Digital Content Editor

The Digital Content Editor will play a key role in shaping how the Mayor of London and the Greater London Authority communicate with diverse audiences. This role is responsible for creating and editing engaging, audience-focused content across digital channels, translating strategic priorities into impactful messages. By championing best practices in digital content strategy and accessibility, the Digital Content Editor ensures that campaigns are effective, inclusive, and aligned with the GLA's goals. This position is vital for maintaining the clarity, tone, and effectiveness of the Mayor’s digital communications, helping to deliver timely, high-quality content across social media, email, and emerging platforms. The role also contributes to integrated marketing efforts, optimising the use of data and analytics to achieve campaign success. By managing projects, guiding junior staff, and collaborating across teams, the Digital Content Editor ensures that the GLA remains at the forefront of digital communications.

What your day will look like:

• Create and edit engaging, audience-first content across a range of digital channels, including paid, social media, email, and emerging platforms.
• Turn strategic priorities into clear, compelling messages that resonate with diverse audiences across London.
• Work closely with colleagues across communications, policy, and marketing teams to deliver integrated campaigns and ensure consistency in tone and messaging.
• Champion best practice in digital content, ensuring all output is accessible, inclusive, and aligned with the GLA's standards and objectives.
• Use data and performance insights to refine content, optimise campaigns, and maximise impact.
• Manage content projects from briefing through to delivery, ensuring work is high-quality, timely, and effective.
• Support and guide junior team members, helping to build capability and maintain high editorial standards.
• Contribute to a culture of innovation, keeping the GLA at the forefront of digital communications and exploring new ways to engage audiences.

Skills, knowledge and experience:

• Exceptional copywriting and editing skills, capable of crafting audience-focused, clear, and impactful content aligned with organisational goals.
• Strong experience in leveraging social media, email marketing, and digital advertising for communications, campaigns, advocacy, and engagement, with an understanding of emerging trends and platforms.
• Solid understanding of visual storytelling and its role in effective digital communications and campaigns.
• Working knowledge of email marketing CRMs specifically Mailchimp, building and monitoring social media advertising campaigns in Meta Ads Manager, Google and Snapchat, and design tools such as the Adobe suite and Canva.
• Strong understanding of politically sensitive work, with experience managing relationships with stakeholders, including senior leadership.
• Comfortable working under pressure and adapting to a changeable environment.

Benefits:

In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. You will also receive an attractive range of benefits including 30 days' annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme. GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. You will need to split your time between home working and coming into the office.

Equality, diversity and inclusion:

London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability. We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce. We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share. Please note we are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Should you require any adjustments through the process, we will accommodate as much as possible. Please contact the recruitment team for further information if required.