Marketing and Communications Manager

Strategy and Communications

Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities.

The work of the directorate’s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross‑organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.

About the team

EURO 2028 sits within the GLA Major Sport Events Team.

About the role

To lead, plan and deliver the high‑impact marketing and communications requirements for UEFA EURO 2028 in London in collaboration with UEFA and UK&I.

The post‑holder will be responsible for ensuring integration of GLA marketing campaign messages and objectives within the wider event marketing, communications and operational plans.

• What your day will look like
• Develop and lead the delivery of an integrated marketing and communications plan for the GLA’s UEFA EURO 2028 project, ensuring alignment of GLA marketing campaign messaging with wider event marketing, communications, operational and business objectives.
• Act as an effective account manager, working closely with the marketing and communications teams at UEFA, UK&I 2028 and the FA to proactively avoid conflicts and promote cross‑partner alignment of marketing and communications plans.
• Lead the Marketing and Communications Working Group for EURO 2028 in London, ensuring representation from London agencies including London and Partners, Local Authorities, MET Police Service, Tf L, and others.

Report updates to the Tactical Partners Group.

• Work with EURO 2028 project team members to anticipate future programme needs, proactively planning marketing and communications activity and advising stakeholders on risks, opportunities and direction.
• Work with the GLA Marketing and Digital Communications Team to ensure GLA marketing campaign objectives, messaging and assets are promoted throughout the EURO 2028 marketing and communications plans.
• Take a rigorous approach to planning and management, ensuring that objectives are clearly defined, and that appropriate/effective performance and project management processes are in place throughout the entire lifecycle of the project.
• Manage the marketing and communications budget to ensure value for money and creating a campaign that delivers against the GLA EURO 2028 vision and objectives.

Skills, knowledge and experience

• To be considered for the role you must meet the following essential criteria:
• Experience of managing the development and delivery of a high‑profile, multi‑channel, marketing and communications plan for a major sport event.
• Knowledge of the structure of London Government, particularly the respective roles of Local Authorities, the Mayor and GLA and National Government; and a good understanding of how sport is managed and administered in London and nationally.
• Experience of operating in a politically sensitive environment and handling communications in this environment.
• Managing a large budget to deliver a high‑profile campaign, working with multiple stakeholders.
• Experience of using data, insight and evaluation to inform marketing and communications strategy.
• Experience of planning and delivering operational communications for a major sport event.
• Building & Managing Relationships

… is developing rapport and working effectively with a diverse range of people, sharing knowledge and skills to deliver shared goals.

• Actively engages partners and encourages others to build relationships that support GLA objectives.
• Understands and recognises the contributions that staff at all levels make to delivering priorities.
• Proactively manages partner relationships, preventing or resolving any conflict.
• Adapts style to work effectively with partners, building consensus, trust and respect.
• Delivers objectives by bringing together diverse stakeholders to work effectively in partnership.
• Communicating and Influencing

… is presenting information and arguments clearly and convincingly so that others see us as credible and articulate and engage with us.

• Encourages and supports teams in engaging in transparent and inclusive communication.
• Influences others and gains buy‑in using compelling, well thought through arguments.
• Negotiates effectively to deliver GLA priorities.
• Synthesises the complex viewpoints of others, recognises where compromise is necessary and brokers agreement.
• Advocates positively for the GLA both within and outside the organisation.
• Planning & Organising

… is thinking ahead, managing time, priorities and risk, and developing structured and efficient approaches to deliver work on time and to a high standard.

• Prioritises work in line with key team or project deliverables.
• Makes contingency plans to account for changing work priorities, deadlines and milestones.
• Identifies and consults with sponsors or stakeholders in planning work.
• Pays close attention to details, ensuring team’s work is delivered to a high standard.
• Negotiates realistic timescales for work delivery, ensuring team deliverables can be met.
• Responding to Pressure and Change

… is being flexible and adapting positively, to sustain performance when the situation changes, workload increases, tensions rise or priorities shift.

• Maintains a focus on key priorities and deliverables, staying resilient in the face of pressure.
• Anticipates and adapts flexibly to changing requirements.
• Uses challenges as an opportunity to learn and improve.
• Participates fully and encourages others to engage in change initiatives.
• Manages team’s well‑being, supporting them to cope with pressure and change.
• Responsible use of Resources

… is taking personal responsibility for using and managing resources effectively, efficiently and sustainable.

• Allocates financial and people resources efficiently to maximise value for team and wider organisation.
• Thoughts in terms of maximum efficiency when planning resource allocation.
• Implements good practice on efficient use of resources.
• Monitors financial performance and efficiency of own team, ensuring delivery of work within budget.
• Negotiates and manages contracts responsibly across a diverse supplier base.
• Decision Making

… is forming sound, evidence‑based judgements, making choices, assessing risks to delivery, and taking accountability for results.

• Takes decisions as necessary based on the information available.
• Makes decisions without unnecessarily referring to others.
• Involves and consults internal and external stakeholders early in decisions that impact them.
• Identifies potential barriers to decision making and initiates action to move a situation forward.
• Demonstrates awareness of the GLA’s decision making processes and how to use them.

GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here GLA Competency Framework.

This role is based at London Fire Brigade’s Head Office (Union Street SE1 0LL).

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