Senior Campaigns Executive

Please note: This is an 18 month fixed term contract. We’re looking for a commercially savvy Senior Advertising & Partnerships Executive to join our fast‑paced team at LNER. This is a key role within the Advertising and Partnerships function, supporting the delivery of high‑impact campaigns across digital channels and engaging brand partnerships. Reporting to the Digital Campaign Manager and working closely with the Brand Partnerships Lead, you’ll lead or support the development and execution of digital advertising that tackles core business challenges, boosting customer journeys and revenue.

You’ll be hands‑on with digital advertising within multi‑channel campaigns, performance marketing and creative development. You’ll also support in the delivery of brand partnership activity, including taking the lead on some of our high‑profile collaborations with Destination Marketing Organisations. You’ll manage day‑to‑day relationships with our agency partners, oversee campaign planning and delivery, and apply strong creative judgement and digital media understanding to ensure our campaigns are both effective and on‑brand. With a sharp eye on ROI, you’ll also support performance tracking and budget management, including raising POs and monitoring spend.

Within this role you’ll also be involved in:

• Support on the delivery of digital advertising campaigns across channels such as Paid Social, Online video and Display, from brief to post‑campaign reporting.
• Manage day‑to‑day campaign development, coordinating stakeholders and applying feedback to ensure smooth execution.
• Identify and/or lead on tactical campaign opportunities that resonate with audiences, drive value or tackle business challenges.
• Select and manage the right mix of marketing channels to meet campaign objectives, working across predominantly digital and on occasion offline platforms when required.
• Build strong relationships with creative and media agencies for role’s workstreams, ensuring high‑quality output and efficient use of budgets.
• Monitor campaign performance against KPIs, optimising in‑flight activity and applying learnings for continuous improvement.
• Ensure all campaigns align with brand vision and tone of voice, maintaining consistency across channels.
• Administration duties to support the day to day running of the advertising & partnerships team including diary co‑ordination for key meetings.
• Use customer insights, data, and trends to inform campaign planning and ensure compliance with Advertising Standards.
• Support the Brand Partnerships Lead on key initiatives, including asset creation and on occasion, event delivery.
• Take the lead in the planning and delivery of some of our brand partnerships, including activity with Destination Management Organisations.
• Collaborate with internal teams and external partners across various levels and functions to gain project buy in & campaign support cross channels.

About you:

You know what great digital advertising looks like and have the creative flair to make it impactful, engaging, and on‑brand. A proactive self‑starter, you take ownership of your work and consistently deliver against deadlines, budgets, and targets. A confident communicator and collaborator, you build strong relationships with agencies, suppliers, and stakeholders at all levels. Detail‑oriented and organised, you manage multiple projects with precision and efficiency. You bring excellent written and verbal communication skills, offering clear direction and constructive feedback across teams. Analytical and commercially minded, you focus activity where it drives the greatest business impact—serving the right message to the right audience at the right time. Calm under pressure, you solve problems with clarity and confidence, even when faced with complex challenges. Results‑driven, you set SMART goals, measure performance, and continuously improve through insight and learning.

Skills & experience:

• Demonstratable experience in above the line (paid for) campaign or marketing roles, ideally within transport, retail, or service sectors.
• Strong grasp of digital advertising channels, emerging trends, and marketing analytics tools (e.g., Google Analytics, YouGov Brand Tracking).
• Proven project management and multitasking ability, with immaculate attention to detail.
• Commercially minded, with a focus on driving results and ROI from marketing activity.
• Creative thinker with a strong balance of flair, analysis, and strategic judgement.
• Motivated team player who thrives in cross‑functional environments and takes ownership to deliver efficiently.
• Experience managing external agencies and suppliers.
• Demonstrated experience managing partnerships activity from strategy to execution.
• Passionate about making an impact and embodying LNER’s values in everything you do.

What you’ll get:

• Free travel on LNER + 75% off other companies’ tickets (for you & dependents).
• Discounted international train tickets (after one year’s service).
• 50% discount on LNER tickets for friends & family.
• Annual cycle to work schemes/electric vehicle scheme.
• Discount, savings and cashback scheme from top retailers.
• Health & wellbeing schemes and discounts.
• Host of training opportunities to help further your career.
• Rewards & awards to recognise when you shine.

What we believe: To be the most loved, progressive and responsible train operating company, we must make a meaningful difference – always doing what’s right for our customers, our people, the communities and destinations we serve, the future of the industry we lead and the environment we cherish. We know that our people are the beating heart of everything we do. We are committed to creating an inclusive, engaged culture that supports everyone at every stage of their journey – and ensures that when you’re at LNER, you can always be you.

Diversity and inclusion: We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join LNER.

Developing our people: We are focused on creating a learning culture, to support our people to be the best they can be at work by providing them with the tools and resources to navigate their development and career journey. To create a culture where our people can perform at their best, the physical health and mental wellbeing of our people is of paramount importance to us.

What next? As we say, we have fantastic opportunities for ambitious people from all sorts of different backgrounds, so now is the time to join the team at LNER – without delay! Start your journey here - Apply now!

Disclosure and Barring Service (DBS) Check: If you are successful in your application and are new to the business, we will undertake a basic DBS check as part of our pre‑employment checks. This only happens once we have conditionally offered you the job. Here we check for any unspent convictions and conditional cautions under the Rehabilitation of Offenders Act (ROA) 1974. If there is evidence of an unspent conviction or conditional caution, the details of these are reviewed internally by a cross functional panel on a case by case basis before a final offer of employment is issued. This however may result in any offer being withdrawn.

Medical screening: We’re a safety conscious business so for all roles you’ll need to pass a medical screening and a drugs and alcohol test before we send you an unconditional job offer. For our safety critical roles, you’ll also need to have a safety critical medical. Our friendly, in‑house Health and Wellbeing team will book a time and place to suit you. The sooner, the better, so please be flexible with your availability. Once your medical gets the thumbs up, we’ll finalise any last details and look forward to you joining our team.