At a Glance
- Tasks: Manage partnerships with top apparel brands and deliver exciting marketing activations.
- Company: Join the London Marathon Events team, inspiring communities through sport.
- Benefits: Competitive salary, flexible working, and opportunities for personal growth.
- Other info: Dynamic role with a focus on innovation and sustainability in the sports industry.
- Why this job: Be a key player in promoting health and fitness while making a positive impact.
- Qualifications: Experience in commercial partnerships and a passion for sports and community engagement.
The predicted salary is between 45000 - 55000 £ per year.
London Marathon Events (part of the London Marathon Group) works to inspire, champion and increase activity in all ages, abilities and demographics.
We do this through our successful event portfolio (which includes the TCS London Marathon and TCS Mini London Marathon, Brighton Marathon, The Big Half, Vitality London 10,000, Vitality Westminster Mile, Standard Chartered Great City Race and Swim Serpentine), through our extensive outreach programmes working with schools and community groups in London and across the UK and through our network of wholly owned or partially owned companies, such as Maverick, Run 4 Wales, Loch Ness Marathon Ltd, Caledonian Concepts, Athletic Ventures and Friday Night Lights
Our events raise millions for charities every year to improve the lives of individuals and communities and we passionately believe in the power of sport.
Our values are integral to who we are, how we work and what we do
- Caring - We value each other, our customers and the positive impact we make
- Curious - We open our minds to new ideas, perspectives and ways of working
- Exceptional - We strive to be the best and to redefine the art of the possible
- Fun - We create joy, happiness and memories that last a lifetime
Diversity, inclusion and wellbeing are at the heart of everything we do, and we want to ensure they are at the heart of our company.
We strongly value diversity within our workforce and recognise that different people bring different perspectives, lived experience, ideas and culture to the company.
This difference brings with it great strengths, including diversity of thought.
So, if you’re ready to be a force for good, lead change and want to make a difference to society, keep reading.
For successful candidates the offer of employment is subject to satisfactory Disclosure and Baring Service (DBS) clearance.
The Role
The Commercial Partnerships Manager will play a crucial role as a trusted advisor in the servicing of our official Footwear and Apparel Partner(s), delivering first-class relationship management and rights delivery across a variety of events.
Key priorities will include ensuring proactive communication and delivery of rights takes place, driving continuous improvement for oneself and the wider department, developing detailed plans to deliver activations to achieve the brand’s marketing objectives.
Kit management will also make up part of this position, which includes the responsibility to co-ordinate and oversee kit ordering with our apparel partner and efficiently implementing this alongside business needs.
Key Responsibilities
- Provide best-in-class client servicing to our official Footwear and Apparel partner(s). Day to day account management alongside quarterly KPI meetings.
- Support the Senior Commercial Partnerships Manager and Head of Commercial Partnerships to develop the partnership, identifying growth opportunities and additional revenue streams.
- Work with the Senior Partnerships Manager to deliver year-round apparel marketing campaigns.
- To work with key stakeholders to develop and deliver apparel partner activations plans, meeting brand objectives and partnership KPIs.
- Monitor the wider industry trends, and to act upon any key opportunities to enhance value for partners or the business.
- Act as the central co-ordinator between Commercial, Marketing, Events, Operations, Digital and Customer Experience teams to ensure partnership activations and apparel programmes are delivered successfully.
- Own the management and approval process for partner branding assets, ensuring adherence to brand guidelines, sponsorship designations and event-specific creative requirements.
- Maintain and manage partnership rights trackers, ensuring all contractual assets, branding requirements, deliverables and reporting obligations are monitored and delivered in line with agreed timelines.
- To represent the department at internal and external planning meetings, maximising commercial opportunities in line with the company’s objectives and VMOSA
- Produce partnership performance reports, post-event evaluations and stakeholder updates, using data and insight to demonstrate partnership value and identify future opportunities.
- Attend selected events each year to help deliver partner activations and/or support the wider business’ needs
- Occasionally support the Business Development team in partnership renewals and upselling opportunities.
- Apparel Partner - Kit Management
- Manage and oversee the business’s kit requirements, including but not limited to; event finisher T-shirts, workforce uniform, influencer and community kit drops.
- Collaborate with the apparel partner to develop seasonal product plans, event ranges, workforce apparel and participant merchandise programmes aligned to business objectives.
- Lead continuous improvement initiatives across partnership and kit-management processes, implementing efficient systems, reporting tools and ways of working.
- Support the delivery of sustainable apparel and partnership initiatives, ensuring activity aligns with London Marathon Events' social purpose and environmental objectives.
- Success Measures / KPIs
- Contribution to delivering strong NPS results year on year from sponsorship clients.
- Successful delivery of all contractual rights in addition to clearly identifying opportunities to maximise the partnership
- Roll out an efficient and enhanced kit ordering process for use across all business areas to ensure smooth and successful delivery
- Meet company and stakeholder deadlines across the partnership delivery
- Support the Senior Partnership Manager with continuously innovating the apparel partnership and updating them across key milestones on the account
- Develop and maintain strong cross-functional relationships, achieving positive internal and external feedback, and a reputation as a trusted advisor.
- Identify opportunities to maximise apparel sales, retail visibility and consumer engagement across event channels and partner platforms.
- Required Skills
- Technical
- Established written and verbal communications skills
- Customer-first mindset, focused on delivering exceptional service and outcomes.
- Excellent organisational, prioritisation skills with attention to detail
- Excellent computer literacy with the ability to use Microsoft office suite and other relevant software
- Ability to manage multiple stakeholders effectively
- Able to prioritise workload and manage time efficiently
- A good understanding of the commercial side of sport and a desire to build a career in the industry
- Enthusiasm to utilise AI and emerging technologies to improve reporting, partnership servicing, workflow efficiency and commercial insight generation.
- Inclusive
- Communicates Effectively
- Proactive
- Customer Focused
- Curious mindset
• Team player with a sense of fun!
- Required Experience
- Experience in commercial apparel partnerships, apparel sponsorship, retail account management, or retail wholesale management (rights holder or brand retailers).
- Proven experience working within the apparel, footwear or retail market
- Confident in managing and establishing senior stakeholder relationships
- Competency in AI and utilising AI functions to enhance business processes
- #J-18808-Ljbffr
Commercial Partnerships Manager (Apparel) in London employer: London Marathon Events
London Marathon Events is an exceptional employer that champions diversity, inclusion, and wellbeing, creating a vibrant work culture where every team member is valued. As a Credit Controller, you will play a crucial role in a dynamic finance team, with opportunities for personal growth while contributing to meaningful events that inspire communities and raise funds for charities. Located in the heart of London, you will enjoy a fast-paced environment that encourages curiosity and innovation, making your work both rewarding and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Partnerships Manager (Apparel) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for London Marathon Events and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like London Marathon Events are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with London Marathon Events on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at London Marathon Events. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Partnerships Manager (Apparel) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit London Marathon Events. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of London Marathon Events:Show us that you’ve done your homework! In your application, briefly mention what you admire about London Marathon Events’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at London Marathon Events
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at London Marathon Events will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At London Marathon Events, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
