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- Tasks: Lead digital fundraising campaigns to engage supporters and grow our community.
- Company: Join a passionate team at LCC, advocating for safe cycling in London.
- Benefits: Flexible working, professional development, and the chance to make a real impact.
- Why this job: Be a key player in transforming digital fundraising and driving positive change.
- Qualifications: Five years' experience in digital fundraising or marketing, especially for charities.
- Other info: Exciting opportunity to innovate and grow within a supportive team.
The predicted salary is between 36000 - 60000 £ per year.
Cycling in London is booming and we’re campaigning to make it safe everywhere and fun for everyone! The new post of Senior Digital Fundraising Officer is an essential role, delivering digital campaigns to engage new supporters and acquire new members and donors, ultimately ensuring LCC’s campaigning continues to be impactful and effective for years to come.
You’ll bring strong experience gained in a similar role for a charity, campaigning organisation or membership body; and you’ll demonstrate past success in generating income through digital advertising and email marketing. A fantastic communicator, you’ll translate LCC’s work into compelling cases for support, building a year-round programme of multi-channel fundraising and member acquisition campaigns.
Acting as the organisation’s ‘digital lead’, you’ll help ensure our digital communications, systems and processes continuously evolve and improve in line with emerging trends and best practice. And you’ll play a key role in strengthening our approach to digital marketing, providing advice and support across the staff team to embed digital thinking in priority projects.
As we launch a new growth strategy and invest in our digital fundraising capacity this is an exciting role and an exciting time to join LCC. You’ll be a linchpin in a small, talented, friendly team; working on a cause where the impact of your work is quickly visible. With huge scope to develop and implement your own ideas, the role will suit someone with an entrepreneurial mindset and the energy and enthusiasm to experiment, strive for improvement, and deliver growth.
We’re passionate about developing our people and we’ll work with you to make you the best digital fundraiser you can be.
To be successful you will need:
- Minimum of five years’ experience working in a similar digital fundraising or marketing role(s) for other charities, membership organisations, or agencies.
- High level of proficiency working with Facebook Ads Manager, including strong experience using the platform to deliver fundraising and supporter acquisition campaigns.
- Strong experience using email marketing platforms to build supporter journeys and run email fundraising campaigns or appeals.
It would also be beneficial to have:
- Knowledge of Google Ads, Google Tag Manager, Google Analytics.
- Experience articulating compelling cases for support.
- Experience running multi-channel digital advertising / fundraising campaigns.
- Good understanding of paid search/display advertising.
- Experience using CRM systems to run reports, analyse campaign effectiveness, and segment audiences.
- Experience using content management systems such as WordPress and Drupal.
- Experience commissioning creative suppliers such as graphic designers, illustrators, animators, filmmakers.
Senior Digital Fundraising Officer employer: LONDON CYCLING CAMPAIGN
Contact Detail:
LONDON CYCLING CAMPAIGN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Fundraising Officer
✨Tip Number 1
Get your networking game on! Reach out to people in the charity and digital fundraising space. Attend events, join online forums, and connect with like-minded folks on LinkedIn. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past digital campaigns, especially those that generated income. Use metrics and success stories to highlight your impact. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out to the hiring manager or team members. Ask questions about the role and express your enthusiasm for their mission. This personal touch can set you apart from other candidates.
✨Tip Number 4
Keep an eye on our website for openings! We’re always looking for passionate individuals to join our team. Applying directly through our site not only shows your interest but also gives you a chance to showcase your understanding of our work and values.
We think you need these skills to ace Senior Digital Fundraising Officer
Some tips for your application 🫡
Show Your Passion for Cycling: Make sure to express your enthusiasm for cycling and how it connects to the role. We want to see that you’re not just applying for a job, but that you genuinely care about making cycling safe and fun for everyone in London!
Highlight Your Digital Fundraising Experience: When detailing your experience, focus on specific campaigns you've run and the results achieved. We love numbers, so if you can share how much income you generated or how many supporters you engaged, that’ll definitely catch our eye!
Tailor Your Application: Don’t just send a generic application! We want to see how your skills and experiences align with our mission. Take the time to customise your CV and cover letter to reflect the key points from the job description.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at LONDON CYCLING CAMPAIGN
✨Know Your Digital Fundraising Inside Out
Make sure you brush up on your digital fundraising knowledge, especially around Facebook Ads Manager and email marketing platforms. Be ready to discuss specific campaigns you've run, the strategies you used, and the results you achieved. This will show that you not only have experience but also a deep understanding of what works.
✨Showcase Your Communication Skills
As a fantastic communicator, you’ll need to demonstrate how you can translate complex ideas into compelling cases for support. Prepare examples of how you've successfully engaged supporters in the past, and think about how you can apply those skills to LCC’s mission.
✨Be Ready to Discuss Trends and Innovations
Stay updated on the latest trends in digital fundraising and be prepared to share your thoughts on how they could benefit LCC. This shows your entrepreneurial mindset and willingness to experiment with new ideas, which is exactly what they’re looking for.
✨Prepare Questions That Show Your Interest
Think of insightful questions to ask during the interview that reflect your interest in LCC's growth strategy and digital fundraising capacity. This not only demonstrates your enthusiasm for the role but also helps you gauge if the organisation aligns with your values and career goals.
