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For Companies At a Glance
- Tasks: Lead a dynamic marketing team to shape and execute impactful campaigns.
- Company: Join London Gatwick, the UK's second largest airport, with exciting growth plans.
- Benefits: Enjoy competitive pay, bonuses, share schemes, and airside perks.
- Why this job: Be part of a vibrant culture that values innovation and customer experience.
- Qualifications: Experience in marketing campaigns, team leadership, and customer engagement strategies required.
- Other info: Flexible travel options to work and a chance to make a real impact.
The predicted salary is between 43200 - 72000 £ per year.
Positioned as comfortably the second largest airport in the UK, here at London Gatwick we have big plans ahead for growth, building and further strengthening our position as a major international gateway.
With a new brand launched not so long ago, coupled with a revised vision, ‘to be the airport for everyone, whatever your journey’, the future is most certainly looking bright.
Now is your opportunity to flex your Marketing expertise and be a key driver in making London Gatwick’s vision a reality for our passengers, as we are searching for a Head of Marketing .
As London Gatwick’s Head of Marketing, you will lead our passionate marketing team to define and deliver the marketing strategies and campaigns that build our brand reputation, creating an unrivalled experience for everyone that travels through our airport!
Role Purpose
The Head of Marketing is a pivotal role in defining, leading and executing the commercial marketing strategy. Leading a team of marketers, the role focusses on building brand reputation, driving passenger volume, optimising revenue performance and building customer satisfaction, loyalty & lifetime value. The role also helps shape and define the brand and reputational image of Gatwick, aligned to defined customer segment needs, ensuring this then transmits through a clear & coherent passenger experience delivery.
Key Deliverables
- Define and execute short & medium term campaigns & promotions, aligned with targeted business outcomes ( pax volume/income)
- Drive forward the ‘look and feel’ investment programme, focussed on elevating the Gatwick airport product ( reputation, nps, customer satisfaction)
- Develop a personalised, timely & relevant approach to customer engagement through CRM & other interactions ( income/data acquisition/life-time value)
- Enhance the understanding of customer needs and demands through market research, identifying relevant insights that drive business behaviour & that create value opportunities ( actionable insights, product development, customer satisfaction)
- Continue to optimise the performance of marketing activity through robust measurement & evaluation ( ROI)
Experience we’re looking for
- Designing and delivering marketing/advertising campaigns, both directly, and indirectly by managing a team of marketing professionals
- Driving forward ‘look and feel’ / cosmetic investments of scale, in physical premises/spaces
- Managing in brand across a multi-faceted B2C environment
- Implementing customer relationship management strategy, ideally within a strong/identified B2C environment
- Managing a programme of market research gathering, or moreover, capability at identifying insights that translates to tangible value-additive business outcomes
- Working with ambiguity and applying commercial instinct to maximise opportunities
Personal attributes and qualities to be successful in this role
- Strong and supportive leader of people and collaborative across peers
- Able to influence/challenge, using data/logic to support position at Exec level
- Commercially tenacious and hungry to succeed
- A good ‘people person’ – likeable and positive attitude
- Ability to think laterally/innovatively
What’s in it for you?
We value our people and reward the knowledge and expertise you bring with a highly competitive package, enhanced by an annual bonus, share scheme, pension, and lifestyle insurance. Not to mention all the airside perks!
At London Gatwick we’re also very well connected, just 30 minutes from central London and directly linked to over 100 towns and cities. Whether you prefer to travel by bicycle, electric car, or train, we aim to make your journey to work as convenient and cost-effective as possible.
Whatever your interests and ambitions, wherever you want your journey to take you, London Gatwick could be the place where your career really does… well… take off.
Click Apply Now to begin your journey, your way with London Gatwick. Closing date for applications is 26th February 2025.
Should you require any reasonable adjustments to be made as part of the application process please contact us directly.#J-18808-Ljbffr
Head of Marketing employer: London Gatwick Airport
Contact Detail:
London Gatwick Airport Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarize yourself with London Gatwick's recent brand launch and vision. Understanding their goals will help you align your marketing strategies with their objectives, showcasing your ability to drive their vision forward.
✨Tip Number 2
Highlight your experience in managing a team of marketers effectively. Be prepared to discuss specific campaigns you've led that resulted in increased brand reputation or customer satisfaction, as this is crucial for the Head of Marketing role.
✨Tip Number 3
Demonstrate your understanding of customer relationship management (CRM) strategies. Share examples of how you've successfully implemented CRM initiatives that enhanced customer engagement and loyalty in a B2C environment.
✨Tip Number 4
Prepare to discuss how you've utilized market research to derive actionable insights. Being able to illustrate how you've translated data into successful marketing strategies will show your analytical skills and commercial instinct.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Marketing position. Understand the key deliverables and experience required, as this will help you tailor your application to highlight relevant skills and experiences.
Craft a Tailored CV: Ensure your CV reflects your marketing expertise and leadership experience. Highlight specific campaigns you've led, your approach to customer engagement, and any measurable outcomes that demonstrate your success in previous roles.
Write a Compelling Cover Letter: In your cover letter, express your passion for the role and the vision of London Gatwick. Discuss how your background aligns with their goals, particularly in building brand reputation and enhancing customer satisfaction.
Showcase Your Leadership Skills: Emphasize your ability to lead and collaborate with teams. Provide examples of how you've influenced peers and driven marketing strategies in previous positions, showcasing your commercial instinct and innovative thinking.
How to prepare for a job interview at London Gatwick Airport
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how they align with the goals of London Gatwick's vision.
✨Demonstrate Leadership Skills
As a Head of Marketing, you'll be leading a team. Share examples of how you've successfully managed and motivated teams in the past, focusing on collaboration and achieving common goals.
✨Understand Customer Needs
Familiarize yourself with the latest market research trends and customer insights relevant to the airport industry. Be ready to discuss how you would apply this knowledge to enhance passenger experience and satisfaction.
✨Prepare for Strategic Discussions
Expect questions about how you would define and execute marketing strategies that drive passenger volume and revenue. Think about innovative ideas you can bring to the table that align with the airport's brand and reputation.
