time role with opportunities for career growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Location: London Paddington (Office-Based - Mercure London Paddington)
Hotels: Hotel Indigo London Paddington, Mercure London Hyde Park, Mercure London Paddington
Role Overview
We are seeking a dynamic Cluster Sales Executive with a strong focus on MICE and Group bookings to drive revenue across three leading hotels in the London Paddington area. You will play a critical role in identifying and converting high-value leads, nurturing key partnerships, and maximising group and event-related business opportunities. This position is instrumental in increasing market share and supporting the strategic sales growth of our hotel group.
Key Responsibilities
- Develop and execute targeted sales strategies to grow revenue specifically for the MICE and Group segments.
- Proactively generate new business leads and convert enquiries into confirmed bookings through proactive outreach, networking, and follow-up.
- Manage and expand relationships with key accounts, event organisers, travel agents and corporate clients.
- Conduct hotel site visits and presentations to promote meeting and group facilities.
- Collaborate with IHG and Accor central MICE and group sales teams to align on pipeline opportunities and maximise brand support.
- Handle group RFPs, negotiate rates and contracts, and manage group blocks and event logistics in collaboration with hotel operations.
- Ensure a high level of client satisfaction through tailored proposals, seamless coordination, and exceptional communication.
- Attend networking events and industry exhibitions to grow lead generation and brand visibility.
- Monitor local and international MICE market trends, competitor activity, and evolving client needs to inform strategy.
- Maintain detailed records of client interactions and sales activities using CRM tools (e.g., Salesforce, Opera).
- Promote loyalty through IHG/Accor membership and event programs to drive repeat business.
- Collaborate closely with the Operations Team to ensure smooth event execution and client retention.
- Prepare and present weekly performance updates, lead tracking reports, and market insights.
- Contribute to the wider sales and revenue strategy of the cluster with a strong commercial mindset.
What We're Looking For
- 2 years experience in hotel sales with a focus on MICE and Group business.
- Familiarity with IHG, Accor, or other major hotel groups is advantageous.
- Proven ability to generate and convert leads within competitive sales environments.
- Strong interpersonal, negotiation, and presentation skills.
- Organised, self-motivated, and results-oriented with attention to detail.
- Experience with Opera, Salesforce, Cvent, ANAIS, Venue Directory and Meeting Broker.
What We Offer
- Global hotel discounts for you, your family, and friends across Accor and IHG networks.
- Complimentary meals during shifts.
- 28 days of holiday (including bank holidays).
- Recognition and rewards schemes.
- Opportunities for career growth, training, and development.
- Full-time position: 40 hours per week (Monday to Friday, 9am-6pm or as the business requires).
- Workplace pension scheme.
Hotel Cluster Sales Executive employer: London Town Group of Companies Limited
Contact Detail:
London Town Group of Companies Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hotel Cluster Sales Executive
✨Tip Number 1
Network actively within the hospitality industry, especially focusing on MICE and group bookings. Attend relevant events and exhibitions to meet potential clients and partners, as personal connections can significantly boost your chances of landing this role.
✨Tip Number 2
Familiarise yourself with the specific hotels mentioned in the job description. Understanding their unique selling points and current market positioning will help you demonstrate your knowledge and enthusiasm during interviews.
✨Tip Number 3
Stay updated on the latest trends in the MICE sector and the competitive landscape. Being able to discuss these insights during conversations with hiring managers will showcase your proactive approach and industry awareness.
✨Tip Number 4
Utilise CRM tools effectively, as experience with platforms like Salesforce and Opera is crucial for this role. If you're not already familiar, consider taking a short course or tutorial to enhance your skills before applying.
We think you need these skills to ace Hotel Cluster Sales Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in hotel sales, particularly focusing on MICE and group bookings. Use specific examples of how you've generated leads and converted them into confirmed bookings.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the hospitality industry and your understanding of the role. Mention your familiarity with IHG or Accor, and how your skills align with the responsibilities outlined in the job description.
Highlight Relevant Skills: Emphasise your interpersonal, negotiation, and presentation skills in your application. Provide examples of how you've successfully managed client relationships and executed sales strategies in previous roles.
Showcase Your Knowledge of Market Trends: Demonstrate your awareness of local and international MICE market trends in your application. This could be through mentioning specific trends you've observed and how they could impact the sales strategy for the hotels.
How to prepare for a job interview at London Town Group of Companies Limited
✨Know Your MICE and Group Business
Make sure you understand the MICE (Meetings, Incentives, Conferences, and Exhibitions) and group booking landscape. Be prepared to discuss your previous experiences in these areas and how you've successfully generated leads and converted them into bookings.
✨Showcase Your Networking Skills
Since this role involves a lot of networking, be ready to share examples of how you've built and maintained relationships with key accounts, event organisers, and corporate clients. Highlight any successful partnerships you've developed in the past.
✨Demonstrate Your Sales Strategy Knowledge
Prepare to discuss specific sales strategies you've implemented in previous roles. Think about how you can tailor your approach to fit the needs of the hotels in the London Paddington area and how you would align with IHG and Accor's central sales teams.
✨Familiarise Yourself with CRM Tools
Since the role requires maintaining detailed records using CRM tools like Salesforce and Opera, brush up on your knowledge of these systems. Be ready to explain how you've used similar tools in the past to track client interactions and sales activities.
