At a Glance
- Tasks: Create engaging social media content that showcases the best of London.
- Company: Join London & Partners, a dynamic growth agency focused on economic growth.
- Benefits: Flexible freelance role with opportunities to showcase your creativity.
- Other info: Work independently and represent the Visit London brand with your unique style.
- Why this job: Make an impact by inspiring audiences and reflecting London's diversity.
- Qualifications: Strong social media skills and experience in video creation and editing.
The predicted salary is between 30000 - 40000 € per year.
Application Deadline: 21 May 2026
Department: Marketing
Location: London
Background - London & Partners
London & Partners is the growth agency for London. Our mission is to create economic growth that is resilient, sustainable and inclusive. We are a social enterprise, combining purpose with commercial rigour and are funded by grants channelled by the GLA, partners and our portfolio of commercial ventures.
Overview of the team
The Social Media team are responsible for managing the Visit London social media channels and creating content in-house, from brief to final post. The team focuses on showing the best of London in an exciting, realistic and accessible manner.
Purpose of the role
To support the social team with social‑first content creation. You’ll be conceptualising and creating bespoke, beautiful content that inspires audiences, communicates our brand messages, reflects London’s diversity and showcases our partners. Working with the social team, you will be creating dynamic visual content that will be published across our B2C channels (organic and paid).
Key Tasks
- Film and edit video content for social channels from a written brief, with particular focus on Instagram Reels & TikTok
- Act as an on‑camera host, asking questions to members of the public, showing yourself taking part in different London experiences, etc.
- Assist in storyboarding and conceptualising content ideas for new briefs
- Ensure all content is cleared for usage with the relevant permissions and model release
- Write engaging and informative scripts for voiceover on videos. Ability to record voiceovers is desirable.
You’ll have/bring
- Excellent understanding of the social media landscape
- Proactivity in suggesting content ideas and new filming/editing techniques
- Well organised with an exceptional attention to detail
- Able to independently attend shoots and represent the Visit London brand
Skills
- Ability to capture, edit and optimise video and photos for social media
- Comfort being in front of the camera, as well as behind it
- Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, After Effects)
- Excellent knowledge and understanding of social media landscape and content trends across B2B and B2C channels
- Hands‑on experience marketing or creating content on all or most of the following: Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok and Pinterest
- Excellent organisational skills and a track record of delivering work on time and to budget
- Commitment to follow protocols and guidelines at all times to manage corporate and reputational risk
- You should have your own equipment (phone or camera) for shoots. Filming requirements are 4k, 60fps and ability to shoot 9:16.
Freelance Social Media Content Creator employer: London & Partners
London & Partners is an exceptional employer that champions creativity and inclusivity within its vibrant marketing team. As a social enterprise, we offer a unique opportunity to contribute to London's economic growth while enjoying a supportive work culture that fosters professional development and innovation. Our London-based team thrives on collaboration, providing freelancers with the chance to create impactful content that showcases the city's diversity and charm, all while enjoying the dynamic atmosphere of one of the world's most iconic cities.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Social Media Content Creator
✨Tip Number 1
Get your portfolio sorted! Showcase your best social media content, especially videos and visuals that pop. Make sure it reflects your unique style and creativity – this is your chance to shine!
✨Tip Number 2
Network like a pro! Connect with people in the industry on platforms like LinkedIn or even Instagram. Engage with their content, share your insights, and don’t be shy to slide into DMs for potential collaborations or advice.
✨Tip Number 3
Practice makes perfect! Before any interviews or shoots, rehearse your on-camera presence. Record yourself, review it, and tweak your delivery. Confidence is key when you’re representing the Visit London brand!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us!
We think you need these skills to ace Freelance Social Media Content Creator
Some tips for your application 🫡
Show Off Your Creativity:When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, this role is all about creating dynamic content, so make sure your application reflects that vibe.
Tailor Your Application:Don’t just send a generic application. Tailor it to the job description! Highlight your experience with social media content creation and how you can bring the essence of London to life through your work. We want to see how you fit into our mission!
Include Relevant Work Samples:We love seeing what you can do! Include links to your previous work or portfolio that showcases your skills in video editing and content creation. This will give us a taste of your style and what you can bring to the table.
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed! It’s the easiest way for us to keep track of applications and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at London & Partners
✨Know Your Platforms
Make sure you have a solid understanding of the social media landscape, especially Instagram and TikTok. Familiarise yourself with current trends and successful content strategies on these platforms, as this will show your potential employer that you're not just a creator, but also a savvy marketer.
✨Showcase Your Work
Prepare a portfolio that highlights your best video content. Include examples that demonstrate your ability to film, edit, and optimise for social media. If possible, bring along a few clips that showcase your on-camera presence and storytelling skills, as this role requires you to be engaging in front of the camera.
✨Be Ready to Brainstorm
During the interview, be prepared to discuss content ideas and how you would approach storyboarding for new briefs. This shows your proactivity and creativity, which are key traits for this role. Think of a few concepts beforehand that reflect London’s diversity and excitement.
✨Understand the Brand
Research London & Partners and their mission. Understand their brand voice and values, and think about how you can align your content creation with their goals. Being able to articulate how your work can support their mission will set you apart from other candidates.
