Business Development Manager - Association

Business Development Manager – Association

Application Deadline: 23 May 2025

Department: Marketing, Destination and Commercial

Employment Type: Full Time

Location: London

Compensation: £40,000 – £44,000 / year

Description

We are a dynamic and growing organisation focused on attracting people and businesses into London now and in the future, securing economic benefits for the city and strengthening London’s reputation as the world’s greatest city. We passionately champion London\’s excellence with one confident and powerful voice to businesses, events organisers, students and visitors, and work to position London & Partners as the experts to partner with when looking to set up business or host a major corporate, sporting or cultural event in the capital.

Purpose of the Role

To be an integral member of the association sales team to promote London to the association sector. Identifying and targeting potential clients and intermediaries to win bids for London and to contribute to the economic benefit of the city and L&P’s targets. Working closely with stakeholders and L&P to improve London’s offering to attract international association events to the city. The role involves some overseas travel.

Key Tasks

• Contribute to the development, implementation and delivery of the business sales & marketing plan and company vision.
• To develop a portfolio of assigned key accounts and congress organizer accounts to develop and retain
• Assist with managing new enquiries by telephone, email and website, in conjunction with the Associations Sales team.
• Manage enquiry follow up to conversion, including site inspection facilitation/visits if required.
• Maintain the IDSS Account management system with regards to accuracy of data.
• Research potential leads for pipelines from ICCA, Trade magazines and relevant partners.
• Work with the Head of Associations in the organization and implementation of external research projects to develop new business and international Congress leads.
• Assist with larger citywide bid documents including housing and managing the charter contact relationships and education
• Manage the Associations data for ICCA rating.
• Research, organise and deliver sales missions or individual sales appointments with or without partners and as per outlined sales objectives.
• Proactively research and source new leads by telephone, email and website, from start up to conversion, including site inspection facilitation/visits if required
• Maintain the CRM Account management system with regards to accuracy of data
• Attend trade shows as required in order to manage incoming enquiries, including the follow up and communication post activity
• To identify potential clients for Hosted Buyers programmes, sales missions and familiarization events
• Project management for Association client events, partner events and potential sales missions
• To actively participate with Team Association partners meeting/Charter meetings
• To take an active project management role in identifying, recruiting and managing suitable ambassadors for the London Ambassador programme and/or advisory board.
• Any other reasonable duties as allocated by the line manager, eg competitor knowledge and analysis, CRM reporting
• To assist with budget management
• To lead on large bids
• To lead on event management and other project-based team initiatives.
• Day to day finance administration: raising purchase orders & invoices.

Key Relationships:

• International/European association clients/intermediaries
• L&P business tourism team
• L&P Business marketing, PR, Events/Exhibitions teams
• Trade Associations ie ICCA, ABPCO, INCON, UIA, Association Execs
• L&P Partners

You’ll have/bring

• Previous sales experience in the business tourism sector or hotels/venues.
• Working in a sales target environment
• Key client account management
• Good knowledge of the London business tourism product
• Working knowledge of budgets/financial targets
• Experience of managing contacts within a database
• Proven track record in account management relationship skills
• Sales and presentation experience
• Research / proactive telesales tenacity
• Knowledge of International/European Association sector
• Excellent knowledge of the London venue/hotel product and market
• Experience of working in venues/cvb’s to middle management level
• Excellent communication skills –verbal & written
• Excellent administration/strong attention to detail
• Computer literate – Microsoft Office products Word and Excel & PowerPoint
• Marketing and PR knowledge

You’ll Get

• To join a fast paced, flexible and inclusive social enterprise
• Hybrid working environment
• 30 days’ holiday in addition to UK public holidays
• Excellent employer pension contribution and Medical Cash Plan

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.

London\’s diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability. We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at interview about any flexibility you may need, be it full-time, job-share, or part-time.

We encourage applications from all sections of the community.

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