Marketing Executive- Digital Optimisation & Conversion

Fun, rewarding and with the opportunity to develop and grow your career. That’s life with L&C Mortgages, the UK’s leading fee free mortgage and protection broker with over 160 awards to its name. Join us and you’ll be part of a business that takes your progress seriously and wants you to enjoy being part of the L&C family. From ‘The Extra Mile' colleague nominations – recognising those who go above and beyond, your birthday off and our fabulous Perkbox membership, this is a place that really gives back on the effort you put in.

Right now, we are seeking a data-driven Digital Conversion Executive to join our Marketing team and help optimise the performance of our digital channels. This role will focus on improving customer journeys and conversion rates across our website and email campaigns through testing, insight and continuous optimisation.

You’ll collaborate closely with the Head of Digital Marketing and wider teams to deliver a CRO roadmap that drives measurable improvements in performance and customer engagement.

The role:

• As a Digital Conversion Executive, you’ll support the development and delivery of our conversion rate optimisation (CRO) programme.
• You’ll generate and test ideas to improve website and campaign performance, designing and coordinating A/B and multivariate tests that help the business achieve its lead generation and strategic objectives.
• You’ll analyse website performance using tools such as Google Analytics, turning data into insights that inform testing opportunities and optimisation initiatives.
• You’ll be involved with creating wireframes for test ideas, defining success metrics and working with developers or digital agency partners to implement and launch experiments.
• You’ll also monitor live tests, troubleshoot issues and build clear performance reports and dashboards for stakeholders.
• Alongside this, you’ll work with the partnerships team to optimise partner journeys, support personalised website experiences and help ensure digital content remains accurate, compliant and on brand.

Tools you’ll work with: Google Analytics, Looker Studio, Google Tag Manager, CMS platforms and A/B testing tools.

About you:

• You’ll have at least two years’ experience in a digital marketing, CRO or performance-focused role, with a strong analytical mindset and a passion for improving digital experiences through data and experimentation.
• You should be confident using analytics and reporting tools such as Google Analytics and Looker Studio, and have experience designing and analysing A/B or multivariate tests.
• Experience implementing website tracking using Google Tag Manager, working with CMS platforms, and a basic understanding of HTML, CSS and JavaScript will also be important.
• You’ll be highly organised and comfortable managing multiple workstreams while working to tight deadlines.
• Strong communication and stakeholder management skills are essential, along with the ability to translate data into clear insights and recommendations.
• Experience working in financial services or another regulated industry would be beneficial, as would experience with UAT, QA processes or tools such as Webflow.
• Most importantly, you’ll be detail-oriented, proactive and focused on delivering high-quality work and positive customer outcomes.

This role may also suit candidates with experience as a CRO Executive, Digital Optimisation Executive, Performance Marketing Executive or Digital Marketing Analyst.

Why join L&C?

• We care about our customers, but our employees are what make the magic happen.
• We’re always ready to listen and do what we can to make L&C even better for those receiving and providing our services, so working with us means being part of an environment of respect and equity.
• We’re entering an exciting period and it’s a great time to join us, we’re already the UK’s No.1 online mortgage broker but we don’t want to stop there.

Joining L&C means:

• 24 days starting annual leave, plus your birthday & bank holidays off non inclusive of your holiday allowance
• Perkbox benefits hub (comprehensive discounts, perks & wellbeing support)
• Buy Holiday scheme
• Company pension & Death in Service cover
• Employee assistance & wellbeing programmes
• Annual Summer & Winter parties and team led social events
• …and much more!

At London & Country Mortgages, we are committed to fostering a recruitment and selection process that is inherently diverse and inclusive. We believe in the strength that comes from a variety of perspectives, backgrounds, and experiences, and we actively seek to create an environment where individuals from all walks of life feel welcome and valued. Our commitment to diversity and inclusion is not just a goal; it is a fundamental part of our organisational culture, driving us to continuously enhance our practices to ensure that every candidate has an equal opportunity to contribute and thrive within our community.

This role is subject to the 6 FCA Conduct rules and you will be expected to adhere to them at all times. Any confirmed breaches of the Conduct Rules will be reported to the FCA annually. Should you apply for a Certified role in another financial services firm then L&C may be required to disclose this information in a Regulatory Reference request.

• You must act with integrity
• You must act with due care, skill, and diligence
• You must be open and cooperative with the FCA, the PRA and other regulators
• You must pay due regard to the interests of customers and treat them fairly
• You must observe proper standards of market conduct
• You must act to deliver good outcomes for retail customers