Senior Marketing and Tourism Executive - Wembley, London

Reporting to: Head of Marketing – London Designer Outlet

Role Overview

The Senior Marketing and Tourism Executive is a key member of the LDO Marketing Team, responsible for developing and executing tourism and visitor driven marketing initiatives that attract both domestic and international visitors along with supporting on the communications delivery of the loyalty scheme, One Wembley Park. This role combines marketing communications, tourism promotion, event delivery, website support and partner relationship management to drive footfall, customer engagement, and visitor spend. Working alongside the Head of Marketing and Marketing Executive, this role is instrumental in enhancing the profile of LDO within the tourism sector and communication about the LDO to key customer groups. The ideal candidate will play a vital role in liaising with agencies and partners, coordinating visitor incentive schemes (Visitor Rewards and One Wembley Park), and delivering performance reports to stakeholders. This is a hands‑on position within a small, agile team. Additionally, the role includes Duty Manager responsibilities, overseeing centre operations during key weekends throughout the year.

Key Responsibilities

• Tourism & Trade Marketing
  • Implement tourism-focused marketing and advertising plans.
  • Work with the Head of Marketing on the coordination of the tourism marketing budget, ensuring efficient spend and measurable ROI.
  • Liaise with international agencies, ensuring accurate brand representation at B2B trade shows and events.
  • Build and maintain relationships with key tourism stakeholders (e.g., hotels, concierges, venues).
  • Monitor and report on key tourism KPIs, using data to refine strategy.
  • Lead communication efforts to the tourism sector via the Coniq CRM system.
  • Leverage global event calendars to inform tourism campaigns.
• Visitor Rewards & Promotions
  • Plan and deliver creative and compelling Visitor Rewards (VR) campaigns.
  • Maintain and manage the VR campaign planner.
  • Coordinate promotional staffing and in‑centre activation during key trading periods.
  • Oversee reporting and performance analysis for all VR activities.
• Events & Campaign Delivery
  • Support the planning and delivery of tourism-related events.
  • Brief agencies and partners, oversee implementation, and compile post‑campaign reports.
  • Represent LDO at trade and networking events to build the tourism profile.
• Brand & Digital Liaison
  • Work collaboratively with the Marketing Executive to ensure accurate and timely delivery of brand content.
  • Support the execution of the One Wembley Park (OWP) programme and other incentive initiatives.
  • Coordinate with digital agencies to manage website updates, SEO, blogs, and website content delivery.
  • Ensure alignment of website and social media content for domestic and international audiences.
• Campaign & Content Coordination
  • Assist with campaign execution and brand coordination alongside the Marketing Executive.
  • Contribute to digital storytelling efforts, including editorial content (e.g. "The Edit"), blog articles, and influencer content.
  • Support the preparation and distribution of marketing performance reports.
• Stakeholder & Partnership Management
  • Maintain active relationships with key local partners, including Wembley Stadium, local hotels, Destination Wembley, and others.
  • Participate in cross‑functional meetings with Guest Services, PR teams, and brand partners.
• Reporting & Analysis
  • Compile and deliver reports on marketing performance across Visitor Rewards, tourism events, and OWP initiatives.
  • Support in preparing board‑level presentations with strategic insights and data‑led recommendations.

Skills & Qualifications

Essential

• Experience in a marketing role within retail, tourism, events, or a similar customer‑facing environment.
• Knowledge of digital marketing, SEO, and content creation best practices.
• Strong project management and time‑management skills.
• Excellent communication, stakeholder management, and interpersonal abilities.
• Proficient in Microsoft Office and relevant marketing tools or CRM systems.
• Ability to multitask, work autonomously, and thrive in a fast‑paced environment.

Desirable

• Experience working with agencies (PR, digital, creative).
• Familiarity with international tourism marketing and destination partnerships.
• Knowledge of retail destination marketing and shopper behaviour insights.

ESG Statement

As a company, we are dedicated to creating positive environmental, social, and governance impacts. Our commitment to sustainable and ethical business practices shapes everything we do, from reducing our carbon footprint to supporting an inclusive and equitable workplace. We encourage our employees to contribute to our ESG goals by integrating responsible practices into their daily work and supporting initiatives that create long‑term value for all stakeholders. Join us in building a more sustainable and socially responsible future.