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- Tasks: Optimise digital channels and improve customer journeys through data-driven insights.
- Company: Join L&C Mortgages, the UK's leading fee-free mortgage broker with a supportive culture.
- Benefits: Enjoy 24 days annual leave, birthday off, and a fantastic Perkbox membership.
- Why this job: Make a real impact on digital experiences while growing your marketing career.
- Qualifications: Two years in digital marketing or CRO, strong analytical skills, and experience with A/B testing.
- Other info: Be part of a dynamic team focused on innovation and employee well-being.
The predicted salary is between 36000 - 60000 £ per year.
Fun, rewarding and with the opportunity to develop and grow your career. That's life with L&C Mortgages, the UK's leading fee free mortgage and protection broker with over 160 awards to its name. Join us and you'll be part of a business that takes your progress seriously and wants you to enjoy being part of the L&C family. From ‘The Extra Mile' colleague nominations – recognising those who go above and beyond, your birthday off and our fabulous Perkbox membership, this is a place that really gives back on the effort you put in.
Right now, we are seeking a data-driven Digital Conversion Executive to join our Marketing team and help optimise the performance of our digital channels. This role will focus on improving customer journeys and conversion rates across our website and email campaigns through testing, insight and continuous optimisation. You'll collaborate closely with the Head of Digital Marketing and wider teams to deliver a CRO roadmap that drives measurable improvements in performance and customer engagement.
The role
As a Digital Conversion Executive, you'll support the development and delivery of our conversion rate optimisation (CRO) programme. You'll generate and test ideas to improve website and campaign performance, designing and coordinating A/B and multivariate tests that help the business achieve its lead generation and strategic objectives. You'll analyse website performance using tools such as Google Analytics, turning data into insights that inform testing opportunities and optimisation initiatives. You'll be involved with creating wireframes for test ideas, defining success metrics and working with developers or digital agency partners to implement and launch experiments. You'll also monitor live tests, troubleshoot issues and build clear performance reports and dashboards for stakeholders. Alongside this, you'll work with the partnerships team to optimise partner journeys, support personalised website experiences and help ensure digital content remains accurate, compliant and on brand.
Tools you'll work with:
- Google Analytics
- Looker Studio
- Google Tag Manager
- CMS platforms
- A/B testing tools
About you
You'll have at least two years' experience in a digital marketing, CRO or performance-focused role, with a strong analytical mindset and a passion for improving digital experiences through data and experimentation. You should be confident using analytics and reporting tools such as Google Analytics and Looker Studio, and have experience designing and analysing A/B or multivariate tests. Experience implementing website tracking using Google Tag Manager, working with CMS platforms, and a basic understanding of HTML, CSS and JavaScript will also be important. You'll be highly organised and comfortable managing multiple workstreams while working to tight deadlines. Strong communication and stakeholder management skills are essential, along with the ability to translate data into clear insights and recommendations. Experience working in financial services or another regulated industry would be beneficial, as would experience with UAT, QA processes or tools such as Webflow. Most importantly, you'll be detail-oriented, proactive and focused on delivering high-quality work and positive customer outcomes.
This role may also suit candidates with experience as a CRO Executive, Digital Optimisation Executive, Performance Marketing Executive or Digital Marketing Analyst.
Why join L&C?
We care about our customers, but our employees are what make the magic happen. We're always ready to listen and do what we can to make L&C even better for those receiving and providing our services, so working with us means being part of an environment of respect and equity. We're entering an exciting period and it's a great time to join us, we're already the UK's No.1 online mortgage broker but we don't want to stop there.
Joining L&C means: 24 days starting annual leave, plus your birthday off.
Marketing Executive- Digital Optimisation & Conversion in England employer: London & Country Mortgages
Contact Detail:
London & Country Mortgages Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive- Digital Optimisation & Conversion in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work, especially any projects related to digital optimisation and conversion. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios specific to digital marketing and CRO. Be ready to discuss your analytical mindset and how you've used data to drive results in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the L&C family and contributing to our exciting journey.
We think you need these skills to ace Marketing Executive- Digital Optimisation & Conversion in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Digital Conversion Executive. Highlight your experience with digital marketing, CRO, and any relevant tools like Google Analytics. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital optimisation and how your analytical mindset can contribute to our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Include specific examples of how you've improved conversion rates or optimised digital channels in previous roles. Numbers speak volumes, so if you’ve got metrics, flaunt them!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at London & Country Mortgages
✨Know Your Tools
Familiarise yourself with the tools mentioned in the job description, like Google Analytics and Google Tag Manager. Be ready to discuss how you've used these tools in your previous roles to drive conversion rates and improve digital experiences.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned data into actionable insights. Think about specific A/B tests you've conducted and the results they yielded. This will demonstrate your analytical mindset and ability to optimise performance.
✨Understand the Customer Journey
Research L&C Mortgages and their customer journey. Be prepared to discuss how you would approach improving customer experiences on their website and through email campaigns. Showing that you understand their business will set you apart.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. Strong communication skills are essential for this role, so be ready to showcase how you can translate technical information into clear recommendations for stakeholders.