At a Glance
- Tasks: Manage digital marketing campaigns and optimise strategies across various platforms.
- Company: Join the London Governance & Compliance Academy, a leader in professional education.
- Benefits: Competitive salary, performance bonuses, and flexible working options.
- Other info: Fast-paced environment with opportunities for growth and learning.
- Why this job: Be part of an innovative team shaping the future of digital marketing.
- Qualifications: Degree in Marketing or related field; experience with digital channels required.
The predicted salary is between 30000 - 40000 £ per year.
The London Governance & Compliance Academy (LGCA) is seeking an experienced Business Development Manager to be based in its London, UK offices. LGCA is a learning provider specialising in the areas of governance, risk and compliance and a member of The European Institute of Management and Finance Group, one of Europe’s leading providers for certified and executive education, eLearning and bespoke learning solutions in the financial sector.
The Specialist, Digital Marketing will support an exciting client roster with full-funnel digital media strategy, planning, analytics, and optimisation. This person will work across channels including paid search, social media, display (or "banner") ads, and online video to reach and exceed clients' goals. They will create dynamic advertising strategies by combining strengths in planning, execution, analysis, and creativity.
Responsibilities
- Organise and be responsible for campaign setup and management across a variety of vendors and platforms.
- Manage advert budgets, including allocation of monthly budgets, issuance/revisions of monthly insertion orders, oversight of billing and financial reconciliation on a monthly and quarterly basis, and resolution of media invoice and advert service fee discrepancies.
- Analyse campaign performance and provide optimisation recommendations.
- Deliver weekly, monthly, quarterly reporting for the cross-functional team, senior management, and clients.
- Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques.
- Serve as a subject matter expert for the digital channels and consult with various stakeholders on digital media strategy. Provide concise and thoughtful recommendations.
- Build process documentation and keep records of campaign implementations and optimisations.
Qualifications
- Bachelor Degree with a focus in Marketing or other related (quantitative) discipline.
- Experience and/or training managing multiple digital channels.
- Experience with MS Office including Excel.
- Familiarity with buying platforms such as GDA, Facebook Ads Manager, LinkedIn Campaign Manager.
- Ability to handle multiple projects, prioritise responsibilities, and work efficiently in a fast-paced environment.
- Keen problem-solving and troubleshooting abilities; high level of accuracy and attention to detail.
- Ability to understand and learn new technologies.
- Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, kind, and patient; and enjoy explaining complicated concepts to others.
Job Benefits
- A competitive remuneration package.
- Performance related discretionary bonus.
- Flexible working may be possible upon agreement with LGCA’s management.
- Other benefits will be offered to the successful candidate based on qualifications and experience.
Contacts
Upload or send your CV to info@lgca.uk
Hiring organization: London Governance & Compliance Academy
Employment Type: Part-time
Industry: Professional Education
Job Location: 34 Lime Street, London, EC3M 7AT, UK
Date posted: January 25, 2021
Specialist, Digital Marketing employer: London Governance and Compliance Academy
The London Governance & Compliance Academy (LGCA) is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and professional growth are at the forefront. Employees benefit from a competitive remuneration package, performance-related bonuses, and flexible working arrangements, fostering a culture that values collaboration and creativity. With opportunities for continuous learning and development within the thriving financial education sector, LGCA is committed to empowering its team members to excel in their careers while making a meaningful impact.
Contact Details:
London Governance and Compliance Academy Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Specialist, Digital Marketing
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We think you need these skills to ace Specialist, Digital Marketing
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