Content Lead in London

Overview of team purpose

Creative Services is a dedicated delivery team providing high-quality content, design and social media that inspires and engages both business and consumer audiences. Our designers, content producers and social media experts work collaboratively across the organisation. We support London & Partners' priorities through a diverse range of channels, projects, campaigns and brands. By delivering audience-first solutions backed by insights and data, we bring our brands to life, ensuring our output inspires our audiences to choose London and London & Partners' services.

Purpose of role

To inspire and manage a talented content team in order to deliver quality content for business, corporate and consumer audiences. Shape and deliver the strategies and activity plans defined by the Director of Digital Services and Head of Creative Services across our portfolio of brands including Visit London, Grow London and Grow London Local. You are responsible for developing and implementing content strategy processes, including delivery roadmaps, company style guides and best-practice ways of working. Hands-on content analysis, creation and quality assurance with a focus on website, email and marketing collateral content. To manage content delivery in an adaptable, positive way; solving problems and communicating clearly.

Key Tasks

• Lead the team to create rich content which engages target audiences and influences them to choose London. This includes marketing, campaign, editorial, SEO and brand-focused content for business, corporate and consumer audiences.
• Plan, manage and prioritise team workload to ensure delivery of content to a high standard in a timely manner.
• Collaborate closely with SEO and Generative Engine Optimisation (GEO) specialists to align content strategy with best practices, ensuring that all content is optimised for search engines and contributes to overall organic growth goals.
• Develop, implement and champion content strategy, ensuring alignment with company goals, audience needs and best-practice guidelines.
• Ensure all content created – whether in-house or outsourced – meets high standards and supports the content strategy and brand vision.
• Content creation and maintenance – both planning and hands-on delivery using CMS and database.
• Contribute resources and expertise to the Visit London Growth team to maximise ecommerce and other revenue streams currently in development.
• Contribute to the scoping and delivery of projects.
• Nurture efficient and collaborative matrix working across the team and beyond.
• Take responsibility and ownership of project tasks, continuously aiming to improve own performance.
• Equip your team with the right insights, tools and processes.
• Contribute to the selection, and oversee the use, of content management systems and databases, ensuring that website content production is effective and efficient.
• Ensure your team is up to date with relevant strategic priorities, best practice and legal requirements (SEO/GEO, accessibility, copyright law etc).
• Source and manage freelance and agency support including translation agencies working closely with the Marketing Resource Manager.
• Budget management.
• Any other reasonable duties as allocated by the line manager.

You will have/bring

• Content strategy, planning, delivery and optimisation covering B2B and B2C content and channels.
• Customer first and data led, using audience data and analytics to inform activity and achieve goals.
• Team development and line management skills.
• Excellent editorial and data management skills and exceptional attention to detail.
• Website content management system (preferably Sitecore) and database experience.
• Extensive experience of sub-editing, ensuring final QA across all forms of content.
• Extensive knowledge of best practice and industry trends, including SEO, GEO and emerging AI tools.
• Strong working knowledge of Google Analytics 4 and ability to analyse a range of data to self-serve, monitor performance, identify content opportunities and report on performance.
• Strong planning and project management skills and experience of delivering content to a brief for a range of channels, plus internal and external projects, and campaigns.
• Proficiency in Microsoft Office especially Excel, Word and PowerPoint.
• Experience working in an agile marketing environment and as part of project teams.
• Experience working collaboratively with internal clients, stakeholders, partners, agencies, third-party suppliers etc.
• Supplier and budget management.
• Commitment to continuous learning.

You will get

• Competitive Salary: We value your contributions and ensure you are rewarded accordingly.
• Learning & Development Opportunities: Continuous growth is at the heart of our culture, with ample opportunities for professional development.
• Strong Culture of Belonging: We foster an inclusive environment where every team member feels valued and supported.
• Various Networks for Staff: Connect with like-minded colleagues through our numerous staff networks.
• Competitive Pension Scheme: Secure your future with our robust pension plan.
• Networking Opportunities: Expand your professional network within your chosen field.
• Geopolitical Insights: Gain unique perspectives on global economic and political trends.
• Hybrid Working Arrangement: Enjoy the flexibility of working both remotely and in-office.
• WorkFlex: Take advantage of opportunities to work abroad and experience different cultures.

London's diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability. We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at interview about any flexibility you may need, be it full-time, job-share, or part-time.

We encourage applications from all sections of the community.

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.