Content & Social Media Specialist

Grow our reach. Strengthen our brand. Bring more families and talent to LEYF.

London Early Years Foundation (LEYF) is one of London’s largest charitable social enterprises and our nurseries thrive when families and future colleagues understand who we are, what we stand for and the impact we make every day.

Social media is one of the most powerful ways we tell that story. With the right content, we can increase occupancy, attract brilliant people to join our teams, and show people across London what makes LEYF nurseries so special.

We’re looking for a Content & Social Media Specialist who can capture the heart of LEYF – our pedagogy, our people and our purpose and bring it to life across our digital platforms with distinctive content, quick creative thinking and the judgement to know what works on each platform.

If you love storytelling, thrive in fast‑paced environments and want your work to fuel social purpose, you’ll feel right at home here.

Highlights of what you’ll be doing

Create content that inspires, informs, engages and gets seen

• Spend time in nurseries capturing video and stories that feel real, warm and distinctly LEYF
• Produce high-performing short‑form content across LinkedIn, TikTok, Instagram and Facebook
• Tailor posts for different platforms and audiences – from families to educators to sector partners
• Turn briefs from colleagues into compelling, on‑brand content that performs well

Lead the day‑to‑day of our social channels

• Own & schedule our organic content calendar – planned and reactive
• Writes sharp, scroll‑stopping copy that lifts every video
• Monitor and analyse monthly performance, spotting what works and why
• Conduct audits and competitor analysis to help shape LEYF’s distinct presence

Build relationships and bring our brand to life

• Work closely with nursery teams – you’ll be a familiar, friendly and trusted face
• Support spokespeople and senior colleagues with captions, copy and social guidance
• Represent LEYF’s values, tone and professionalism in every interaction

We’re looking for someone who…

Has the skills

• Strong short‑form video and copy creation with fast editing skills
• Deep understanding of platforms, algorithms and best practice
• Confident with mobile editing tools and ideally Premiere Pro or DaVinci Resolve
• Experience in an in‑house comms team or agency environment
• Able to analyse performance and make data‑driven improvements
• Comfortable with tools like Planable, Canva or Adobe (nice, not essential)
• Excellent written English and attention to detail

And the behaviours that make this role shine

• Warm, collaborative and great with people – especially in nurseries
• Curious, proactive and creatively minded
• Calm under pressure and happy working at pace
• Enjoys feedback and comfortable learning fast
• Adaptable, efficient and pragmatic
• Motivated by LEYF’s mission and working with children

Why you’ll love it here

• Your content will directly support occupancy, recruitment and brand strength
• You’ll shape how LEYF shows up online during an exciting period of growth
• You’ll join a warm, values‑driven team
• Hybrid working with lots of time in nurseries
• Sociable hours (Monday–Friday, nursery opening times)
• 70% childcare discount for your children or grandchildren
• 26 days’ holiday plus bank holidays and your birthday off

We welcome you exactly as you are

Diverse backgrounds, experiences and perspectives strengthen our work. If you’re excited about this role and want to use your creativity for a purpose, we’d love to hear from you.

Apply online and share examples of your content. We’re reviewing applications as they come in, so please don’t wait too long.