At a Glance
- Tasks: Create engaging content for blogs, social media, and marketing campaigns.
- Company: Join the UK's leading luxury furniture provider with over 40 years of experience.
- Benefits: Enjoy flexible working, generous leave, and wellness support.
- Other info: Dynamic work environment with opportunities for growth and innovation.
- Why this job: Be part of a creative team shaping luxury living through impactful storytelling.
- Qualifications: Strong writing skills and a passion for audience engagement.
The predicted salary is between 36000 - 60000 £ per year.
Job reference: NWT-CSX-001280
Salary: Contributory Pension Scheme
Closing date: 16/12/2025
Department: Marketing
Location: Trafford Park, Manchester
Employment type: Full Time
Job Purpose
BHID Group is the UK’s leading provider of bespoke luxury furniture. With over 40 years of experience, we craft furniture with meticulous attention to detail, transforming spaces that inspire and set the standard for luxury living. Through exceptional design and service, we enhance our clients’ homes and enrich their everyday lives.
The Content Writer will be responsible for writing and managing compelling content that inspires, educates, and engages our audience, helping to drive brand awareness and conversion across all four divisions. Reporting to the Group Marketing Manager, this role blends storytelling with strategy, ensuring every piece of written content is aligned with our brand values, audience needs, and commercial goals.
Key Responsibilities
- Plan, write, and edit copy for blogs, email campaigns, social media captions, website pages, PR materials, and brochures.
- Develop and maintain a content calendar that supports campaign plans, product launches, and key marketing initiatives.
- Collaborate with the Creative, Product, and Sales teams to gather information and shape written content that reflects our craftsmanship and luxury positioning.
- Optimise copy for SEO and user engagement, ensuring messaging is clear, relevant, and discoverable.
- Support lead generation by producing targeted written content for campaigns, nurturing sequences, and gated resources.
- Use analytics and performance data to refine messaging and improve results.
- Manage and champion tone of voice guidelines for consistent, authentic communication across all brands and platforms.
- Provide written scripts, outlines, or messaging frameworks for photography and video projects without taking on editing or production tasks.
- Stay on top of trends, topics, and competitor content strategies to identify opportunities for innovation and thought leadership.
- Proofread and quality‑check all written materials to ensure accuracy, polish, and brand alignment.
Essential Skills
- Develop and maintain a content calendar that supports campaign plans, product launches, and key marketing initiatives.
- Collaborate with the Creative, Product, and Sales teams to gather information and shape written content that reflects our craftsmanship and luxury positioning.
- Optimise copy for SEO and user engagement, ensuring messaging is clear, relevant, and discoverable.
- Support lead generation by producing targeted written content for campaigns, nurturing sequences, and gated resources.
- Use analytics and performance data to refine messaging and improve results.
- Manage and champion tone of voice guidelines for consistent, authentic communication across all brands and platforms.
- Provide written scripts, outlines, or messaging frameworks for photography and video projects without taking on editing or production tasks.
- Stay on top of trends, topics, and competitor content strategies to identify opportunities for innovation and thought leadership.
- Proofread and quality‑check all written materials to ensure accuracy, polish, and brand alignment.
Personal Attributes
- Audience‑focused – instinctively writes with the reader in mind, adapting tone and style to different client segments while maintaining the BHID voice.
- Detail‑oriented – meticulous with grammar, spelling and brand tone of voice, ensuring every piece of content is polished and accurate.
- Commercially aware – understands how content supports lead generation, SEO and overall marketing performance.
- Organised and dependable – manages a busy content calendar and multiple deadlines without sacrificing quality.
Benefits
- 22 days annual leave plus bank holidays (rising with service).
- Home working up to 2 days per week (subject to change and dependent on role).
- Contributory pension with salary exchange (subject to qualifying).
- BHID Connect – through our partnership with Reward Gateway, you can save money on everyday spending and make your money go further at up to 770 retailers.
- Wellbeing centre – exercise videos, mindfulness tools, nutritional and financial advice.
- Employee Assistance Programme – access to 24/7 counselling and support helpline.
- Employee Mortgage Services – through our partnership with Charles Cameron we provide access to mortgage advice and education services.
- 2W – Cycle to Work.
- Length of Service Milestone Rewards.
- Free parking.
- Christmas functions.
- We are constantly reviewing our benefits and have some exciting new initiatives coming soon!
Take a look around the company https://www.jobtrain.co.uk/bhid
Group Content Writer in Stretford employer: London Door Company
At BHID Group, we pride ourselves on being the UK's leading provider of bespoke luxury furniture, offering a vibrant work culture that fosters creativity and collaboration. Our Trafford Park location not only provides a dynamic environment for our employees but also offers generous benefits such as flexible working arrangements, a contributory pension scheme, and access to a comprehensive wellbeing centre. We are committed to employee growth, ensuring that our team members have opportunities to develop their skills while contributing to our mission of transforming spaces with exceptional design and service.
StudySmarter Expert Advice🤫
We think this is how you could land Group Content Writer in Stretford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best writing samples, especially those that align with luxury brands or content marketing. This will give you an edge when showcasing your expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its content style. Familiarise yourself with their tone of voice and recent campaigns. This will help you tailor your responses and demonstrate your genuine interest in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Group Content Writer in Stretford
Some tips for your application 🫡
Show Off Your Writing Skills:When applying for the Group Content Writer position, make sure your writing shines! Include samples that showcase your ability to craft engaging and polished content. We want to see how you can adapt your tone to reflect our luxury brand.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience with content creation, SEO optimisation, and collaboration with teams. Show us how your skills align with our needs at BHID Group.
Be Organised and Detail-Oriented:We love a candidate who pays attention to detail! Make sure your application is free from typos and errors. A well-organised application reflects your ability to manage a busy content calendar and meet deadlines.
Apply Through Our Website:Ready to take the plunge? Apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at London Door Company
✨Know Your Audience
Before the interview, research BHID Group and their target audience. Understand their luxury positioning and how your writing can resonate with their clients. This will help you tailor your responses and show that you’re aligned with their brand values.
✨Showcase Your Writing Skills
Bring samples of your previous work that demonstrate your ability to write for different platforms, like blogs and social media. Be ready to discuss how you optimise content for SEO and user engagement, as this is crucial for the role.
✨Be Prepared to Collaborate
Since the role involves working with various teams, think of examples where you've successfully collaborated in the past. Highlight your communication skills and how you gather information to create compelling content that reflects craftsmanship.
✨Stay Ahead of Trends
Familiarise yourself with current trends in luxury furniture and content marketing. Be prepared to discuss how you would incorporate these trends into your writing and content strategies, showcasing your innovative thinking and commercial awareness.
