At a Glance
- Tasks: Lead brand strategy and governance across a global organisation, ensuring consistent brand application.
- Company: Join Howden, a global insurance group with a strong employee ownership culture.
- Benefits: Flexible working hours, career progression, and a supportive team environment.
- Other info: Embrace a culture of innovation and support within a dynamic international team.
- Why this job: Make a real impact on a global brand while collaborating with diverse teams.
- Qualifications: Experience in brand management and strong project management skills required.
The predicted salary is between 55000 - 65000 £ per year.
Howden is a global insurance group with employee ownership at its heart. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 24,000 employees spanning over 56 countries. People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.
The role
As Senior Brand Manager, you will sit within the Corporate Affairs division and play a central role in supporting the development, governance and enablement of Howden’s global brand across a sophisticated, federated organisation. The role ensures the brand is applied consistently and evolves strategically. It enables the brand effectively at scale while working closely with collaborators from different regions and functions.
What you’ll be doing
- Support the implementation and ongoing evolution of the global brand framework throughout the organisation.
- Partner with stakeholders across regions and business units to drive effective, commercially practical brand application.
- Help handle brand governance processes, approvals and compliance initiatives.
- Support the development, management and evolution of brand identity systems, guidelines and standards.
- Maintain and update brand mentorship to reflect interpersonal needs, digital requirements and new technologies.
- Work closely with internal and external creative partners to ensure high‐quality execution across all brand touchpoints.
- Build positive relationships across the organisation, acting as a trusted advisor on brand‐related matters.
- Influence team members at varying levels of seniority within a matrixed, global business.
- Collaborate closely with Design, Content, Marketing, Communications, Operations and external agency partners.
Who we’re looking for
- Proven experience operating in a brand management role within a sophisticated or global organisation.
- Proven experience managing brand governance, frameworks or mentorship at scale.
- Strong project management experience, capable of balancing critical thinking and practical delivery.
- Experience working expertly with creative specialists, providing informed feedback and clear direction.
- Evidence of establishing effective relationships and influencing stakeholders across functions and seniority levels.
- Experience leading multiple priorities and workstreams in an evolving or ambiguous environment.
Qualifications
- A degree or equivalent professional experience in brand, marketing, communications or a related field is desirable.
- Strong written and verbal English, with the ability to communicate brand mentorship clearly and optimally.
- Good numeracy skills, with confidence working with budgets, resources or performance considerations relevant to the role.
What do we offer in return?
A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us:
- Our successes have all come from someone brave enough to try something new.
- We support each other in the small everyday moments and the bigger challenges.
- We are determined to make a positive difference at work and beyond.
Reasonable adjustments
We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours or hybrid working. If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.
Senior Brand Manager employer: London Insurance Life
Howden is an exceptional employer that fosters a vibrant work culture centred around employee ownership and collaboration. With a strong emphasis on work-life balance, career progression, and sustainability, employees are empowered to drive meaningful change within a supportive environment. Located in London, the role of Senior Brand Manager offers unique opportunities for professional growth while working alongside a diverse team of passionate individuals committed to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for London Insurance Life and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like London Insurance Life are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with London Insurance Life on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at London Insurance Life. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit London Insurance Life. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of London Insurance Life:Show us that you’ve done your homework! In your application, briefly mention what you admire about London Insurance Life’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at London Insurance Life
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at London Insurance Life will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At London Insurance Life, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
