At a Glance
- Tasks: Lead the digital conversion strategy and optimise customer journeys for measurable growth.
- Company: Join London & Country Mortgages, a diverse and inclusive employer.
- Benefits: Enjoy 24 days holiday, perks, recognition schemes, and social events.
- Other info: Be part of a team that values innovation and collaboration.
- Why this job: Make a real impact in a fast-paced environment while developing your skills.
- Qualifications: 5+ years in CRO or digital optimisation with strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
This job is with London & Country Mortgages, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Are you obsessed with optimisation, customer journeys and turning insight into measurable growth? We're looking for a commercially minded CRO Manager to take ownership of our digital conversion strategy within our fast-paced, dynamic team. This is an opportunity to shape and drive the optimisation roadmap across every customer touchpoint, from paid media and landing pages through to email journeys, mortgage applications, completions and ongoing retention.
Working closely with the Head of Digital Marketing, you'll lead the testing, analysis and continuous improvement of our digital journeys, helping deliver exceptional customer experiences alongside measurable commercial impact.
What You'll Be Doing
- Own and deliver the end-to-end CRO roadmap across website, email and digital customer journeys
- Design, implement and analyse A/B and multivariate tests to improve conversion performance
- Use data, analytics and customer insight to identify opportunities across the full funnel
- Collaborate with Marketing, Partnerships, Developers and wider business stakeholders to improve digital performance
- Monitor and optimise website performance using tools including Google Analytics and Looker Studio
- Create wireframes and test hypotheses focused on improving UX, engagement and ROI
- Coordinate test builds with agencies and developers, while also creating simpler tests independently
- Drive innovation and personalisation across digital journeys and communications
- Build dashboards and reporting to clearly communicate performance and recommendations
- Ensure all digital content remains compliant, accurate and customer-focused within a regulated environment
What We're Looking For
You'll be analytical, commercially aware and confident influencing stakeholders across the business. You'll thrive on problem solving, testing and delivering measurable improvements. A confident communicator, you'll be able to effectively work with internal and external stakeholders where necessary, able to work both individually and part of a wider team.
Essential Skills & Experience
- 5+ years' experience in CRO, digital optimisation or related digital marketing roles
- Strong experience with A/B and multivariate testing
- Advanced knowledge of Google Analytics, reporting tools and digital performance analysis
- Experience implementing website tracking solutions using Google Tag Manager or similar
- Strong understanding of customer journey optimisation and UX principles
- Experience briefing developers and coordinating digital delivery
- Excellent stakeholder management and communication skills
- Strong analytical and numerical reasoning capability
- Experience using CMS platforms and a working knowledge of HTML/CSS
- Ability to manage multiple projects and priorities in a fast-moving environment
- High attention to detail with a focus on quality customer outcomes
Desirable
- Experience within financial services or other regulated industries
- Knowledge of Webflow CMS
- Experience supporting personalisation initiatives and advanced journey optimisation
Why Join L&C?
Because here, your growth matters. We're on a journey at flying pace with no signs of slowing down, and we want YOU to be a part of it. You'll play a pivotal role in shaping the future of our digital customer experience within a highly respected mortgage brokerage. This is a chance to combine creativity, analytics and experimentation in a business that values innovation, collaboration and measurable results.
We'll invest 110% into you and your development, all we ask for is that 110% effort in return.
As an employee of L&C, some of the benefits you can expect include:
- 24 days holiday, as well as bank holidays + your birthday off (both non inclusive of your base holiday allowance)
- Access to our comprehensive benefit provider Perkbox (discounts, wellbeing support & more), and many more benefits
- Recognition schemes like "The Extra Mile" awards within L&C, or even one day industry awards
- Regular social events (Summer & Winter company wide parties + much more)
If you're passionate about optimisation and want to make a visible impact across an evolving digital ecosystem, we'd love to hear from you.
At London & Country Mortgages, we are committed to fostering a recruitment and selection process that is inherently diverse and inclusive. We believe in the strength that comes from a variety of perspectives, backgrounds, and experiences, and we actively seek to create an environment where individuals from all walks of life feel welcome and valued. Our commitment to diversity and inclusion is not just a goal; it is a fundamental part of our organisational culture, driving us to continuously enhance our practices to ensure that every candidate has an equal opportunity to contribute and thrive within our community.
FCA Certification Regime & Conduct Rules
L&C is authorised and regulated by the FCA and is classified as an Enhanced Firm under the Senior Manager's and Certification Regime (SM&CR). This role is subject to the 6 FCA Conduct rules and you will be expected to adhere to them at all times. Any confirmed breaches of the Conduct Rules will be reported to the FCA annually. Should you apply for a Certified role in another financial services firm then L&C may be required to disclose this information in a Regulatory Reference request.
You must act with integrity
You must act with due care, skill, and diligence
You must be open and cooperative with the FCA, the PRA and other regulators
You must pay due regard to the interests of customers and treat them fairly
You must observe proper standards of market conduct
You must act to deliver good outcomes for retail customers
CRO Manager employer: London & Country Mortgages
At London & Country Mortgages, we pride ourselves on being an inclusive employer that values diversity and fosters a collaborative work culture. As a CRO Manager, you'll have the opportunity to drive innovation in our digital customer experience while benefiting from extensive professional development, generous holiday allowances, and a supportive environment that encourages creativity and measurable results. Join us in shaping the future of mortgage brokerage in a fast-paced, dynamic team where your growth truly matters.
Contact Details:
London & Country Mortgages Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager
✨Tip Number 1
Get to know the company inside out! Research London & Country Mortgages, their values, and their approach to customer journeys. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common CRO-related questions. Think about how you can showcase your experience with A/B testing and digital optimisation. We want to hear your success stories and how you've driven measurable growth!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace CRO Manager
Some tips for your application 🫡
Show Your Passion for Optimisation:When writing your application, let your enthusiasm for optimisation and customer journeys shine through. We want to see how you can turn insights into measurable growth, so share specific examples of your past successes in this area.
Be Data-Driven:Since this role is all about using data to drive decisions, make sure to highlight your analytical skills. Talk about your experience with A/B testing and tools like Google Analytics, and how you've used data to improve digital performance in previous roles.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. We love seeing candidates who take the time to align their background with what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at London & Country Mortgages
✨Know Your Numbers
As a CRO Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to conversion rates, A/B testing results, and customer journey analytics. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Testing Experience
Prepare specific examples of A/B and multivariate tests you've designed and implemented. Discuss the outcomes and what you learned from them. This will show your hands-on experience and ability to optimise digital journeys effectively.
✨Understand the Customer Journey
Familiarise yourself with the full customer journey, especially in the context of financial services. Be prepared to talk about how you've improved user experience and engagement in previous roles, and how you plan to do the same at London & Country Mortgages.
✨Communicate Clearly
Since stakeholder management is crucial, practice articulating your ideas clearly and confidently. Think about how you can explain complex concepts in simple terms, especially when discussing optimisation strategies with non-technical team members.
