At a Glance
- Tasks: Lead content strategy and create engaging narratives for financial data marketing.
- Company: Join the London Stock Exchange Group, a leader in global financial markets.
- Benefits: Enjoy tailored benefits, healthcare, retirement planning, and paid volunteering days.
- Other info: Collaborative culture that values individuality and encourages new ideas.
- Why this job: Make a real impact in a dynamic environment focused on innovation and sustainability.
- Qualifications: B2B content marketing experience with strong writing and analytical skills.
The predicted salary is between 55000 - 65000 € per year.
This role sits within LSEG's Business Marketing team and supports the Data & Feeds proposition within the Data & Analytics division. Business Marketing partners closely with Product and Sales to drive commercial outcomes through insight-led and creative marketing. We are looking for a Senior Specialist to lead content strategy and execution for the Real-Time & Quantitative Data business. You will bring our narratives and messaging to life through compelling, customer-centric content that helps financial institutions and technology buyers understand our expertise and capabilities. Reporting to the Marketing Director for Data & Feeds and working closely with a Senior Manager in the team, you will be the trusted owner of content across the business. You will ensure content plans are tightly aligned to the overall marketing strategy and deliver high-impact content that performs across all stages of the marketing funnel.
Role Responsibilities & Key Accountabilities:
- Content Strategy & Planning: Develop and implement a strategic content marketing plan aligned to product marketing and go-to-market priorities, supporting commercial objectives across the full marketing funnel. Build and be responsible for the editorial and content calendar, ensuring content is prioritised, quality-controlled, delivered on time, and adaptable to changing business needs. Use customer insight, market trends and competitor analysis to identify content opportunities, gaps and differentiation.
- Content Development & Execution: Produce and be responsible for high-quality B2B content across formats including blogs, whitepapers, reports, fact sheets, social assets and infographics. Partner closely with product, to ensure content is accurate, compelling and customer-centric. Support product launches and enhancements with clear, effective messaging and content aligned to GTM plans.
- Teamwork & Creative Leadership: Act as the central point of coordination across internal partners such as our content studio and external agencies to deliver impactful content. Explore new insights, formats and creative approaches, bringing 'art of the possible' thinking to content execution. Collaborate with activation and channel teams to optimise distribution and drive meaningful engagement.
- Performance, Optimisation & Governance: Apply analytical rigour to content performance, using data, SEO guidelines and insight to optimise efficiency and advise future planning. Improve content value through refresh, reuse and re-purposing across formats and channels. Maintain strong governance across brand, visual and verbal identity, compliance and content accuracy. Handle content budgets and feedback loops to continuously improve quality, efficiency and impact.
- Innovation & Efficiency: Leverage AI-enabled tools and ways of working to improve content quality, speed to market and operational efficiency.
Qualifications & Experience:
- Content Marketing Expertise: B2B content marketing experience, ideally within data, technology or financial services. Ability to translate sophisticated, technical or quantitative concepts into clear, accessible narratives. Strong writing, editing and content planning skills, with high standards of accuracy. Confident working with designers, writers, agencies and technical SMEs. Understanding of SEO and digital content optimisation.
- Partnership & Collaboration: Experience working in a global, matrixed environment. Strong stakeholder and project management skills; comfortable gathering inputs and driving alignment.
- Technical & Analytical Skills: Experience with marketing planning, design, analytics and AI tools (e.g., Workfront, Tableau, Adobe). Data driven approach and ability to measure content effectiveness.
- Personal Attributes: Curious, proactive and adaptable. Strong interpersonal skills and ability to handle multiple priorities. Open to feedback and committed to continuous development. Growth and entrepreneurial mindset.
Career Stage: Senior Associate
LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. We are proud to be an equal opportunities employer.
Senior Specialist, Marketing, Data & Feeds - London Stock Exchange Group employer: London Stock Exchange Group
At London Stock Exchange Group, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work environment. Our commitment to innovation and continuous improvement is matched by our dedication to employee growth, offering tailored benefits such as healthcare, retirement planning, and paid volunteering days. Join us in London, where you will collaborate with a diverse team of 25,000 professionals across 65 countries, all while contributing to meaningful projects that drive financial stability and empower economies.
Contact Detail:
London Stock Exchange Group Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Specialist, Marketing, Data & Feeds - London Stock Exchange Group
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at LSEG. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff. Research LSEG's recent projects and think about how your skills can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining us at LSEG.
We think you need these skills to ace Senior Specialist, Marketing, Data & Feeds - London Stock Exchange Group
Some tips for your application 🫡
Know Your Audience:Before you start writing, think about who will be reading your application. Tailor your content to resonate with the LSEG team, showcasing how your skills align with their needs in the Data & Feeds proposition.
Showcase Your Expertise:Make sure to highlight your B2B content marketing experience, especially in data or financial services. Use specific examples that demonstrate your ability to create compelling narratives and customer-centric content.
Be Clear and Concise:Keep your writing straightforward and to the point. Avoid jargon unless necessary, and ensure your application is easy to read. Remember, clarity is key when translating complex concepts into accessible language.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at LSEG!
How to prepare for a job interview at London Stock Exchange Group
✨Know Your Content Inside Out
Before the interview, dive deep into the company's content strategy and recent campaigns. Familiarise yourself with their messaging and how it aligns with the Data & Feeds proposition. This will not only show your enthusiasm but also help you discuss how your experience can enhance their content.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive content decisions in the past. Bring examples of how you've measured content effectiveness and optimised strategies based on insights. This will demonstrate your ability to apply analytical rigour, which is crucial for this role.
✨Emphasise Collaboration
Highlight your experience working in cross-functional teams. Share specific examples of how you've partnered with product, sales, or design teams to create impactful content. This will illustrate your teamwork skills and your ability to coordinate effectively across different departments.
✨Be Ready to Discuss Innovation
Prepare to talk about how you've leveraged new tools or technologies, like AI, to improve content quality and efficiency. Discuss any innovative approaches you've taken in your previous roles that could be beneficial for the company’s content strategy.
