At a Glance
- Tasks: Lead marketing strategies for data and analytics products, driving market understanding and product positioning.
- Company: Join the London Stock Exchange Group, a global leader in financial markets.
- Benefits: Enjoy tailored benefits, including healthcare, retirement planning, and paid volunteering days.
- Other info: Be part of a diverse team that values creativity and encourages new ideas.
- Why this job: Make a significant impact in a dynamic environment focused on innovation and growth.
- Qualifications: 3+ years in B2B marketing, strong storytelling skills, and a detail-oriented mindset.
The predicted salary is between 55000 - 65000 € per year.
About Us
LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs.
Our People
People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential. We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives.
Role description
This role comprises core Product Marketing responsibilities, focused on defining market understanding, product positioning, and go-to-market strategy for our data and analytics products. The role is accountable for ensuring products are positioned to the right target communities, with clear value propositions and compelling messaging that enable effective selling and adoption.
Role Responsibilities:
- Market and buyer understanding
- Define target market communities, buyer personas, and priority use cases.
- Maintain a clear understanding of customer needs, buyer journeys, decision criteria, and objections.
- Synthesise insight from customer conversations, sales feedback, win/loss analysis, and market research to inform product and GTM decisions.
- Product positioning and messaging
- Own product positioning, value propositions, and messaging frameworks.
- Articulate differentiated value versus competitive alternatives and clearly define why we win.
- Act as the single source of truth for product narratives used across sales, marketing, and product teams.
- Sales enablement and commercial readiness
- Work with the Sales GTM team to enable sales teams with clear product stories, pitch decks and narratives and competitive guidance.
- Content and assets
- Define the content and asset requirements needed to support each product and go-to-market motion, including demos, explainers, reference documents, solution overviews, and adoption guides.
- Determine what assets are needed, for whom, and at which stage of the buyer journey (e.g. awareness, evaluation, sales conversations, onboarding).
Key skills and experience required
3+ years Marketing experience in a B2B environment (financial services preferred)
Innovative and able to exploit client opportunities through product positioning and campaign development
Ability to implement a messaging platform that differentiates solutions in order to win in a highly competitive marketplace
Strong storyteller and enjoys turning technical information into client-facing materials
Excellent relationship management, project management and communication skills
Extremely detail oriented and has knowledge of the full marketing mix
Minimum of bachelor's degree in marketing, finance, English, journalism or related fields.
Core Competencies
Strong writing skills and knowledge of financial industry
Delivery and client focus are essential
Ability to work to tight deadlines and across time zones and foster a strong team dynamic
Flexible and able to respond to rapid changes
Creative self-starter
Excellent interpersonal and networking skills
Our Commitment
We welcome applicants with different backgrounds, experiences and perspectives. If this role excites you but you don't meet every requirement, we encourage you to apply - we value potential, development and diverse thinking.
Career Stage: Manager
Information:
Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we'd love to hear from you.
Manager, Marketing, Analytics & AI - London Stock Exchange Group employer: London Stock Exchange Group
LSEG is an exceptional employer that prioritises innovation, diversity, and employee growth within a collaborative culture. Located in the heart of London, we offer tailored benefits such as healthcare, retirement planning, and paid volunteering days, ensuring our employees thrive both personally and professionally. Join us to be part of a dynamic team where your individuality is valued, and you can make a meaningful impact on global financial markets.
Contact Detail:
London Stock Exchange Group Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Marketing, Analytics & AI - London Stock Exchange Group
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at LSEG. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing the company inside out. Understand LSEG's values and how they align with your skills. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills. Be ready to share how your past experiences make you the perfect fit for the role. We love a good story that highlights your achievements!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Manager, Marketing, Analytics & AI - London Stock Exchange Group
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the role. Highlight your relevant experience in marketing, analytics, and AI, and show how it aligns with LSEG's mission and values.
Showcase Your Storytelling Skills:Since this role requires strong storytelling abilities, include examples of how you've turned complex information into engaging narratives. This will demonstrate your fit for the position.
Be Detail-Oriented:Pay attention to the details in your application. Ensure there are no typos or formatting issues, as this reflects your professionalism and attention to quality, which is crucial for LSEG.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves and shows your enthusiasm for joining our team.
How to prepare for a job interview at London Stock Exchange Group
✨Know Your Market
Before the interview, dive deep into understanding the financial markets and the specific products LSEG offers. Familiarise yourself with their target communities and buyer personas. This knowledge will help you articulate how your marketing strategies can effectively position their products.
✨Craft Your Story
Prepare to showcase your storytelling skills by turning complex data and analytics into compelling narratives. Think about how you can present product value propositions that resonate with potential customers, and be ready to share examples from your past experiences.
✨Demonstrate Collaboration
Highlight your ability to work across teams, especially between Product, Sales, and Marketing. Be prepared to discuss how you've successfully collaborated in the past to drive product positioning and sales enablement, as this role requires strong teamwork.
✨Ask Insightful Questions
During the interview, don’t hesitate to ask questions that show your interest in LSEG’s culture and values. Inquire about their approach to innovation and how they support employee growth. This not only demonstrates your enthusiasm but also helps you gauge if the company aligns with your career aspirations.
