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For Companies At a Glance
- Tasks: Create engaging, data-driven campaigns to enhance the student experience at LSBU.
- Company: Join LSBU Group, a leader in inclusive education and innovation.
- Benefits: Enjoy 26.5 days holiday, professional development, and flexible working options.
- Why this job: Make a real impact on students' journeys while collaborating with diverse teams.
- Qualifications: Experience in CRM and email marketing, with strong project management skills.
- Other info: Be part of a vibrant culture that values creativity and diversity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
It’s an exciting time to join London South Bank University (LSBU) Group. With the launch of our new LSBU Group Strategy, Connecting, we’re shaping the future of tertiary education for a global, technology-driven economy – rooted in London. Professional and technical education has been central to LSBU Group’s mission since our founding in 1892. Today, as London’s first integrated tertiary education group, we continue to lead the way on learner‑centred, skills‑focused education. Comprising London South Bank University, South Bank Colleges and South Bank Academies, connectivity lies at the heart of all we do.
Since 2019, LSBU Group has grown beyond its three founding institutions to form a powerful network of learners, staff, alumni, employers and policymakers – united in our mission: to challenge social and economic inequalities through applied education, insight and partnership. We are a powerhouse for inclusive education, enterprise and economic growth, connecting potential to opportunity and enabling people to thrive. Our Group network enables us to create learning pathways and connect people and organisations. This ensures learners are supported through the education system to achieve their full potential and can contribute their skills and energies locally and to wider society.
Our new strategy, Connecting, sets out a bold, ambitious vision for LSBU Group and it’s developed in collaboration with colleagues, student groups, partners and stakeholders. Focused on delivering good jobs for all our learners, we are proud to be employer and skills led, delivering excellent professional and technical teaching which supports future talent and careers to deliver impact for London and beyond.
Working for us
Turning passion into purpose. Our ambition is to create educational pathways that empower people of all backgrounds and talents to realise their aspirations, add to the knowledge base, and contribute their skills and drive to wider society. To realise our ambition, we need people with energy, courage and imagination, who are enthused by our vision and recognise our values as theirs; people who bring ideas to enrich our approach to learning, research and innovation; collaborative people who love creating and spreading knowledge; brilliant people who seek growth and yearn to make a positive, personal difference. At LSBU Group, you will get to contribute to a vibrant and dynamic culture, which is fuelled by purpose, built around people, and is genuinely diverse. You will be trusted and recognised for your unique contribution. You will be part of a great team, turning your passion into purpose.
The role
The Senior CRM Campaigns Officer plays a key role in planning and creating personalised, omni‑channel communications and journeys across the entire student journey, using Marketing Cloud. The candidate will design data‑driven campaigns that inspire engagement and drive conversion, and work closely with recruitment, marketing, and digital teams. The candidate will tailor messaging to diverse audiences and deliver compelling, insight‑led content and journeys, analyse performance, optimise and put forward recommendations. The candidate will also ensure regulatory compliance, and champion CRM best practice across the university. This is an exciting opportunity for a creative, collaborative CRM specialist to make a real impact on the student experience at LSBU.
What You Will Bring
- Strong experience in CRM, email marketing, and communications (ideally in Higher Education), with the ability to plan and manage multi‑channel campaigns.
- Skilled at creating clear, engaging content and translating complex information into concise messaging.
- Good knowledge of enterprise CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot), particularly in building complex customer journeys.
- Excellent attention to details with understanding of data structures, basic SQL, campaign reporting, and GDPR/CMA compliance in CRM activity.
- Strong project management and collaboration skills, delivering complex work on time while fostering positive, effective working relationships.
- Clear communicator with a customer‑focused, proactive approach, using initiative and creative problem‑solving to drive results.
Benefits and How to Apply
As a leading Higher Education Institution LSBU offers staff a highly competitive benefits package including holiday entitlement starting at 26.5 days per annum, professional development opportunities and flexible working. Full details on the range of benefits we offer can be found here.
The person specification for this role alongside applicant guidance on what to submit within your application can be found within the candidate pack attached. Applications must be submitted via the "Apply Online" button below. For an informal conversation ahead of applying please feel free to contact the hiring manager for this position by email to CRM Manager, Anette Lindskog, anette.lindskog@lsbu.ac.uk.
The closing date for applications is Sunday 22nd March 2026 23.59 pm. Interview/assessment - week commencing 30th March 2026. We are happy to talk flexible working and reasonable adjustments and aim to make our recruitment and selection process accessible to all, please contact us to discuss any support you need.
The diversity of LSBU’s staff and students is a source of our strength and the richness of ideas and perspectives that this diversity brings makes LSBU a unique place to work. Depending on your circumstances, this role may be eligible for sponsorship under the UKVI Skilled Worker route, more details on this can be found within the candidate pack. If you have any questions related to your application, please email the recruitment team hrdsr@lsbu.ac.uk.
We reserve the right to close the vacancy early, should we receive sufficient applications.
Senior CRM Officer employer: London South Bank University
Contact Detail:
London South Bank University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Officer
✨Tip Number 1
Network like a pro! Reach out to current employees at LSBU Group on LinkedIn or other platforms. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by researching LSBU's mission and values. Show us how your skills align with our vision of inclusive education and how you can contribute to our goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in CRM and campaign management can make a real impact on the student journey at LSBU. Keep it engaging and concise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Senior CRM Officer
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with LSBU's mission and values. Show us how your experience aligns with our goal of empowering learners and driving social change.
Be Clear and Concise: When crafting your application, clarity is key! Use straightforward language and avoid jargon. We want to see your skills and experiences shine through without any fluff. Remember, less is often more!
Showcase Your Creativity: As a Senior CRM Officer, creativity is crucial. Don’t hesitate to share examples of innovative campaigns you've worked on. We love seeing how you think outside the box and engage diverse audiences in unique ways.
Proofread Like a Pro: Before hitting that submit button, give your application a thorough once-over. Typos and grammatical errors can distract from your message. We appreciate attention to detail, so make sure everything is polished and professional!
How to prepare for a job interview at London South Bank University
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Salesforce or HubSpot. Brush up on how to build customer journeys and understand data structures, as this will show your technical prowess during the interview.
✨Craft Engaging Content Examples
Prepare a few examples of clear and engaging content you've created in the past. Be ready to discuss how you translated complex information into concise messaging, as this is crucial for the role and will demonstrate your communication skills.
✨Showcase Your Project Management Skills
Think of specific instances where you successfully managed multi-channel campaigns. Highlight your ability to deliver complex work on time while fostering positive relationships with colleagues, as collaboration is key at LSBU Group.
✨Be Ready to Discuss Compliance
Familiarise yourself with GDPR and CMA compliance in CRM activities. Be prepared to discuss how you’ve ensured regulatory compliance in your previous roles, as this will be an important aspect of the Senior CRM Officer position.