Requirements
- Marketing experience in a B2B or B2B2C environment (index provider, exchange, fund/ETF issuer, brokerage or wealth manager an advantage)
- Good knowledge of asset management, ETF, wealth management segments
- Strong planning and project management skills
- Knowledge of the full marketing mix
- Delivery and client focus are essential
- Ability to work to tight deadlines and coordinate across various teams in various time zones
What the job involves
- Reporting directly to the Global Head of Co-Marketing & Wealth, FTSE Russell, this Interim Marketing Manager will be responsible for taking on a number of planned projects, from creating educational marketing material to events and webinars in partnership with key asset managers, wealth firms and retail distribution platforms
- The role based in London will require understanding of the index ecosystem, passive investment strategies
- Responsibilities will include (but will not be limited to):
- Event management: Deliver a number of planned local events. Building landing pages and registration forms in Eloqua, tracking RSVPs and reporting back to the business
- Coordinating with the marketing automation team on email campaigns: Drive capabilities awareness across our partners ecosystem by curating, developing and localizing content for partner communication channels (for example educational videos/ webinars/ podcasts, events, newsletters, infographics, web pages, campaigns, press etc)
- Submitting PO requests and following up on payments and supplier onboarding
- Creating social media assets and submitting requests
- Submitting and coordinating web publishing requests (Chinese and Japanese)
- Manage content production: Deliver educational material supporting index-linked solutions
- Support localisation and activation: Work with external stakeholders to influence them to adopt and co-promote FTSE Russell’s value proposition
- The Co-Marketing function, which covers multiple segments (asset managers, derivatives exchanges, wealth firms), consists in helping FTSE Russell’s clients go-to-market equipped with educational material supporting our suite of indices and therefore supporting our clients’ investment products
- The Interim Marketing Manager will be expected to work with sales/account managers covering the asset managers and wealth segment, as well as with product marketing, field marketing, media buying, events, digital, brand, content, PR, and applied research
